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Posts by Kristina Haidai

We've watched marketers walk into budget reviews with good LinkedIn programs — programs that were working — and walk out with their spend cut in

Here's a question worth sitting with: if your LinkedIn outreach is getting a 20% reply rate but not generating pipeline, is it working?

Here's a question most B2B marketers never think to ask: what if your LinkedIn ads aren't underperforming because of bad targeting — but because you

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