Introducing "DemandSense"
Yes 🙌 Our Own LinkedIn Ads SaaS Tool
DemandSense gives marketers the power and control that’s just not possible with native campaign controls.
Better targeting, more control, deeper insights.
So What is DemandSense??
DemandSense Overview
|Demand Gen Platform|
So what the heck is in this thing?
4 main sections to DemandSense currently (it’s basically a set of tools to help you get an unfair advantage with LinkedIn Ads).
1. Ads Tuning (LinkedIn Ad Scheduling tool + Frequency cap ability)
2. Audience Tuning – Ability to more clearly see AND control the accounts and prospects you are targeting.
3. Analytics – See data and demographic breakdowns that aren’t available inside LinkedIn’s campaign manager.
4. Web ID – Turn unknown website visitors into qualified sales leads and uncovering full contact details.
Deeper insights + Advanced Reporting
Our built-in advanced reporting will show you all the things LinkedIn won’t.
Wouldn’t you like to know exactly what industry, company size, and country you perform better/worse with?
Insights that can actually help influence and improve marketing on all your channels.
Better data = better results.
Precision Targeting
Targeting is already one of the main reasons many choose to advertise on LinkedIn…so how could we make it better?
DemandSense allows you to see the exact companies seeing/interacting with your LinkedIn ads, and empowers you to upvote or exclude by company or demographic right from our tool. 🤯
You’ll be able to easily spot trends and take action to proactively improve your campaign targeting.
Improved Control
Take control over your LinkedIn Ads Campaigns in a way never before possible.
Ad Scheduling + Rotating is now possible with our LinkedIn Ads Scheduling tool.
Stop wasting ad spend in the middle of the night or on lowest converting days/times.
Take control and unlock the ability to schedule and rotate campaigns for more strategic control.
Website Visitor Identification (Paid Data Add-On Option)
With less than 3% of website visitors actually converting into sales leads, isn’t it time we took more action on the other 97%?
What if you knew exactly which best fit prospects are spending time on your website.
What they were looking at, contact info for you to reach out with will all be at your fingertips giving you an additional warm lead list.
#1 Top LinkedIn Marketing Services
#2 Top 100 LinkedIn Marketing Companies
Our Pricing
demandsense Basic
Self-Serve Access to Basic Toolset
$49
per month
Audience Tunning – Discover companies who’ve seen/interacted with your ads and improve targeting with interactive interface
Ad Scheduling Access
Frequency cap ability
Advanced Reporting – Deeper LinkedIn Insights
…
DEMANDSENSE Plus
$149
per month
DemandSense Basics + 250 monthly data credits.
Everything From DemandSense Basic PLUS
Unlock Website Visitor ID Module
250 Monthly Data Credits to be used for either web ID or uncovering sales leads from key accounts
Ability to uncover sales leads with contact info
…
DEMANDSENSE Max
DemandSense Basic + 500 monthly data credits + Expert Support
$397
per month
Everything From DemandSense Plus AND
500 Monthly Data Credits for either web ID or uncovering sales leads from key accounts
VIP support channel assigned an expert strategist
Monthly Expert Audit + Consult
…
LI-PAID ADS BASICS
$500-$2k/month ad spend managed
permonth
Starting Strategy Written
1 Business Segment Managed
Ensure Insights Tag Is Installed
Conversion Tracking Set Up
Ensure Insights Tag Is Installed
…
Retargeting audiences created
4 Initial Ads Created Images + Copy
Weekly Loom/Screen-Share Reporting (New!)
New Images Created Monthly
Ongoing Ads Optimization
Monthly Strategy Call
LI-PAID ADS GROWTH
$2k-$5k/month ad spend managed
$700
permonth
Everything From Basics PLUS…
Senior Ads Specialist Assigned
Up to 2 Segments/verticles Managed
Custom Ads and Campaigns Created and Managed For Each Segment
…
Includes Up to 3 Rounds of Revisions
CRM Integration If Needed
Advanced Retargeting Strategies
New Images Created Monthly
Weekly Reports Broken Out By Segment
LI-PAID ADS ELITE
$2k-$5k/month ad spend managed
$1050
permonth
Everything From Growth PLUS….
Unlock Ad Scheduling & Audience Tuning
Director Assigned to Manage Your Account
Access LI-API
…
Up to 4 Separate Segments Managed
Each Segment Developed and Optimized
Unlimited Image Revisions and Ad Development
Full Range Of Ad Types + Testing
VIP Support
Google Analytics Insights
Try our LinkedIn Ads Strategy 🤖 Bot (below)
LinkedIn Ads Case Studies
Case Study #1 Global Tech Company - Altium.com 🔥
Case Study #2 Marketing Agency - Retargeting ads getting 3-10x ROI 🔥
Case Study #3 BulkBookstore -Retargeting Layer = 4x ROI in 90 Days 🔥
Case Study #4 Amazon Agency - 0 to 68 leads/month in 4 months 🔥
From $562.17 / customer…
Advertising can be costly if you aren’t harnessing the data it produces. When we began our work with Altium, they were spending $20k/month on advertising, but felt they weren’t getting the most out of their advertising efforts.
From $562.17 / customer…
Within 60 days, we were able to triple the number of conversions they saw, while holding our ad spend constant. The secret sauce is a deep understanding of advertising data, retargeting, A/B testing, and more.
From $562.17 / customer…
Advertising can be costly if you aren’t harnessing the data it produces. When we began our work with Altium, they were spending $20k/month on advertising, but felt they weren’t getting the most out of their advertising efforts.
… to $193.51 / customer
Within 60 days, we were able to triple the number of conversions they saw, while holding our ad spend constant. The secret sauce is a deep understanding of advertising data, retargeting, A/B testing, and more.
From $562.17 / customer…
Advertising can be costly if you aren’t harnessing the data it produces. When we began our work with Altium, they were spending $20k/month on advertising, but felt they weren’t getting the most out of their advertising efforts.
… to $193.51 / customer
Within 60 days, we were able to triple the number of conversions they saw, while holding our ad spend constant. The secret sauce is a deep understanding of advertising data, retargeting, A/B testing, and more.
Dropped $5,000 on cold ads
Great example here of what we run into all the time.
We dropped $5,000 on cold ads 🥶 🥶 with very little in the way of conversions.
BUT cold ads are not meant to convert…that’s honestly where most campaigns go wrong.
Cold ads are meant to collect data, look for buyer intent signals, track website visits, company page visits, video views etc.
Armed with this data, the retargeting layer we implemented started to convert at 3-10x 💰 💴 💵 pushing the entire campaign into a positive ROI 😎.
If you are not leveraging retargeting to it’s fullest AND have an actual strategy to build trust through those ads…you have ZERO chance of getting a positive ROI
our retargeting layer get 3-4x ROI!
Yet another case where the client had a pretty good idea of who the target audience was and had a great offering that would save them money on bulk book purchases.
Problem was…cost per clicks were high and the traffic that was going to the website was just not converting.
Solution: Once we optimized the cold traffic for the lowest cost per click and then implemented a retargeting layer to build trust/credibility, the conversions started rolling in. 💰 💰
We started seeing our retargeting layer get 3-4x ROI!
68 leads + 3 Website conversions
Month 1 – We ran campaigns to a cold audience and tracked buyer intent signals (like we do best 💪 ). Not much to show for it – 6 leads.
Month 2 – We had enough in our retargeting audience to start the retargeting phase of our campaign and leveraged a lead magnet to drive lead gen form submissions – 55 leads 🔥
Month 3 – We tested out new images/graphics and lost ground – 26 leads 😢
Month 4 – Evaluated the data, made an informed pivot in strategy – and set a new record high 68 leads 🔥 + 3 Website conversions.
We also dropped Cost Per Lead from $141 down to $15.
Example Strategy
Budget: 10K-20K/Month
What Our Clients Say
Jen Mitchell
“Impactable has been a valuable marketing tool for Family
Office List LLC. The approach to Linkedin Lead Generation is
very strategic, yet made simple by the back end reporting.
We have connected with some many leads within our target
demographic than I ever could have reached out to
manually.”
Jen Mitchell
“Impactable has been a valuable marketing tool for Family
Office List LLC. The approach to Linkedin Lead Generation is
very strategic, yet made simple by the back end reporting.
We have connected with some many leads within our target
demographic than I ever could have reached out to
manually.”
Jen Mitchell
“Impactable has been a valuable marketing tool for Family
Office List LLC. The approach to Linkedin Lead Generation is
very strategic, yet made simple by the back end reporting.
We have connected with some many leads within our target
demographic than I ever could have reached out to
manually.”
Jen Mitchell
“Impactable has been a valuable marketing tool for Family
Office List LLC. The approach to Linkedin Lead Generation is
very strategic, yet made simple by the back end reporting.
We have connected with some many leads within our target
demographic than I ever could have reached out to
manually.”
Want to learn to run profitable Linked[in] Ads? Tune in to our podcast
Subscribe to our Channel
Google Search Ads + LinkedIn Ads - A match made in heaven!
How to generate 140+ booked calls without lead gen forms??
A great LinkedIn Ad Strategy for those on a budget - $500-$1,000/month ad spend.
FAQ's
One thing we’ve learned and that more and more B2B brands are accepting is that LinkedIn paid ads is an important enough channel to deserve it’s own focus.
For this reason more brands are moving away from letting their normal generalist marketing agencies manage LinkedIn ads and giving it over to actual specialists.
This is why a LinkedIn Marketing Agency makes sense.
A great question – Here are a few places we can point you to for proof.
- Our Founder’s LinkedIn Profile (34,000+ follow him for LinkedIn ads advice)
- 4.9/5 on Clutch.com
- Impactable YouTube Channel – One of the largest collection of LinkedIn Ads videos on YouTube
- 10 Pages of Client Reviews From Upwork
- Recent Client Testimonial Video
- Expert Interview With SEO Legend Sam Dunn
- Expert Interview with Funky Marketing
- A recent LI-Post outlining our Unique strategy that went viral in the marketing community
- Our LinkedIn Ads Visual playbook viewed by 5,000+ B2B Marketers
If you still have any doubts…I’d invite you to talk with our team and we can help sort through any questions you might have.
Very common question.
The short answer is that we’ve worked with clients spending as little as $500/month although most experts would recommend you start with at least 1-2k/month ad spend.
Some important things to consider when thinking about the budget on LinkedIn ads.
- Does your website already have strong traffic that’s converting or are we starting from scratch?
- Are you running any other paid ads channels that we can leverage to tap into LinkedIn retargeting sooner?
- Do you already know exactly who your ideal prospect is or are you hoping this process helps define that more?
Here is a quick video on how much budget is needed – https://www.youtube.com/watch?v=jf3BCnC7kXc
Fair question –
- The highlights?
- Fair pricing
- Amazing service including weekly video reports of your account performance which is unheard of.
- Fast communication – we offer email, live chat, phone, and zoom support.
But the biggest difference? – We leverage a demand gen style retargeting framework that actually builds trust + credibility with prospects as well as positions you as THE expert in your space.
This approach leads to:
- Inbound sales calls who are excited to talk to you
- Improved show-up rates of calls
- Improved ROI of your other ad channels
- Higher close rates
- Bigger deal sizes
Ok I got you!
Your prospects are on LinkedIn.
What’s even better is that they are in “work-mode” and actually log onto LinkedIn in order to build their business and be influenced on buying decisions.
LinkedIn’s filters can slice and dice the list by seniority, job function, industry, geography, company size, and more ensuring we only show your ads to the relevant potential buyers.
Yes, the cold clicks and leads tend to cost more than Facebook but they are higher quality and convert to actual revenue at a higher rate which makes it worth it.
We help you find your prospects, craft a marketing strategy, build trust and credibility through a retargeting strategy, and build a solid ROI from this channel.
Here is a quick video that shows how we view LinkedIn ads a bit differently than how most approach it – https://youtu.be/oPcLg-cuj2w
We hear this a lot. (like a lot a lot) Here’s the thing.
LinkedIn does have more expensive CPC and CPL than other channels BUT the QUALITY is dramatically better making it well worth the cost for B2B brands.
Our advice, evaluate instead by quality of leads, show-up rates of meetings, close rates of meetings, and deal sizes.
When you look at these revenue producing metrics…LinkedIn comes out on top.
The minimum criteria needed for success here would be:
-Website that is currently converting traffic well
-Clear idea of who your target demographic is and proven core offer
-LTV of 5k+
-Committed to run ads for at least 90 days for a fair test.
-Ideally already running some quality traffic to your website (good organic, google, or FB).
It depends (of course). If you are starting from scratch with this ad channel and don’t have a ton of other quality traffic hitting your site that we can leverage for retargeting, then it could take 3-6 months to carve out a profitably ROI.
IF you have healthy organic/paid traffic to your site, a site that converts well, and healthy budget, you can carve out a positive ROI in 90 days.
