LinkedIn’s Native Targeting Is Limited…So We Fixed It.
- Go beyond LinkedIn’s limited industry native filters (We all know the challenge of targeting niche markets effectively!).
- Access additional technographic information (technology companies use) to get in front of those who most desperately need your solution.
- Better targeting = better results.
What’s missing from LinkedIn Native Targeting Filters?
LinkedIn’s native selection tools are like a blunt instrument: they’re adequate for some tasks, but they can’t match the precision and targeting prowess of a third-party platform like Impactable’s LinkedIn Premium Audiences. In a B2B context, it’s important to recognize the specific limitations of native LinkedIn selections for ads. Here are some examples:
✅ Industry Subsectors: You can target by industry, but native selections may not enable you to refine your audience further into subsectors or niches within those industries. For example, you can target IT as an industry but not specific niches within IT, such as software development or cybersecurity.
✅ Website Technology Insights: Target companies by technology used to create custom targeting lists of companies you are best positioned to serve and allowing for tailored messaging speaking directly to those technology specific issues you solve.
What can you achieve with Premium Audiences?
Goodbye, one-size-fits-all targeting. Hello, precision-driven campaigns that yield better results.
LinkedIn’s native ad platform, while powerful, does have limitations when it comes to targeting specific industries and businesses using NAICS (North American Industry Classification System) codes. The predefined industry categories are broad, and the lack of granularity results in your ads being displayed to a broader, more generic audience than expected.
Several other business categories are also absent from LinkedIn.
Premium Audiences offer a more comprehensive, accurate, and updated set of targeting parameters, including specific NAICS codes that are not available through native LinkedIn selections.
How do we use advanced technology insights for personalized LinkedIn audience targeting?
Imagine delivering a message that resonates with your prospects’ immediate needs because you know exactly what tech they use.
Targeting audiences based on specific technologies ensures:
Hyper-Relevant Ads
You're not just speaking their language; you're addressing their tech-related challenges and pain points head-on.
Cross-selling opportunities
Diversify your revenue streams and enhance customer value by providing value-added solutions that complement your core offerings.
Higher Conversions
Prospects actively exploring specific technologies are more likely to convert when they encounter tailored messages.
Improved ROI
Efficient resource allocation helps maximize the impact of every advertising dollar.
Competitive Edge
You stand out by positioning your offerings as seamless additions to their existing tech stack.
This is a level of precision that native LinkedIn targeting simply can’t match.
With Impactable’s LinkedIn Premium Audiences, you can target businesses that rely on specific technologies for everyday operations. These include (but are not limited to!):
E-commerce
Solutions
Web Analytics and Tracking
Tools
Email Marketing
Platforms
Marketing Automation
Tools
Chat
Software
Payment Processors and
Gateways
Project
Management
Social Media Widgets, and Integrations
Programming
Languages
Issue
Trackers
Analytics
and Tracking Tools
Content Management Systems
(CMSs)
Our Pricing
We offer a cost-per-thousand pricing model to help maximize cost-effectiveness regardless of your budget. Pay only for the data you need.
Have more questions about LinkedIn Premium Audiences? Get in touch with our rep for more information or a custom quote.
