Most first launches burn budget on cold audiences and the wrong funnel. We prove the strategy first, then spend.
LinkedIn recognizes Impactable as a certified partner for CAPI (Conversions API) implementation, listed with a specialty in signals. CAPI is the server-side layer that ties ad exposure to real pipeline instead of just clicks. It is the plumbing behind everything we report on.
LinkedIn named Impactable to the first cohort of its certified agencies. They hosted us at their New York office for the 2026 Independent Agency Summit, and put us on the panel.
“Their knowledge, proactivity, and professionalism have been impressive.”
“Their commitment to teamwork and performance-driven results truly set them apart.”
“We've never been left wondering about the status of something.”
“Impactable knows their stuff.”
“Impactable's expertise is very good and fits exactly what we're doing in a very unique niche.”
“The team has been engaged and responsive from the jump.”
“They were very responsive and very professional.”
“The Impactable team was always avaiable to support us, prepared for meetings, and ready to jump on new projects.”
“They were constantly tweaking campaigns to maximize outcomes.”
“Their specific and targeted audience matching is in line with our needs.”
“Impactable consistently delivers on time and is able to pivot quickly to new ideas and experiments when required.”
“Impactable is ready to pivot as per our needs, given that they understand the reasoning behind it.”
“They really know how to leverage LinkedIn to build a brand.”
“What stood out most about Impactable was their strong execution with thoughtful, business-level strategy.”
It's rarely the platform. It's launching it like Google: cold, broad, and measured by the wrong numbers. Here's where the budget actually goes.
Cold prospecting on LinkedIn is the most expensive way in. Warm audiences convert at a fraction of the cost, and most new accounts skip them entirely.
Audiences built from an assumed ICP, not from who actually engages. Spend leaks to off-ICP seniorities, industries, and company sizes for weeks before anyone notices.
Expecting bottom-funnel leads on day one from a channel built to create and warm demand. The funnel is wrong, so the results look broken.
Without a pacing plan, budget hits everyone at once. No retargeting ladder, no frequency control, no compounding.
Clicks get counted, accounts don't. The companies quietly engaging never make it to sales while intent is still warm.
Impressions and CTR dashboards that can't answer the only question that matters: which accounts are moving toward a decision?
New advertisers sit at Validate. The first job isn't to scale. It's to prove message-market fit and validate attribution. We tell you the graduation triggers up front, so you know exactly what "working" looks like before you spend more.
Prove message-market fit. Land first conversions. Validate attribution.
CPA validated. Attribution proven. Scaling begins.
Demand gen for out-of-market buyers. TOF scales up.
Multi-channel at scale. Predictable pipeline.
Optimized economics. Brand compounds.
A standalone engagement that produces the full launch plan: the same diagnostic sequence our managed clients get, so you can start without a retainer.
B2B teams about to launch LinkedIn who don't want to learn on their own budgetGoogle and search advertisers adding LinkedIn as a demand layerFounders and lean teams who want a plan before a partnerEach step sharpens the next, and you sign off as we go. By the end you have a launch plan you've already validated, not one we hope lands.
Traffic-light read on your current state: site, tracking, CRM, organic, and warm-audience inventory.
LinkedIn audiences mapped across warm, ABM, and cold tiers, with budget by tier and the personas to lead with.
Persona-specific pillars and the conversion offers that move buyers, mapped to each funnel stage.
What competitors say, what nobody says, and the positioning gap your first campaigns own.
Names, objectives, bidding, audiences, formats, budget splits, and tracking. Build-ready.
Exact asset specs and concepts so your first creative launches without guesswork.
Six diagnostics, one plan you've already approved, ready to build against on day one.
Once you're live, the same intelligence layer runs on a quarterly cadence. Every Impact Report and EBR sharpens targeting, messaging, and budget, so the account gets smarter each quarter instead of drifting.
Four intelligence layers read against real buyer behavior.
Thesis, proof, and the play forward, delivered live each quarter.
Targeting, messaging, and budget move to what's actually working.
New tests launch, winners scale, waste gets cut.
Fresh engagement data seeds the next quarter's plan.
Every quarter the loop runs again, and the intelligence compounds.
Four principles separate a launch that compounds from one that quietly drains budget. They're built into the strategy from day one.
"Warm before cold. Always. It's how new accounts get early wins without burning the budget."
Most new accounts invert this and lead with cold. We pace warm-first so early conversions fund the climb toward cold reach.
We don't just count clicks. We track which accounts are engaging across every signal: ad behavior, website visits, profile views, and CRM activity. Accounts stacking multiple signals get surfaced to you while intent is still warm.
Every quarter we run a full diagnostic and deliver an Impact Report. Not a metrics dump, but a read on where you sit on the maturity curve, what the data taught us about your buyers, and the play for the next 90 days.
Reporting built for the question that matters: which accounts are moving toward a decision? We connect ad exposure to named accounts, CRM pipeline, and revenue, with attribution caveats stated plainly.
LinkedIn doesn't run in a vacuum. We read it against your search, organic, and outbound, showing how the channels compound so budget moves to where it actually creates pipeline, not where it looks busy.
Once you launch, this is what shows up. Account-level, pipeline-connected, and built to tell you what to do next, not just what happened.
Aware
Engaged
Active Pipeline
Closed-Won
Strategy first, warm-first launch, then validate before you scale, mapped to the maturity curve so you always know what comes next.
Run the six diagnostics. Lock audiences, messaging, and the launch playbook.
Go live against warm pools first. Tracking, signals, and visitor ID wired from day one.
Prove message-market fit. First conversions. Trim off-ICP waste early.
Impact Report: what the data says about your buyers and the next play.
Attribution proven, CPA validated. Layer in cold reach and scale.
Want the strategy validated before you spend? LinkedIn Ads Launch Plan →
“I decided not to be a control freak and let the agency lead, because of the content Justin posts. I've been thrilled with the results so far.”
“The LinkedIn experiment can only be described as a great success. We're getting more leads than we know what to do with.”
Our retargeting ads are performing well. $2 or less CPC versus $10-20 on cold. For $300 a month we stay top of mind until folks are ready to buy.
Flat-fee management priced to the operation, not a percent of spend. Prefer to start with a plan you own and run yourself? That's the one-time strategy, and your setup fee is waived when you move to managed.
Flat monthly fee
Not a % of ad spend
$5k-$500k+/mo
One-time · own the plan
$1,500 one-time
A full diagnostic on your live account. You own the findings outright.
All six onboarding diagnosticsBuild-ready launch playbookCreative direction briefNo retainer, no obligationManaged · single channel
From $3,000 /mo
Strategy plus a full execution pod on one channel, up to $15k/mo ad spend.
Full-funnel B2B strategist plus podSignal composition and ABM audience buildQuarterly diagnostic reviewSetup fee waived after a Launch PlanManaged · two channels
From $4,500 /mo
Two channels wired as one motion, up to $25k/mo combined spend.
Everything in Core, across two channelsShared signals and cross-channel retargetingConsolidated cross-channel reportingManaged · full system
$6,000 to $12,000 /mo
Multi-channel, multi-account, multi-geo, run as one operation by a senior pod.
Dedicated senior strategist and full podAdvanced attribution and revenue influenceQuarterly EBR with board-grade reportingHow pricing works: Every engagement starts with an audit and a scoping call, so the tier and the plan fit your account. Management is a flat monthly fee priced to the operation, not a percentage of your ad budget, so the number is the number whether you spend $5k or $200k. You move up a tier when the scope of work earns it. We run accounts from launch budgets to $500k+ a month.
Not running LinkedIn ads yet? The Scale & Improve track is built for you →
LinkedIn is a premium channel, so we right-size the budget to your funnel and only launch when the targeting and offer can actually convert it. We would rather tell you honestly that you are not ready than take spend that will not perform.
B2B cycles are long, so we do not promise overnight leads. Expect early signal, qualified traffic and first conversations, within the first few weeks, and pipeline building over a quarter as the data sharpens the targeting.
No. The LinkedIn Ads Launch Plan sets the messaging, offers, and audiences, and we guide the creative and landing-page work so you launch on something built to convert instead of guessing.
The LinkedIn Ads Launch Plan is a one-time plan you own and could run yourself. Managed is us running it with you month to month. Start with the plan, and move to managed only if you want us to execute it.
Start with the free Demand Plan, then move to the LinkedIn Ads Launch Plan ($1,500) when you're ready. Walk away with a launch plan you own, and a clear path to managed if you want it.
