"Best Damn B2B LinkedIn Ads Agency"
Generate More Pipeline + Revenue (not just leads) from LinkedIn Ads with Less Ad Spend.
Impactable combines deep LinkedIn expertise, Demand Gen Strategies, and our Unique Retargeting Frameworks (oh..and pricing as low as $849/mo).
Co-Owner @ Web Choice "Impactable Kicks Ass" (Paraphrasing)
Why Have Impactable Manage Your LinkedIn Ads?
#1 Largest LinkedIn Ads Agency in North America...so We've Got the Data and Experience
We’ve worked with 500+ B2B companies to launch, takeover, and scale their LinkedIn Ads efforts and we’ve learned a thing or two.
We have more data than anyone around and we know what ad types to leverage at what funnel stage and exactly how to configure campaign settings to achieve maximum results.
The benefit of working with THE front line experts deeply niched into LinkedIn is that we’ve saved our clients $500,000+ in wasted ad spend by knowing every platform change and update.
Most generalist marketing agencies are wasting up to 60% of your ad spend.
Our Unique LinkedIn Ads Retargeting Frameworks Maximize ROI.
We Blaze the Trail...We Don't Follow
We’ve got more data than any one and we’ve started some 🔥 trends that have shaped the landscape in 2023.
–Using Organic post screenshots as ad images…yep we started that back in 2021
-The elaborate 6-month retargeting framework you might have seen around? …that’s ours!
-Rolled out the new influencer ads (personal page post boosting) to many of our clients 3 weeks after rollout.
Our clients know about new features and ad types and learn best practices faster.
Our Custom-Built LinkedIn Tools Save $$ in Wasted Spend
Any one who’s leveraged LinkedIn Ads before knows the platform has some room for improvement.
We’ve built out our own SaaS tool set to spot and prevent wasted ad spend.
–LinkedIn Ad Scheduling (yep we got it)
-Show Actual Companies seeing your ads
–Advanced Insights and drill down reports that spot demographic trends and improve targeting
LinkedIn Lead Gen Forms Are Dying - But We've Built the Solution
B2B buyers aren’t impulse shopping
Truth is that 80% of the conversions happen in the retargeting layer and require a strategy to build trust, credibility, and establish expertise in order to convert.
Our proven retargeting framework will:
1. Improve the cost per lead
2. Improve show-up rates of booked meetings
3. Improve ROI of all other ad channels
4. Improve close rates of calls
5. Result in larger deal sizes.
Impactable PR + interviews
Power of
LinkedIn
Introducing DemandSense Impactable's Own LinkedIn Ads SaaS Tools ; )
Why Should You Trust Us?
Because we are:
1. #1 Ranked LinkedIn Experts on Upwork – the world’s largest RFP site. –10 Pages of Reviews
2. 64,000+ founders and marketers follow our advice on LinkedIn – Founder’s Profile
3. One of the largest collections of LinkedIn ads videos on YouTube – Check Out Our Channel
4. 100% 5 Star Reviews on Clutch.com – View Clutch
5. With close to 200 active clients, we are one of THE LARGEST LI-Ads Agencies in the world.
LinkedIn Ads Case Studies
Case Study #1 Global Tech Company - Altium.com 🔥
Case Study #2 Marketing Agency - Retargeting ads getting 3-10x ROI 🔥
Case Study #3 BulkBookstore -Retargeting Layer = 4x ROI in 90 Days 🔥
Case Study #4 Amazon Agency - 0 to 68 leads/month in 4 months 🔥
From $562.17 / customer…
Advertising can be costly if you aren’t harnessing the data it produces. When we began our work with Altium, they were spending $20k/month on advertising, but felt they weren’t getting the most out of their advertising efforts.
From $562.17 / customer…
Within 60 days, we were able to triple the number of conversions they saw, while holding our ad spend constant. The secret sauce is a deep understanding of advertising data, retargeting, A/B testing, and more.
From $562.17 / customer…
Advertising can be costly if you aren’t harnessing the data it produces. When we began our work with Altium, they were spending $20k/month on advertising, but felt they weren’t getting the most out of their advertising efforts.
… to $193.51 / customer
Within 60 days, we were able to triple the number of conversions they saw, while holding our ad spend constant. The secret sauce is a deep understanding of advertising data, retargeting, A/B testing, and more.
From $562.17 / customer…
Advertising can be costly if you aren’t harnessing the data it produces. When we began our work with Altium, they were spending $20k/month on advertising, but felt they weren’t getting the most out of their advertising efforts.
… to $193.51 / customer
Within 60 days, we were able to triple the number of conversions they saw, while holding our ad spend constant. The secret sauce is a deep understanding of advertising data, retargeting, A/B testing, and more.
Dropped $5,000 on cold ads
Great example here of what we run into all the time.
We dropped $5,000 on cold ads 🥶 🥶 with very little in the way of conversions.
BUT cold ads are not meant to convert…that’s honestly where most campaigns go wrong.
Cold ads are meant to collect data, look for buyer intent signals, track website visits, company page visits, video views etc.
Armed with this data, the retargeting layer we implemented started to convert at 3-10x 💰 💴 💵 pushing the entire campaign into a positive ROI 😎.
If you are not leveraging retargeting to it’s fullest AND have an actual strategy to build trust through those ads…you have ZERO chance of getting a positive ROI
our retargeting layer get 3-4x ROI!
Yet another case where the client had a pretty good idea of who the target audience was and had a great offering that would save them money on bulk book purchases.
Problem was…cost per clicks were high and the traffic that was going to the website was just not converting.
Solution: Once we optimized the cold traffic for the lowest cost per click and then implemented a retargeting layer to build trust/credibility, the conversions started rolling in. 💰 💰
We started seeing our retargeting layer get 3-4x ROI!
68 leads + 3 Website conversions
Month 1 – We ran campaigns to a cold audience and tracked buyer intent signals (like we do best 💪 ). Not much to show for it – 6 leads.
Month 2 – We had enough in our retargeting audience to start the retargeting phase of our campaign and leveraged a lead magnet to drive lead gen form submissions – 55 leads 🔥
Month 3 – We tested out new images/graphics and lost ground – 26 leads 😢
Month 4 – Evaluated the data, made an informed pivot in strategy – and set a new record high 68 leads 🔥 + 3 Website conversions.
We also dropped Cost Per Lead from $141 down to $15.
Our Pricing
Tier 1
Up to $3k/month ad spend managed
$849/
per month
Standard Setup + Conversion tracking
Campaign Created and Launched
Weekly Metrics Report
Monthly Strategic Insights
Standard Ad Types
Monthly Calls
Tier 2
$1,449/
per month
Up to $10k/month ad spend managed
Everything From Tier 1 PLUS…
Additional Strategy Guidance
Additional Campaign Segmentation
Additional Ad Types and Layers Unlocked
Tier 3
Up to $20k/month ad spend managed
$2,449/
per month
Everything From Tier 2 PLUS….
Bi-Weekly Strategic Insights
Senior Strategist
Quarterly Business Reviews
Additional Campaign Segmentation
Bi-Weekly Calls Available
Tier 4
Up to $30k/month ad spend managed
$3,749/
per month
Additional Campaign Segmentation
Google Analytics Insights
Early Access to Linkedin Beta Tests
3 Calls per Month Available
Tier 5
$4,749/
per month
Up to $50k/month ad spend managed
Everything From Tier 4 PLUS…
Full Range of Ad Formats + Layers
Partner Level Feedback Loops
CRM Integration/Data Sync
Tier 6
Up to $75k/month ad spend managed
$7,449/
per month
Everything From Tier 5 PLUS….
Weekly Strategic Insights
Access to Top Strategist
VIP Slack Group Access
Weekly Calls Available
YES! You Can White-Label Us!
If you’ve tried LI-Ads or other LinkedIn Ads Agencies before and didn’t have success or maybe you haven’t added this channel yet because you heard it was “too expensive”… we understand.
Watch the demo, talk to our team, and let us turn LinkedIn Paid Ads into a consistent source of new business for you.
LinkedIn is the world’s largest professional database. Its users log on with a work-mode mentality, and actually come to be influenced on industry trends and buying decisions.
This makes it THE most powerful place to advertise for B2B. Learn more about white-label solutions here.
Exclusive Resources for LinkedIn Ads Success
Learn from our collection of videos, infographics, and free resources designed to enhance your LinkedIn advertising experience.
Setting up LinkedIn ads strategy for Fullfunnel.io with Justin Rowe
The Journey of Starting a B2B LinkedIn Ads Agency with Justin Rowe, Founder/CMO @ Impactable
Subscribe to our Channel
Google Search Ads + LinkedIn Ads - A match made in heaven!
How to generate 140+ booked calls without lead gen forms??
A great LinkedIn Ad Strategy for those on a budget - $500-$1,000/month ad spend.
Try our LinkedIn Ads Strategy 🤖 Bot (below)
FAQ's
One thing we’ve learned and that more and more B2B brands are accepting is that LinkedIn paid ads is an important enough channel to deserve it’s own focus.
For this reason more brands are moving away from letting their normal generalist marketing agencies manage LinkedIn ads and giving it over to actual specialists.
This is why a LinkedIn Marketing Agency makes sense.
A great question – Here are a few places we can point you to for proof.
- Our Founder’s LinkedIn Profile (34,000+ follow him for LinkedIn ads advice)
- 4.9/5 on Clutch.com
- Impactable YouTube Channel – One of the largest collection of LinkedIn Ads videos on YouTube
- 10 Pages of Client Reviews From Upwork
- Recent Client Testimonial Video
- Expert Interview With SEO Legend Sam Dunn
- Expert Interview with Funky Marketing
- A recent LI-Post outlining our Unique strategy that went viral in the marketing community
- Our LinkedIn Ads Visual playbook viewed by 5,000+ B2B Marketers
If you still have any doubts…I’d invite you to talk with our team and we can help sort through any questions you might have.
Very common question.
The short answer is that we’ve worked with clients spending as little as $500/month although most experts would recommend you start with at least 1-2k/month ad spend.
Some important things to consider when thinking about the budget on LinkedIn ads.
- Does your website already have strong traffic that’s converting or are we starting from scratch?
- Are you running any other paid ads channels that we can leverage to tap into LinkedIn retargeting sooner?
- Do you already know exactly who your ideal prospect is or are you hoping this process helps define that more?
Here is a quick video on how much budget is needed – https://www.youtube.com/watch?v=jf3BCnC7kXc
Fair question –
- The highlights?
- Fair pricing
- Amazing service including weekly video reports of your account performance which is unheard of.
- Fast communication – we offer email, live chat, phone, and zoom support.
But the biggest difference? – We leverage a demand gen style retargeting framework that actually builds trust + credibility with prospects as well as positions you as THE expert in your space.
This approach leads to:
- Inbound sales calls who are excited to talk to you
- Improved show-up rates of calls
- Improved ROI of your other ad channels
- Higher close rates
- Bigger deal sizes
Ok I got you!
Your prospects are on LinkedIn.
What’s even better is that they are in “work-mode” and actually log onto LinkedIn in order to build their business and be influenced on buying decisions.
LinkedIn’s filters can slice and dice the list by seniority, job function, industry, geography, company size, and more ensuring we only show your ads to the relevant potential buyers.
Yes, the cold clicks and leads tend to cost more than Facebook but they are higher quality and convert to actual revenue at a higher rate which makes it worth it.
We help you find your prospects, craft a marketing strategy, build trust and credibility through a retargeting strategy, and build a solid ROI from this channel.
Here is a quick video that shows how we view LinkedIn ads a bit differently than how most approach it – https://youtu.be/oPcLg-cuj2w
We hear this a lot. (like a lot a lot) Here’s the thing.
LinkedIn does have more expensive CPC and CPL than other channels BUT the QUALITY is dramatically better making it well worth the cost for B2B brands.
Our advice, evaluate instead by quality of leads, show-up rates of meetings, close rates of meetings, and deal sizes.
When you look at these revenue producing metrics…LinkedIn comes out on top.
The minimum criteria needed for success here would be:
-Website that is currently converting traffic well
-Clear idea of who your target demographic is and proven core offer
-LTV of 5k+
-Committed to run ads for at least 90 days for a fair test.
-Ideally already running some quality traffic to your website (good organic, google, or FB).
It depends (of course). If you are starting from scratch with this ad channel and don’t have a ton of other quality traffic hitting your site that we can leverage for retargeting, then it could take 3-6 months to carve out a profitably ROI.
IF you have healthy organic/paid traffic to your site, a site that converts well, and healthy budget, you can carve out a positive ROI in 90 days.
