We practice what we preach. Join the conversation.
Established thought leaders in our space, with 100,000+ followers across our newsletter, LinkedIn, and YouTube. Live events, on-demand recordings, and every channel where our community already learns alongside us.
Live events
Register for the next live session. Practical, ungated, and always recorded, so you learn something you can use whether you make it live or not.
Instantly Spot Bad-Fit Accounts Draining Your LinkedIn Ad Budget
Thu, Aug 27, 2026 · 12:00–1:00 PM ET · Online
Live with DemandShift and DemandSense: how to spot the bad-fit accounts quietly draining your LinkedIn ad budget, and shift that spend to the buyers actually in-market. Practical, ungated, and recorded.
Save your seat →Most-watched past sessions
Evergreen recordings you can watch right now, no form, no wait. A sample of the sessions our community keeps coming back to.
Get Started with Claude: 5 B2B Marketing Use Cases in 30 Minutes
Recorded · Mar 19, 2026
An intro to Claude for founders and marketing leaders, five ways to put AI to work in a B2B marketing motion this week.
Watch the recording →
AI-Powered Thought Leadership: How We Build a Content Engine
Recorded · Apr 2, 2026
The exact process we use to turn a founder's real voice into a content engine, from intake to steady-state posting, at scale.
Watch on LinkedIn →
LinkedIn Ads Math: Run It Before You Spend It
Recorded · Jul 8, 2026
How to build a revenue forecast before you spend a dollar, plus a walkthrough of the budget calculator we built for marketing leaders.
Watch the recording →Talks, interviews & collaborations
The B2B community brings us on to talk shop, and we host our own sessions too. Interviews, podcasts, and workshops on what actually works in B2B LinkedIn.
See more on our YouTube channel → · Want us on your show or panel? Get in touch →
Educational, how-to & workshops
The actual playbooks, walkthroughs, and tool tours we run. No gate, no pitch. See how the system works under the hood.
More how-to on our YouTube channel →
Most-read editions
The playbooks our community shares most. Full breakdowns you can read right now, then subscribe to get the next one.
Plug into the audiences we've built
We practice what we sell: owned channels, consistent publishing, and subject-matter authority you can check for yourself. Follow along on whichever channel fits how you learn.
Justin Rowe
86,000+ followers
CMO at Impactable. Daily takes on B2B LinkedIn Ads, ABM, and account & people signals, the thinking behind the system.
Connect & follow →
Modern B2B LinkedIn Ads
29,500+ subscribers
Published monthly on LinkedIn: ad tips, case studies, best practices, and real demand-gen examples you can copy.
Subscribe on LinkedIn →
Impactable, B2B LinkedIn Ads Agency
3.9K subscribers · 800+ videos
Hundreds of free how-to videos on LinkedIn Ads and B2B marketing, from your first campaign to advanced scaling.
Watch on YouTube →Like the thinking?
Let's build your pipeline.
See how the same system behind these sessions maps your competitors, finds the accounts you win, and proves revenue.
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