A strategy that keeps getting sharper. Not a deck that dies in a drive.
Most strategy is a slide deck that's stale the day it lands. We run an ongoing system instead: we map your competitors, name your real buyers, and re-read the signals every cycle, so the plan keeps improving. All in clean documents your team and your AI actually use.
Make your six-figure calls on signal, not gut feel.
Either you don't have a clear strategy to anchor in, or you've got the data and no way to make sense of it. Both end the same way: budget spent on instinct instead of evidence.
Your strategy is a stale PDF
You paid for a deck. It looked sharp on day one. Then the market moved and it became a file nobody opens. Strategy happens once a quarter. Buying doesn't.
Your data is scattered in six places
LinkedIn says one thing. Google says another. HubSpot, website visitors, intent. Nobody pulls it into one picture, so nobody can answer where to scale and where to cut.
Budget is bleeding into off-ICP accounts
Spend follows whoever clicks, not whoever fits. A real slice of every dollar lands on accounts that were never going to buy. You feel the waste. You just can't name it.
You can't tell what's actually working
CAC is creeping. Some channel is carrying the load and some channel is dead weight, but the reporting won't tell you which. So you fund both and hope.
There's one number almost nobody in B2B is tracking.
In the accounts we track, the gap between an account with stacked buying signals and one with none isn't small. It's the difference between a coin flip and a long shot.
The mechanism is Signal Aggregation. Most companies look at signals one at a time, in separate tools. We stack them: ad exposure, engagement, website visits, intent, profile views, follows. When the signals pile up on an ICP-fit account, that account is telling you it's ready.
Pick your starting point.
Two fixed-scope rooms land in a custom marketing intelligence environment, with every document built for your team and your AI to act on. One clarifies where to grow, one shows what's working and what's bleeding, or start lighter with a single-channel audit.
Strategy Foundations
Clarity on positioning, targeting, messaging, and your next growth levers.
Best if you want a clean strategic foundation to anchor your team in.
- Executive Overview
- Competitive White-Space (10 competitors mapped)
- Audience Targeting
- Messaging + Offer Architecture
- Marketing Ecosystem map
Impact Report
Make sense of your data. Cut waste, scale what works, fix CAC fast.
Best if you're spending across channels and need to know what to scale, test, and cut.
- Full channel audits, up to 3 digital channels
- Audience + Segment Analysis
- Messaging + Creative Diagnostic
- Account Insights + Pipeline Diagnostic
- Channel + Budget Efficiency Diagnostic
Just want one channel pressure-tested?
A focused audit of a single channel (LinkedIn, Google, Meta, or programmatic) delivered as a recorded video walkthrough by one of our experts, plus a live 30-minute consult to talk through the findings and your next move. The lowest-friction way to see how we think before you commit to a full room.
This is what your Strategy Foundations room looks like.
Strategy isn't a document. It's a decision-making system. We compress weeks of competitor research, audience mapping, and positioning work into one room your team acts on and your AI can query. Below is a sample built for a fictional company, Northwind. In your room, every panel is built on your market, your competitors, and your buyers.
The one-page thesis your whole team aligns on.
We map 10 competitors and find the lane nobody owns.
funnel
driven
pipeline
expertise
channel
intent
Four ways to build the audience. One scored picture.
- CRM + closed-lost
- Retargeting pools
- Email + event engagers
- Title, function, seniority
- Company size + industry
- VP+ Data / Analytics
- Intent topics in-market
- Tech install + hiring
- Web visitors (de-anon)
- High-intent keywords
- Competitor terms
- Bottom-funnel queries
We turn the gaps into messages, mapped to every buyer at every stage.
The whole demand engine on one map, with the gaps flagged.
Five diagnostics. One clear answer: scale, test, or cut.
We run your real data through five diagnostics. Each one answers a specific question and ends in a decision, not a chart. The whole sprint converges on one place: exactly where to put the next dollar and where to pull it.
Find the spend that is leaking.
See exactly which personas convert, and which burn cash.
Founder / CEO
VP / CMO
Director
BizDev
Find the message that actually converts.
Find the accounts already raising their hand.
Tie every dollar to pipeline, then decide.
| CHANNEL | SPEND/MO | PIPELINE | COST/DEAL | ROI | VERDICT |
|---|---|---|---|---|---|
| LinkedIn Text Ads | $4,200 | $118k | $840 | 6.1x | SCALE |
| LinkedIn Retargeting | $3,100 | $31k | $2,210 | 1.4x | TEST |
| Google Search (brand) | $1,900 | $54k | $610 | 4.8x | SCALE |
| Google Display | $2,400 | $6k | $5,900 | 0.3x | CUT |
A decision board, not a data dump.
- LinkedIn Text Ads (6.1x ROI)
- CXO + BizDev targeting
- Retargeting value-prop message
- Brand search
- Web de-anon for activation
- Founder-voice creative at scale
- Outbound to hot accounts
- Programmatic for cold reach
- Google Display (0.3x ROI)
- "Head of Marketing" targeting
- Education-led messaging spend
- 3 zombie billing tags
Prefer we just run it? Hand the plan to a team that executes it as one system.
Full Ecosystem Management →Every output is built to be used. By your team, and by your AI.
You don't get a pretty PDF that sits in a drive. You get a living intelligence room plus structured documents your team can act on and your AI stack can ingest.
A living intelligence room
One place that holds your strategy, your signals, and your next moves. Refreshable, not frozen the day it ships.
Structured documents
Clean, exportable docs for exec overview, white-space, targeting, messaging, ecosystem, and every diagnostic. Yours to keep.
AI-ready by design
Formatted so you can drop them straight into your own Claude project or GPT and keep the intelligence working for the whole org.
From scattered to clear.
The fit call
A short call to map where you are and pick the room that fits: Strategy Foundations, the Impact Report, or both. No deck, no obligation.
start hereThe sprint
You pick Foundations, the Impact Report, or both, and stack any channel strategies. We build the room and the documents around your real data and your real ICP.
fixed scopeYou run on it
You get the room, every document, and a clear set of next moves: what to scale, test, and cut, and which accounts to chase. Built for your team and your AI.
you own itStart your Intelligence Room
Pick the room that fits where you are. Both are fixed scope, fixed price, and yours to keep, built for your team and your AI to act on.
- 1 Strategy Foundations · clarity on positioning, targeting, messaging, and your next growth levers
- 2 Impact Report · make sense of your data: cut waste, scale what works, fix CAC fast
- 3 Stack any channel strategy on either room for $1,000 each
The questions skeptical leaders ask.
What is the difference between Foundations and the Impact Report? +
Foundations clarifies direction when you're setting or resetting strategy: positioning, targeting, messaging, ecosystem. The Impact Report makes sense of data you already have to fix efficiency and waste. Founders setting direction usually start with Foundations. Leaders with live spend and a CAC problem usually start with the Impact Report. Plenty of teams do both.
Is this a retainer or a one-time project? +
One-time. Both sprints are fixed scope and fixed price. You can stack channel strategies at $1,000 each, and many teams come back for a fresh diagnostic each quarter, but there is no lock-in to get started.
What do I actually walk away with? +
A custom marketing intelligence room plus every document from your sprint, exported and structured for both your team and your AI tools. You own all of it.
What do you need from me? +
For Foundations, context on your business and your market. For the Impact Report, read access to the channels and data you run: LinkedIn and Google ad accounts, your CRM, website visitor data, any intent tool. We can start with whatever you have.
How is this different from an intent tool like 6sense or Demandbase? +
Those tools give you a feed of signals. We aggregate signals across sources, score them against your real ICP, and hand you the strategy and the activation plays. Tools tell you something is happening. The room tells you what to do about it.
Will the numbers survive leadership scrutiny? +
That's the point. Every number is built same-period, same-definition, same-attribution, with the math shown and the caveats stated plainly. It's built to survive a skeptical CFO, not to look pretty in a slide.
Your competitors are guessing. You don't have to.
Choose the Strategy Foundations room, the Impact Report, or both. Either way you leave with a room, not a deck that dies in a drive.
Book your Intelligence Room →