B2B Facebook Ads with LinkedIn-Level Precision
Amplify Your B2B Marketing ROI by Leveraging LinkedIn-Generated Traffic on Facebook. Our Proven Retargeting Frameworks and LinkedIn-level targeting on Facebook Drive More Pipeline + Revenue (not just leads) with Less Ad Spend.
Our LinkedIn-Powered Facebook Ads Approach
1. LinkedIn-Level Targeting:
We apply granular B2B targeting typically only available on LinkedIn to your Facebook campaigns, ensuring your ads reach the right decision-makers.
2. Cross-Platform Retargeting:
We retarget your LinkedIn ad traffic on Facebook, maximizing touchpoints with your most interested prospects.
3. Creative Testing:
We identify the best-performing creatives and copy across both platforms, ensuring your message resonates with your B2B audience.
4. Scalable Reach:
After the initial testing phase, we scale your ads across Facebook, Instagram, and other Meta platforms, maximizing your reach while maintaining precise targeting.
5. Budget Optimization:
By combining LinkedIn’s targeting power with Facebook’s cost-effective ad delivery, we help you achieve better ROI and avoid wasted ad spend.
This approach ensures we tap into Facebook’s vast user base and high engagement rates while maintaining the precision targeting essential for B2B marketing success.
This approach ensures your Meta ads reach and engage the right B2B decision-makers, maximizing the effectiveness of your advertising budget.
Capture High-Value B2B Prospects with Precision
Our Meta ads strategy goes beyond traditional Facebook targeting to capture the most valuable B2B prospects:
1. Intent-Based Audience Segmentation: We analyze user behavior across platforms to identify and target prospects showing genuine interest in B2B services like yours.
2. Professional Behavior Tracking: By understanding how B2B decision-makers interact on social platforms, we tailor ad delivery to match their professional browsing patterns.
3. Industry-Specific Custom Audiences: We create custom audiences based on industry verticals, job functions, and company sizes relevant to your B2B offering.
4. Engagement Funnels: We design multi-stage ad funnels that nurture prospects from initial awareness to consideration, tailored for the B2B buyer’s journey.
5. Continuous Audience Refinement: We constantly analyze campaign data to refine our targeting, ensuring your ad spend is always directed at the most promising B2B prospects.
1. Intent-Based Audience Segmentation: We analyze user behavior across platforms to identify and target prospects showing genuine interest in B2B services like yours.
2. Professional Behavior Tracking: By understanding how B2B decision-makers interact on social platforms, we tailor ad delivery to match their professional browsing patterns.
3. Industry-Specific Custom Audiences: We create custom audiences based on industry verticals, job functions, and company sizes relevant to your B2B offering.
4. Engagement Funnels: We design multi-stage ad funnels that nurture prospects from initial awareness to consideration, tailored for the B2B buyer’s journey.
5. Continuous Audience Refinement: We constantly analyze campaign data to refine our targeting, ensuring your ad spend is always directed at the most promising B2B prospects.
Supercharge Your B2B Remarketing with LinkedIn-Facebook Synergy
Our Meta Ads strategy goes beyond traditional remarketing, creating a powerful B2B-focused cross-platform approach:
1. LinkedIn-Facebook Audience Bridge: We use your LinkedIn ad engagement data to create highly targeted remarketing audiences on Facebook, reaching B2B prospects where they’re most active.
2. Professional Interest Remarketing: By analyzing engagement patterns across both platforms, we create remarketing segments based on specific B2B interests and behaviors.
3. Account-Based Marketing (ABM) on Facebook: We leverage your LinkedIn ABM lists to create mirror audiences on Facebook, ensuring consistent messaging across platforms.
4. Cross-Platform Frequency Optimization: We manage touchpoints across LinkedIn and Facebook to maintain optimal frequency without ad fatigue.
5. Multichannel Attribution Insights: Our approach provides unique insights into how B2B prospects interact across LinkedIn and Facebook, informing your overall marketing strategy.
1. LinkedIn-Facebook Audience Bridge: We use your LinkedIn ad engagement data to create highly targeted remarketing audiences on Facebook, reaching B2B prospects where they’re most active.
2. Professional Interest Remarketing: By analyzing engagement patterns across both platforms, we create remarketing segments based on specific B2B interests and behaviors.
3. Account-Based Marketing (ABM) on Facebook: We leverage your LinkedIn ABM lists to create mirror audiences on Facebook, ensuring consistent messaging across platforms.
4. Cross-Platform Frequency Optimization: We manage touchpoints across LinkedIn and Facebook to maintain optimal frequency without ad fatigue.
5. Multichannel Attribution Insights: Our approach provides unique insights into how B2B prospects interact across LinkedIn and Facebook, informing your overall marketing strategy.
This LinkedIn-Facebook synergy in remarketing ensures you’re reaching B2B decision-makers at multiple touchpoints, significantly boosting conversion rates and ROI.
Platform Insights for B2B Campaign Mastery
Our Meta ads strategy leverages insights from both LinkedIn and Facebook to drive unparalleled B2B campaign performance:
1. Cross-Platform Performance Analysis: We compare and contrast campaign metrics from LinkedIn and Facebook to identify winning strategies unique to B2B audiences.
2. Professional Engagement Benchmarking: By analyzing how B2B decision-makers interact differently on LinkedIn vs. Facebook, we fine-tune ad content and delivery for each platform.
3. Continuous A/B Testing: We run simultaneous tests across both platforms, rapidly identifying which messages, creative elements, and offers resonate best with your B2B audience.
1. Cross-Platform Performance Analysis: We compare and contrast campaign metrics from LinkedIn and Facebook to identify winning strategies unique to B2B audiences.
2. Professional Engagement Benchmarking: By analyzing how B2B decision-makers interact differently on LinkedIn vs. Facebook, we fine-tune ad content and delivery for each platform.
3. Continuous A/B Testing: We run simultaneous tests across both platforms, rapidly identifying which messages, creative elements, and offers resonate best with your B2B audience.
What Our Customers Say
I have used this company for some of my customers and they care a lot and have really good follow up.
I would highly recommend them if you are looking to level up. No quick fixes but they continue to optimize until you win!
I think this is one of their keys to success: under promise and over deliver.
I would highly recommend them if you are looking to level up. No quick fixes but they continue to optimize until you win!
I think this is one of their keys to success: under promise and over deliver.
You guys do that incredibly well at Impactable - Linkedin Ads Agency! The only LI ads agency we recommend to our clients.
You guys changed the linkedin ads game for so many businesses it's crazy. Either by helping them as your clients or with the content you share for free.
Absolute chads, well deserved 👏
Absolute chads, well deserved 👏
Shout out to our new LinkedIn agency Impactable - B2B Ads Agency. I decided upfront to not be a control freak (like I usually am) because of the content
that Justin Rowe posts on LinkedIn and let the agency lead. And, I've been thrilled with the results so far.
And,
Impactable was on the top of my list when we were researching new agencies because of the LinkedIn content. Everyone else had to beat what I had already seen from them in organic content.
This is the buyer journey people are taking right now. Decisions can be made even before sales calls by people and companies adding massive value and education.
And,
Impactable was on the top of my list when we were researching new agencies because of the LinkedIn content. Everyone else had to beat what I had already seen from them in organic content.
This is the buyer journey people are taking right now. Decisions can be made even before sales calls by people and companies adding massive value and education.
Sounds good, thank you. By the way, the LinkedIn experiment can only be described as a great success. We're getting more leads than we know what to do with. However, I want to try to compare it to Google Ads and then decide how to allocate funds across both platforms.
Just wanted to let you know...
Our retargeting ads (focused on building trust and staying top of mind with helpful content) are performing well!
All thanks to what I've learned from you here on LinkedIn and your YT channel.
We are getting $2 or less CPC via retargeting. Which is way less than what we get with cold campaigns (between $10-20)
For $300 a month (based on the retargeting volume right now) we can stay top of mind when folks are ready to buy. Over time the budget could rise as volume goes up and ROI is more clear.
And people are DMing us, saying they love our content and appreciate the retargeting. lol.
Our retargeting ads (focused on building trust and staying top of mind with helpful content) are performing well!
All thanks to what I've learned from you here on LinkedIn and your YT channel.
We are getting $2 or less CPC via retargeting. Which is way less than what we get with cold campaigns (between $10-20)
For $300 a month (based on the retargeting volume right now) we can stay top of mind when folks are ready to buy. Over time the budget could rise as volume goes up and ROI is more clear.
And people are DMing us, saying they love our content and appreciate the retargeting. lol.
It's an understatement to say important you have been over at Impactable - B2B Ads Agency for me going all in on LinkedIn Ads and learning the ins and outs. I recommend ANYONE who needs an agency for LinkedIn specifically to check them out.
Some great ones here but Impactable - B2B Ads Agency and Silvio Perez are exceptional too.
As a digital and demand generation marketer, LinkedIn Ads is one of the best platforms if you care about reaching your target audience to create awareness, educate, and stay top of mind (and drive pipeline 😎).
Thanks for selecting Lacework for this case study and looking forward to learning and building more on LinkedIn.
Shout out to our partners at LinkedIn and Impactable - B2B LinkedIn Ads Agency 🔥
Thanks for selecting Lacework for this case study and looking forward to learning and building more on LinkedIn.
Shout out to our partners at LinkedIn and Impactable - B2B LinkedIn Ads Agency 🔥
Here's my list of 10 companies I seek inspiration from when creating new LinkedIn Ads.
All of them have a few common traits.
✔Creative
✔Clear messaging
✔Have bright colors
✔Highly personalized
✔Use Humor that resonates with the audience.
👉 Apollo.io
👉 Salesforce
👉 HubSpot
👉 LinkedIn
👉 MuleSoft
👉 Cognism
👉 Hook Security Co.
👉 monday.com
👉 Impactable - B2B Ads Agency
👉 M-Files
All of them have a few common traits.
✔Creative
✔Clear messaging
✔Have bright colors
✔Highly personalized
✔Use Humor that resonates with the audience.
👉 Apollo.io
👉 Salesforce
👉 HubSpot
👉 MuleSoft
👉 Cognism
👉 Hook Security Co.
👉 monday.com
👉 Impactable - B2B Ads Agency
👉 M-Files
It's totally viable to niche down by your focus area.
In addition to you, Justin Rowe at Impactable - B2B Ads Agency is a great example with his focus on Linkedin ads. (His post is next in my feed and I always reference him as the LI ads expert.)
In addition to you, Justin Rowe at Impactable - B2B Ads Agency is a great example with his focus on Linkedin ads. (His post is next in my feed and I always reference him as the LI ads expert.)
Our Pricing
Execution
Expert Execution Focused with the option to pay for strategic guidance as needed.
Strategic Oversight
Ongoing Strategic Guidance. Built to Scale and aligned with your growth goals across channels.
Standard
Up to 25k
Custom
25k+
Strategic
Up to 25k
Custom
25k+
Pricing
Full-Funnel B2B Marketing Strategist
B2B Facebook Campaign Specialist
Digital Marketing Coordinator
Reporting
Customized Marketing Strategy and Growth Plan
Strategic Guidance Marketing Mix + Budget Distribution
Quarterly Multi-Channel Marketing Audit
Competitor Research and Monitoring
Execution
Expert Execution Focused with the option to pay for strategic guidance as needed.
Expert Execution Focused with the option to pay for strategic guidance as needed.
Pricing
Full-Funnel B2B Marketing Strategist
B2B Facebook Campaign Specialist
Digital Marketing Coordinator
Reporting
Customized Marketing Strategy and Growth Plan
Strategic Guidance Marketing Mix + Budget Distribution
Quarterly Multi-Channel Marketing Audit
Competitor Research and Monitoring
Strategic Oversight
Ongoing Strategic Guidance. Built to Scale and aligned with your growth goals across channels.
Ongoing Strategic Guidance. Built to Scale and aligned with your growth goals across channels.
Pricing
Full-Funnel B2B Marketing Strategist
B2B Facebook Campaign Specialist
Digital Marketing Coordinator
Reporting
Customized Marketing Strategy and Growth Plan
Strategic Guidance Marketing Mix + Budget Distribution
Quarterly Multi-Channel Marketing Audit
Competitor Research and Monitoring
Strategic
Up to 25k
$1,500
+15% of ad spent
$2,250/mo Min
$2,250/mo Min
Weekly Metrics + Multi-Channel Insights
What to Expect
Individualized Approach:
We employ a proven strategy that is adaptable to the unique needs of each client. While our core approach remains consistent, we customize the execution to align with your specific goals and target audience. By understanding your business objectives and audience demographics, we ensure that our strategy is personalized to maximize the outcomes.
Transparent Reporting:
We leverage advanced analytics and performance metrics to continuously optimize your ad campaigns. Our data-driven approach ensures that every decision is backed by actionable insights, leading to improved ad performance, increased engagement, and higher conversion rates. We provide transparent reporting, so you always know how your campaigns are performing.
Development of Creatives:
Our team is dedicated to producing high-quality, compelling ad creatives that capture attention and drive engagement. We understand the importance of visually appealing and message-driven ads, and our creative experts work tirelessly to design and develop ads that not only look great but also resonate with your target audience, leading to better campaign performance and higher ROI.
Ready to see how our Meta Ads services can increase your ROI and streamline your marketing efforts?
FAQ's
Nope! We can take care of that for you. If you would like to create your own account and grant our team access, that works too.
The only thing you need is a Facebook page, but if you don`t have one, we will help you create one and fill it with everything you need to start using it.
Depending on how quickly we can get access to your Facebook Ads account and your onboarding call scheduled, we can have your ads launched in 10-14 days.
Yes, we can! We specialize in creating effective multichannel advertising strategies. Besides Facebook and Instagram, we also work with Google and LinkedIn ads. Our teams will build and manage seamless campaigns across these platforms to help your brand reach its audience on each advertising platform.
Yes – you can white-label us!
Location: San Antonio, TX (Hybrid – 3 in office / 2 remote)
Compensation: $40,000–$60,000 + Bonus Plan + Benefits designed to keep you happy
About Impactable:
We’re Impactable—an investor-backed, LinkedIn-centric B2B marketing agency that’s moving fast, growing faster, and not looking back. Think startup hustle meets agency precision. We’ve doubled in size twice and are on track to do it again, thanks to a fierce blend of smart marketing, sharp strategy, and ambitious acquisitions.
Our squad? A globally-savvy team of marketers, data nerds, and creative thinkers who know their way around a funnel and a Figma file. If you love juggling fast-paced marketing projects, geeking out over timelines and client KPIs, and have the kind of follow-up game that would make a CRM blush—this might just be your moment.
The Role:
You’re the glue. The go-to. The one who keeps client projects on-track, timelines tight, and quality flawless. As Marketing Project Manager, you’ll quarterback campaigns across teams and functions—think sales, creative, ops, and analytics—and ensure our clients feel heard, cared for, and wowed by the results. You’ll own the details, master the process, and make magic happen behind the scenes (and sometimes on Zoom).
This isn’t just about keeping things organized—it’s about driving real results for clients through killer project execution and confident relationship management. Your superpowers: proactive communication, creative problem-solving, and never letting a ball drop.
What You’ll Be Rocking:
Running the show on assigned accounts—timeline wrangling, deliverable tracking, cross-functional coordination.
Acting as the client’s day-to-day contact: responsive, resourceful, and always one step ahead.
Translating strategy into action by turning client goals into killer project plans.
Partnering with sales, strategy, and creative teams to launch B2B marketing campaigns (LinkedIn, email, programmatic, etc.)
Surfacing KPIs and reporting with clarity and confidence—visibility is key.
Keeping quality sky-high and launching projects on time (because chaos is cute until it’s not).
Mentoring junior team members and helping level-up the department.
Managing multiple projects like a boss, because multitasking is your default setting.
You’ll Thrive Here If You:
Have 2+ years of marketing/advertising experience (agency = major bonus points).
Know your way around project management tools (ClickUp, Monday.com, Asana, etc.).
Are fluent in marketing-speak—think funnels, KPIs, and media channels.
Can speak confidently to B2B strategies and campaign types (LinkedIn is our bread and butter).
Have client-facing experience and know how to keep clients smiling, informed, and impressed.
Are cool under pressure, thrive in fast-paced environments, and don’t need micromanaging.
Can manage 10 plates in the air without dropping a single one (and look good doing it).
Are tech-savvy, process-obsessed, and weirdly excited about a flawless file naming convention.
Bonus Points If You Have:
A degree in marketing, comms, business, or a related field
Project management certifications (CAPM, PMP, etc.)
Experience with LinkedIn Ads, Meta, or programmatic platforms
Experience using Google Analytics or Tag Manager
A sense of humor and the ability to make chaos look coordinated
What You Get (Besides Bragging Rights):
Competitive salary + performance bonus
PTO, health, dental, vision, life insurance
A flexible hybrid work model
A growth-minded team that takes development seriously (but not themselves)
Ready to Work Hard, Laugh Often, and Launch Campaigns Like a Pro?
We’re not looking for someone to just “coordinate.” We want someone who drives—projects, relationships, and real results. If that’s you, let’s build something powerful together.