LinkedIn Marketing Partner
LinkedIn Ads for B2B SaaS that prove pipeline, not trial signups.
The company that builds LinkedIn outreach software hired us to run their paid media. We build your targeting from real buyer signal, reach the whole committee before your competitors, and connect spend to revenue.
20X ROI on the paid media we run for HeyReach.
SaaS is one of the most competitive auctions on LinkedIn. That's exactly why the strategy has to be right.
On a channel this expensive, with a committee this large and a cycle this long, measuring LinkedIn on 30-day cost per lead defunds your best pipeline source. We measure cost per qualified pipeline, not form fills.
In SaaS, seven people touch the deal. We build a message for each.
The Demand-Gen Operator
The VP or CMO
The RevOps or Analytics Lead
The Security or Procurement Reviewer
Every SaaS competitor says the same three things. That's your opening.
Feature-parity sameness
"All-in-one," "AI-powered," "the only platform you need." When every competitor claims it, none of it lands. The category is a wall of feature parity.
One outcome only you own
One specific, provable outcome, aimed at one persona. We find it in the Competitive White Space diagnostic, before a dollar is spent.
We map the competitor gap
We map your top competitors' live LinkedIn ads, their messaging overlap, and their creative volume, so your first campaigns launch into the gap they're all ignoring.
The SaaS targeting, engineered from signal.
Firmographic base
Software and technology companies at your ICP size, the segment where your product actually wins, with off-ICP sizes and industries excluded from day one.
Persona layer
The committee titles above, combined with functions (Marketing, RevOps, Growth) and OR-grouped title lists so reach stays wide inside the ICP.
Signal layer
Competitor-audience overlap, category engagers, and the companies and people already on your site via Web ID, blended into one account view by DemandSense.
Exclusions
Off-ICP seniorities, students, and non-buying functions suppressed so budget doesn't leak while no one's watching.
The full-funnel build we run for SaaS.
| Funnel stage | Audience | Budget | Format | Offer |
|---|---|---|---|---|
| TOF | ICP and ABM target accounts | 30% | Thought-leadership video, single image | Founder-led POV, category guide |
| MOF | Website visitors and engagers, retargeted | 30% | Video, spotlight, document ads | Case study, product-outcome proof |
| BOF | CRM leads (MQL/SQL) | 40% | Lead gen form, conversion | Personalized demo, working session, ROI read |
Before you spend, you see the map.
A SaaS-specific read, built by our team: your top three competitors' LinkedIn ad messaging and the saturated claims to avoid, the committee personas actually reachable on LinkedIn and the ones you'll need programmatic or email to catch, your warmest first-party pools (trial, PQL, CRM, site), and the channel priority to start with. It's a taste of what DemandSense runs continuously once you're live.
Six diagnostics. One validated SaaS launch plan. You sign off on each.
Ecosystem Audit
Your PLG signals, trial and PQL data, product analytics, CRM (HubSpot or Salesforce), and site visitor ID. What's launch-ready and what's leaking.
Audience and Persona Design
The committee mapped across warm (trial, PQL, CRM), ABM, and cold tiers, with budget by tier.
Messaging and Offer Architecture
The one specific outcome that beats feature-parity sameness, per persona, mapped to funnel stage, with the offers that move SaaS buyers (demo, working session, ROI read).
Competitive White Space
Your competitors' live ads, their overlap, and the lane they're all ignoring.
Campaign Execution Playbook
The funnel splits above, build-ready for Campaign Manager.
Creative Direction Brief
Product-outcome creative, not feature lists, specced for your first ads.
Once you're live, the system watches the signals that matter in SaaS.
Signal monitoring
Account and PQL surges surfaced while intent is warm, so sales acts before the trial goes cold.
Quarterly Impact Report
Placement on the maturity curve, the personas and messaging that won, and named-account pipeline with attribution stated plainly.
The EBR re-set
Budget shifts to the segments converting to pipeline, off-ICP waste cut, creative following the data.
Diagnostics run
Intelligence layers analyzed against real behavior.
Impact Report
Thesis, proof, and the play forward, at the EBR.
Strategy re-set
Targeting, messaging, and budget shift to what's working.
Campaigns optimize
New tests launch, winners scale, waste gets cut.
New signals flow
Fresh buyer behavior generates the next quarter's data.
And the loop begins again, each cycle sharper than the last.
The company that builds LinkedIn outreach software hired us to run their LinkedIn ads.
HeyReach is a well-known LinkedIn outreach platform that scaled from zero to $10M ARR in 18 months. When they needed their own LinkedIn ads run, they came to us. Their CMO, on camera, on the return.
“Their knowledge, proactivity, and professionalism have been impressive.”
LinkedIn published our client's results.
When Lacework moved to a full-funnel LinkedIn strategy with Impactable, the results were strong enough that LinkedIn wrote the case study, and the Lacework team credited us publicly.
The reporting big accounts actually need.
Account-level, signal-driven, and connected to pipeline. Not clicks and impressions, but how much of your target list you are reaching, which accounts are moving, and what it turns into.
Example data, account names and figures anonymized for this page
A LinkedIn Ads Certified agency, in the first cohort.
LinkedIn named Impactable to the first cohort of its certified agencies. They hosted us at their New York office for the 2026 Independent Agency Summit and put us on the panel. Our founder was also named B2B Marketing Thought Leader of the Year, 2026.
Officially certified by LinkedIn for Conversions API.
LinkedIn recognizes Impactable as a certified partner for CAPI (Conversions API) implementation, listed with a specialty in signals. CAPI is the server-side layer that ties ad exposure to real pipeline instead of just clicks, and feeds SaaS conversions back to LinkedIn so the algorithm learns from revenue, not form fills.
One team, priced to the operation.
A flat monthly fee, not a percent of spend, so the number holds whether you spend $5k or $200k a month.
One channel, run right
The full stack on a single channel. Up to $15k/mo ad spend.
See details →Two channels, one system
Two channels wired as one motion, shared signals and cross-channel retargeting. Up to $25k/mo.
See details →A senior team, whole system
Multi-channel, multi-account, multi-geo, run as one operation by a senior pod.
See details →Management is a flat monthly fee priced to the operation, not a percentage of your ad budget, so the number holds whether you spend $5k or $200k a month. Every engagement starts with an audit and a scoping call to confirm the tier. Beyond Scale it is custom, $25k to $500k+/mo, scoped to the operation.
Not ready for managed? Start free with a Demand Plan. See all the ways to work with us →
B2B SaaS on LinkedIn.
Does LinkedIn work for B2B SaaS?+
Yes, when it's run as a demand engine, not a lead-form dump. LinkedIn reaches the seven-person committee by name and warms them across a cycle that often runs past nine months, which is exactly how SaaS converts. We proved it running HeyReach's paid media to a 20X return.
SaaS LinkedIn CPCs are high. Is it worth it?+
SaaS sits among the most expensive LinkedIn auctions, but LinkedIn-sourced deals run meaningfully larger than search-sourced, and the metric that matters is cost per qualified pipeline, not cost per click. We right-size budget and only launch when the targeting and offer can convert it.
Does LinkedIn work for PLG SaaS?+
Yes. We build warm-first around your product signals, trial users, PQLs, and site visitors, so paid amplifies a motion that's already working instead of replacing it.
How do you prove LinkedIn drove revenue, not just signups?+
We connect ad exposure to named accounts, CRM stages, and closed revenue through DemandSense, with CAPI feeding conversions back to LinkedIn, and attribution stated plainly.
Prove pipeline, not trial signups.
Start with the free Demand Plan: a positioning read, a signal-composed targeting worksheet, and your channel priority, built for B2B SaaS.