LinkedIn Marketing Partner
The LinkedIn Ads audit that finds the budget you're burning.
A 35-point inspection of your account, from targeting waste to funnel gaps to tracking, with a clear verdict on every segment: scale, fix, or cut. Run by a certified LinkedIn Marketing Partner, not a junior on a checklist.
Most LinkedIn accounts burn budget in the same six places.
Off-ICP spend
Impressions pouring into seniorities, industries, and company sizes that never convert, unnoticed for weeks.
Cold-first launches
Leading with the most expensive audience while warm pools sit unused.
The wrong funnel
Expecting search-style bottom-funnel leads from a channel built to create and warm demand.
No reachability map
No view of which target accounts LinkedIn cannot reach, so budget keeps chasing accounts that will never see the ad.
No signal tracking
Clicks counted, accounts ignored. The companies quietly engaging never reach sales while intent is warm.
Vanity reporting
Impression and CTR dashboards that cannot answer the only question that matters: which accounts are moving toward a decision?
35 checkpoints, across six diagnostic layers.
Each layer builds on the one above it. We fix the foundation first: there is no point optimizing bids when the signal feeding the algorithm is broken.
Signal and data integrity
What LinkedIn optimizes toward. Insight Tag and CAPI, conversion events that measure real pipeline, volume sufficiency, and signal dilution.
Architecture and learning
How the system compounds knowledge. Objective alignment, funnel separation, budget isolation, naming, and internal auction conflicts.
Audience and buying-committee coverage
Who you are reaching. ICP clarity, seniority and role coverage, company size and industry precision, warm-audience construction, and overlap risk.
Creative and message-to-market fit
Whether ads earn attention. Message-market alignment by stage, format mix, proof over claims, differentiation, and creative fatigue.
Delivery, bidding and spend control
How efficiently budget converts. Bid strategy by stage, CPM inflation, frequency control, budget distribution, and spend stability.
Full-funnel and revenue alignment
Whether LinkedIn drives pipeline. Pipeline influence, cost per SQL and opportunity, funnel velocity, and whether the account is ready to scale.
You get verdicts, not a dashboard to interpret.
| Segment | Spend | Cost per lead | Verdict |
|---|---|---|---|
| VP+ · target industries | $8,400 | $96 | Scale |
| Director · core ICP | $6,100 | $188 | Hold |
| Broad job-title expansion | $5,700 | $402 | Fix |
| Off-ICP seniorities | $3,900 | $0 pipe | Cut |
| Under-reached named accounts | $1,200 | route | Reroute |
Two ways in. Both tell you the truth.
Demand Plan
Tell us your top three competitors. Get a positioning read, a signal-composed targeting worksheet, and your channel priority back in 48 hours. The fastest read on where you win and where you are leaking.
Get your free Demand Plan →Channel Check
The full single-channel deep audit: the complete 35-point inspection, waste flagged, verdicts on every segment, and the prioritized fixes, delivered with a 30-minute walkthrough. Credits to month one if you move to managed.
Book a Channel Check →Managed clients get this diagnostic continuously, re-run every quarter inside the Impact Report. See all the ways to work with us →
Strategy first. Then a system that compounds every quarter.
The vertical changes the white space, the committee, and the proof. The system underneath is the same one we run for every client.
Strategic onboarding
Six validated diagnostics build the foundation: your market, competitors, buyers, and the targeting, before launch.
The Diagnostic Impact Report
A read on where you sit on the maturity curve, what the data taught us about your buyers, and the play forward.
The EBR cadence
Every quarter, findings convert into a re-set strategy and the intelligence compounds.
Every quarter, the system gets smarter.
The Impact Report isn't the end of a cycle. It's the input to the next one. The quarterly business review is where findings convert into a re-set strategy, and the intelligence compounds.
Diagnostics run
Intelligence layers analyzed against real behavior.
Impact Report
Thesis, proof, and the play forward, delivered at the EBR.
Strategy re-set
Targeting, messaging, and budget shift to what's working.
Campaigns optimize
New tests launch, winners scale, waste gets cut.
New signals flow
Fresh buyer behavior generates the next quarter's data.
And the loop begins again, each cycle sharper than the last.
Signals and account engagement, behind every account.
Most agencies rent a dashboard. We run on DemandSense, a signal platform we're a top partner in. It composes five signal sources into one account-level view: who is engaging, from what company, in what role, and how close they are to buying. Web ID de-anonymizes the companies and people on your site, and DemandSense traces ad exposure through those visits and your CRM stages to closed revenue, then surfaces the accounts sales should call this week.
- Five signal sources, one layer. Buyer behavior most tools never connect.
- Named accounts, not clicks. The companies moving toward a decision, by name.
- Synced with your CRM. We sync your CRM with DemandSense, so reporting is anchored in the real deals and pipeline you can defend to the board.
A LinkedIn Ads Certified agency, in the first cohort.
Your audit is run by a certified LinkedIn Marketing Partner, not a junior on a checklist. LinkedIn named Impactable to the first cohort of its certified agencies, hosted us at their New York office for the 2026 Independent Agency Summit and put us on the panel, and our founder was named B2B Marketing Thought Leader of the Year, 2026.
Audited by a certified Conversions API partner.
Tracking and attribution is one of the seven audit areas, and it is where most accounts quietly break. LinkedIn recognizes Impactable as a certified partner for CAPI (Conversions API) implementation, listed with a specialty in signals. We know exactly what a healthy tracking setup looks like because we build them.
LinkedIn published our client's results.
When Lacework moved to a full-funnel LinkedIn strategy with Impactable, the results were strong enough that LinkedIn wrote the case study, and the Lacework team credited us publicly.
Before you book.
What is a LinkedIn ads audit?+
A structured review of your LinkedIn ad account that finds wasted spend, targeting and funnel gaps, and tracking problems, then tells you exactly what to scale, fix, and cut.
What does a LinkedIn ads audit include?+
Our audit is a 35-checkpoint inspection across six diagnostic layers: signal and data integrity, architecture and learning, audience and buying-committee coverage, creative and message fit, delivery and spend control, and revenue alignment. Each layer builds on the one above it.
How much does a LinkedIn ads audit cost?+
You can start free with a Demand Plan. The full deep audit is a $499 Channel Check that credits to your first month if you move to managed.
How long does it take?+
The free Demand Plan comes back in 48 hours. The $499 deep audit takes a few business days and includes a 30-minute walkthrough.
Will you just tell me to spend more?+
No. Most audits find budget to redirect, not add. Every segment gets an honest verdict, including reduce and exclude, and we will tell you plainly if you are not ready to scale.
Find out what your LinkedIn account is really doing.
Start with the free Demand Plan, or book a $499 Channel Check for the full 35-point deep audit. Either way, you get the truth on where your budget is going.