Google Ads - Paid Search Management
The Impactable Method: Why Us?
Generate High-Quality Web Traffic
Our core paid search strategy focuses on high-intent keywords and industry-specific targeting to make sure your Google Search Ads are reaching the right users at the right time with the right messaging.
- Drive ready-to-convert prospects to your website
- Build high-quality retargeting audience segments
- Create brand awareness – dominate your industry!
- Identify key SEO opportunities
Capture Qualified Leads
Anyone can do some quick keyword “research” and build you a search strategy – but are you willing to spend thousands of dollars to see if it really works? Our process involves starting at those bottom-of-funnel, core phrases and creating targeted keyword lists that prioritize high-converting terms. We’re not casting a wide net for search volume – we’re aiming for those high-intent searches that are ready to convert.
Supplement Your Multichannel Remarketing Strategy
Google Ads is a foundational tool for developing your retargeting audience segments. There’s no better way to generate a high volume of quality traffic to your website that can be retargeted through other channels. Ensure your multichannel strategy is set up for success!
Dominate The Competition
Don’t let your competitors rank ahead of you on the search results page for your own branded terms – make it easy for your prospects and current clients alike to find you on Google Search! Bidding on your competitors’ branded terms allows you the opportunity to win prospects in the awareness and consideration stages as well. Dominate key searches in your industry with Google Ads.
Insights For Website Optimization
A core component of Google Ads search strategy is SEO – if your landing page isn’t up to code, your Ad Quality score actually drops, meaning you might be spending more money for fewer opportunities to win key placements! Our meticulous testing process will help you identify key areas for improvement on your landing pages and reduce bounces.
Our Pricing
We believe in transparent and fair pricing.
Additional services are available to be added on and custom service packages/quotes can be created to fit your needs.
All Google Ads setups will be $450 initial fee for standard setups – some may be more involved/complexed and could be quoted higher.
GOOGLE SEARCH STARTER
Generate high-quality traffic to your website!
$500-$1500/month ad spend managed
$349
per month
Keyword Research
Initial Strategy Plan
Ad Copy Creation
Creatives and Bidding Monitored For Waste
…
+$100/month ADD-ON: Weekly
Monthly
$150 One-Time Fee ADD-ON: Google Setup
Audit Google Analytics/Google Tag Manager
Assist with Tag Install
Set Up Conversion Events
+$349/month ADD-ON: Display Campaign:
Up to $2000/month ad spend managed (minimum $500/month)
Build brand awareness and retarget your website visitors
GOOGLE SEARCH BASIC
Build qualified retargeting audience segments!
$1500-2500/month ad spend managed
$549
per month
Keyword Research
Initial Strategy Plan
Ad Copy Creation
Creatives and Bidding Monitored For Waste
Ensure Proper Conversion Tracking In Place
Ensure Google Analytics Is Properly Set up
Retargeting audiences created
…
Weekly
Monthly
Included – Google Setup
Audit Google Analytics/Google Tag Manager
Assist with Tag Install
Set Up Conversion Events
+$249/month ADD-ON: Display Campaign:
Up to $2000/month ad spend managed (minimum $500/month)
Build brand awareness and retarget your website visitors
GOOGLE ADS GROWTH
Develop your Google Ads strategy & generate leads!
$2500-5000/month ad spend managed
$1,149
per month
Senior Strategist Assigned to Account
Keyword Research
Initial Strategy Plan
Ad Copy Creation
Creatives and Bidding Monitored For Waste
Ensure Proper Conversion Tracking In Place
Ensure Google Analytics Is Properly Set up
Retargeting audiences created
…
Weekly
Monthly
Included – Google Setup
Audit Google Analytics/Google Tag Manager
Assist with Tag Install
Set Up Conversion Events
+$249/month ADD-ON: Display Campaign:
Up to $2000/month ad spend managed (minimum $500/month)
Build brand awareness and retarget your website visitors
GOOGLE ADS ELITE
Optimize your paid channels with Google Ads & GA4!
$5000-10000/month ad spend managed
$1,749
per month
Senior Strategist Assigned to Account – Director of Strategy provides additional support
Keyword Research
Initial Strategy Plan
Ad Copy Creation – Senior Copywriter assigned for ad development
Creatives and Bidding Monitored For Waste
Ensure Proper Conversion Tracking In Place
Ensure Google Analytics Is Properly Set up
Retargeting audiences created
VIP Support + Live Chat Support
…
Weekly
Monthly
Quarterly Review + Strategy Call
Included – Google Setup
Audit Google Analytics/Google Tag Manager
Assist with Tag Install
Set Up Conversion Events
Included: Display Campaign:
Up to $2000/month ad spend managed (minimum $500/month)
Build brand awareness and retarget your website visitors
For 10k+ Monthly Budgets- Reach Out For a Custom quote!
à la carte services
Get the maximum value from your Google Analytics account!
Google Ads Audit
Not satisfied with your Google Ads performance? Our Google experts will audit your account and provide you with key insights to help you optimize your Ads performance!
$150
one-time fee
Find areas of wasted spend
Spot opportunities to simplify campaign structure
Keyword bidding optimization
Recommendation for best practices
Competitor analysis
Recommend areas to expand reach profitably
Detailed Overview Report of Account Health
Google Analytics Audit
Not sure if your GA4 was set up correctly? Our Google experts will audit your GA4 property, check your tag installation, and ensure your conversion tracking is correctly set up!
$150
one-time fee
Check Code Install on Website
Review conversion tracking setup
Identify key traffic insights
Identify key audience insights
Detailed Overview Report of Site Health
GA4/GTM Setup
Need help setting up your Google Analytics or Google Tag Manager? Our Google experts will help you set up your Google Analytics or Google Tag Manager account, conversion tracking, and code install on your website!
Ideal for new and redesigned websites, or if your Google Analytics account has not yet converted to a GA4 property.
$200
one-time fee
Google Analytics account creation (if needed)
GA4 property creation (if needed)
Assist with tag install on website
Set up conversion tracking (5-6 events)
Detailed Overview Report of GA4 Setup
3 Reasons to Work With Us
Warm + High Intent Traffic
People are also searching for you by name and they are searching for your competitors by name. These 2 areas are massive opportunity to show up and capture leads that are ready to act.
Ad Channels that Stack
Instead, we like to build campaigns and ad channels that improve the ROI of the other (which is the best way to scale).
Retarget your Google ad Traffic with LinkedIn Ads and Facebook ads to shake out more conversions and get the most of each click you are paying for.
Transparent Reporting
This gives you 100% transparency around what we are doing and how the different ad channels stack up against each other as well as giving you insights as to how you can better leverage your overall marketing budget.
Tired of paying too much and getting too little from Google Search?
FAQ's
Nope! We can take care of that for you. If you would like to create your own account and grant our team access, that works too.
Depending on how quickly we can get access to your Google Ads account and your onboarding call scheduled, we can have your ads launched in 10-14 days.
Yes – you can white-label us!