Posts by Cailey Merulla
LinkedIn Content: A Demand Gen Specialist's Top Tips
Ever feel like you're just tossing your LinkedIn posts into the void? Trust me, I get it. It can be super frustrating when you put
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The B2B Guide to Using AI on LinkedIn Without Losing Your Voice
AI is everywhere — but real thought leadership still comes from you.
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How to Write LinkedIn Posts That Actually Get Read (2026 Guide)
I see it every week on LinkedIn: posts that flop in the first three lines. The hook is weak, the value isn’t clear, and readers
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7 Costly Mistakes in B2B Demand Gen Content Creation
Struggling to generate leads and drive conversions with your B2B content?
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LinkedIn Articles for B2B Marketing: How to Post and Boost Authority
I used to scroll past LinkedIn’s “Write Article” button without thinking twice. Posts felt easier. Quick insights, hit publish, move on with my day.
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Stop Just Posting: Why LinkedIn Rewards Consistent Engagement
Here's something I see all the time with B2B marketers - everyone thinks they can just post on LinkedIn, call it a day, and watch
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LinkedIn Newsletter: Best Practices, Examples, and Strategy Guide
Wondering if a LinkedIn newsletter could be your next best marketing move? We've spent months testing and refining our newsletter strategy at Impactable, and the
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Industry-Specific Demand Gen Content: A Guide That Actually Works
Want the inside scoop on what actually works for B2B content on LinkedIn? After managing content for companies across different industries - from SaaS to
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