The audience targeting platform for revealing and nurturing high-intent sales leads

Uncover High-Intent Website Visitors and Tune Your Audience for High-Quality Conversions

How we are different:

Most vendors can only show you personal info OR company data but fail to pair the two together in a meaningful way.

Impactable identifies work-from-home site visitors (the visitors not matched with certain businesses) and reveals individual professional profiles of your website visitors.

Get the best of both worlds: Uncover the personal AND professional data of your website visitors with our robust LinkedIn-centric databases. You’ve got the power now.

Discover more than just the company name

Less than 3% of Website Traffic converts - Uncover and Convert a significant portion of the remaining 97%

Create better campaigns by targeting high-intent prospects who already know who you are and what you offer.

Identify prospect intent

Don’t just see who visited your website, qualify your leads and know their intent by looking at the pages they visited, how many times they visited, and how long they stayed.

Nurture middle-of-funnel prospects with ease

Still dumping cold first-touches into your top-of-funnel? Your middle-of-funnel is exploding with overlooked warm leads and detailed insights about them.

Diagnose and verify traffic quality

Get demographic insights about your website visitors, including their job titles, companies, industries, and more.

Evaluate the effectiveness of your marketing campaigns by understanding who your website visitors are and tuning your audiences to pinpoint your ideal prospects.

Stop paying for clicks that don’t convert

Increase the ROI of your digital advertising campaigns by eliminating waste. Identify and automatically block entities that click frequently and never buy.

Visitor Data Reveal Options

1. Uncovering individual professional profiles*

See professional profiles of individuals visiting your website.

2. Identifying companies visiting your website

See insights like [Name, Location, Industry, etc] from companies exploring your website.

3. Discovering decision-makers from high-intent companies

Identify key decision-makers from companies that visited the site.

4. Revealing working-from-home website visitors*

 Identify working-from-home visitors and get more data than traditional company-based identification.

*Note European limitations due to privacy regulations (these tiers aren’t available outside the US due to global privacy regulations, so we’ll give this client the opportunity to turn off this tier)

Convert more prospects with Impactable's Demand Generation Platform

Nurture High-Intent Prospects:

Launch nurturing campaigns for high-intent prospects. Nurture leads yourself or get help with our managed nurturing services, providing you with flexible options to suit your engagement strategy.

Retarget your ideal prospects

Reach high-intent prospects on multiple channels like LinkedIn, Facebook, Display, and Twitter to stay top of mind.

Enhance your reach by identifying and retargeting decision-makers within the companies who visited your website. Go beyond standard retargeting by targeting ideal decision-makers via multiple channels.

Minimize wasted spend and optimize your channels

See which of your channels and audiences bring the best traffic quality. Reduce wasted ad spend and pinpoint areas to improve with detailed prospect specific diagnostics. Focus on your best-performing target prospects to optimize your campaigns.

Deliver high-quality prospects to your sales team

Send your sales team a pipeline of high-quality leads derived from warm prospects so they can hyper-personalize their nurturing messages, increasing meaningful engagement and your conversions.

demandsense Basic

Self-Serve Access to Basic Toolset 

$99
per month

Audience Tunning – Discover companies who’ve seen/interacted with your ads and improve targeting with interactive interface

Ad Scheduling Access

Frequency cap ability

Advanced Reporting – Deeper LinkedIn Insights

DEMANDSENSE Plus

Starts at

$149

per month

DemandSense Basics + 250 monthly data credits. 

Everything From DemandSense Basic PLUS

Unlock Website Visitor ID Module

Monthly Data Credits to be used for either web ID or uncovering sales leads from key accounts

Ability to uncover sales leads with contact info

See exactly who’s on your site - and get insights on how to nurture and convert ideal decision-makers

Turn faceless visitors into warm prospects.

1.

Quickly identify high-intent visitors to close deals faster

2.

Tune your audience by rating website visitors and train the algorithm into recommending accounts that match your ideal audience.

3.

With knowledge of what your visitors are looking for, nurture prospects and deliver communications tailored to their specific needs.

4.

See exactly who your campaigns are reaching and tune your ideal customer profile to pinpoint targeting

Book a call with our sales team to see how WebID reveals individuals and learn how nurturing can generate more sales-ready leads.

Digital/Social Media Marketing Associate

$40,000/yr

Requirements:

  • 1+ years of work experience with Social Media Marketing
  • 1+ years of work experience with Canva
  • Working in a hybrid setting

Digital Account Coordinator

$40,000/yr - $60,000/yr

About Impactable:
Impactable is an investor-backed LinkedIn-centric marketing agency. We are a savvy group of marketers who are eager to learn and grow together while servicing clients from around the world as a team. You’ll have the opportunity to learn from the best in the industry, leverage the latest tech, and be exposed to new marketing channels and tactics.

Our agency has doubled in revenue and size in the last year and is on track to more than double again this year through our own growth and a series of planned acquisitions. If you are eager to grow and learn in a constantly evolving startup, this could be the right move for you.

 

Position Overview:

The Account Coordinator is responsible for servicing and maintaining client relationships with assigned accounts using a consultative approach with client contacts. This position champions the tactical responsibilities that drive client results and manages the daily team business.

You serve as the production contact on assigned accounts and manage their marketing projects/programs across a matrixed organization, working with our sales, service & support teams, Centers of Excellence, data engineering & professional services teams, and client partners. Your role is relied upon to create and demonstrate value within our client relationships, monetize that value, and lead/organize a team to deliver desired results.

You will direct key account planning activities, manage client processes and/or campaigns, and be accountable for on-time delivery of client projects with flawless execution. This will require an eye for detail and adherence to process at each step in account campaign or project work. You will also be responsible for mentoring and developing account support team members. The end result is client satisfaction and retention, and achievement of team revenue and gross profit goals.


Key Responsibilities include, but are not limited to:

  • Project Execution
  • Serving as Process Manager
  • Client-level Reporting
  • Quality Control
  • Solidify and strengthen client relationships at Production level; effectively marshaling the resources needed to meet/exceed client expectations
  • External customer satisfaction (CSAT); customer reviews assessing quality of services received and likelihood of renewal/continued engagement


High-Level Measurements of Success:

  • On-time delivery of client projects
  • Quality: ensure that all deliverables are flawlessly executed and according to expectations or project requirements
  • Proactively managing time to launch; keen follow-up and resolution skills allowing us to maximize our revenue opportunities by proactively managing process resulting in the quickest time to launch as possible
  • Client-level reporting: you will directly contribute to our ability to achieve better results for clients by giving visibility to key performance indicators (KPIs).
  • Employee satisfaction (ESAT): employee self-reported contentment in their role and assessment of Impactable’s responsiveness to their wants and needs

 

Required Skills / Education / Knowledge:

  • 2+ years experience in marketing/advertising
  • Basic understanding of marketing concepts and KPIs
  • Prior client-facing experience
  • In-depth knowledge of running B2B or B2C campaigns
  • A good understanding of current marketing trends
  • Exceptional communication and project management skills
  • Ability to manage client relationships resulting in high levels of customer satisfaction
  • Tech-savvy; ability to quickly learn different technologies
  • Ability to proactively think through, evaluate, and solve problems logically
  • Ability to multi-task with a high degree of accuracy and attention to detail
  • Ability to work independently and as part of a team


Desired Skills / Education / Knowledge:

  • Bachelor’s degree in marketing, advertising, business, communications, media studies or related fields
  • Be able to speak to the marketing funnel with B2B application
  • Prior experience managing campaigns in one or more advertising platforms (LI, programmatic, Meta, etc.)
    Prior agency setting experience
  • Prior sales experience
  • Meeting management skills; have led or participated in formal client meetings

 

Specialized knowledge:

Beginner:

  • PMI Project Management Ready certification (PMI)

Intermediate:

  • Certified Associate in Project Management (CAPM) certification (PMI)

Advanced/Technical:

  • Professional Certified Marketer (PCM) certification (AMA)
  • Project Management Professional (PMP) certification (PMI)
  • Experience with Google Analytics and Google Tag Manager
  • Exposure to project management tools (ClickUp, Monday.com, Teamwork, Asana, Jira, etc.)


Compensation and Benefits

The salary range for this position is $40,000 – $60,000 + Bonus Plan.

Vacation time, health, dental, life, vision, PTO, and flexible work-from-home days.

The team works 9 am to 2 pm Monday-Friday in the office with the flexibility to work from home when needed.