Community · Owned Audience

We practice what we preach. Join the conversation.

Established thought leaders in our space, with 100,000+ followers across our newsletter, LinkedIn, and YouTube. Live events, on-demand recordings, and every channel where our community already learns alongside us.

86K+

LinkedIn followers

29K+

Newsletter subscribers

800+

How-to videos

3.9K

YouTube subscribers

Upcoming

Live events

Register for the next live session. Practical, ungated, and always recorded, so you learn something you can use whether you make it live or not.

Budget leaking to bad-fit

Live · Aug 27

Instantly Spot Bad-Fit Accounts Draining Your LinkedIn Ad Budget

Thu, Aug 27, 2026 · 12:00–1:00 PM ET · Online

Live with DemandShift and DemandSense: how to spot the bad-fit accounts quietly draining your LinkedIn ad budget, and shift that spend to the buyers actually in-market. Practical, ungated, and recorded.

Save your seat →

On demand

Most-watched past sessions

Evergreen recordings you can watch right now, no form, no wait. A sample of the sessions our community keeps coming back to.

360+ registered

Get Started with Claude: 5 B2B Marketing Use Cases in 30 Minutes

Recorded · Mar 19, 2026

An intro to Claude for founders and marketing leaders, five ways to put AI to work in a B2B marketing motion this week.

Watch the recording →

200+ registered

AI-Powered Thought Leadership: How We Build a Content Engine

Recorded · Apr 2, 2026

The exact process we use to turn a founder's real voice into a content engine, from intake to steady-state posting, at scale.

Watch on LinkedIn →

75+ registered

LinkedIn Ads Math: Run It Before You Spend It

Recorded · Jul 8, 2026

How to build a revenue forecast before you spend a dollar, plus a walkthrough of the budget calculator we built for marketing leaders.

Watch the recording →

On camera

Talks, interviews & collaborations

The B2B community brings us on to talk shop, and we host our own sessions too. Interviews, podcasts, and workshops on what actually works in B2B LinkedIn.

See more on our YouTube channel → · Want us on your show or panel? Get in touch →

Learn the plays

Educational, how-to & workshops

The actual playbooks, walkthroughs, and tool tours we run. No gate, no pitch. See how the system works under the hood.

More how-to on our YouTube channel →

From the newsletter

Most-read editions

The playbooks our community shares most. Full breakdowns you can read right now, then subscribe to get the next one.

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Follow the work

Plug into the audiences we've built

We practice what we sell: owned channels, consistent publishing, and subject-matter authority you can check for yourself. Follow along on whichever channel fits how you learn.