Video ads have become increasingly popular in recent years because they offer a more immersive experience than traditional ad formats. With video ads, businesses can tell a story, demonstrate their products or services, and create an emotional connection with their audience. Overall, LinkedIn video ads are a powerful tool for businesses looking to increase brand awareness, generate leads, and drive conversions on the platform.
In this article, we will explore how to leverage LinkedIn video ads and show some top-performing video ad examples by Impactable.
1. Video Testimonials
If we have video testimonials from clients, we repurpose them into great retargeting campaigns by retargeting 90-day website visits.
With this method, you can stay in front of prospects with your logo, and there are real clients that work at similar companies to the prospects you’re going after talking about how much they love working with you.
2. Expert Advice (How-To Videos or Educational Videos)
I’ll make a video showing someone how to do some of the things that clients typically pay us to do, like optimizing their LinkedIn account or setting up conversion tracking, or doing some of the technical skills.
Showing them through video how to do these things means showing them that we are the experts in our space, and it gives value to those that are looking to learn.
3. Interviews
If we have done an event in the past and recorded it, or I’ve been a guest speaker on a podcast, webinar, or workshop, running those as retargeting ads is good.
One of my favorite ones was a workshop I did with the full Funnel.io team, they’re very respected in the ABM B2B world.
This becomes something like third-party validation. The expert videos are good, but it feels like I’m trying to convince people that I’m an expert by sharing my knowledge. However, if I’m a guest host on a podcast and I run that as a retargeting ad, then it’s someone else, a respected individual, a visible person in the community, who’s acknowledging that I’m an expert in the space.
That’s a very powerful ad to run because it doesn’t feel salesy. Most times, I’m not pitching our company, going through our features, or doing a sales pitch, I’m just interacting with another B2B marketer or founder talking about marketing in general.
4. Product demos
The fourth one that I use is more salesy and I prefer to run those in the cold layer or in the retargeting layer.
Those videos could be 30 or 60 seconds, but they’re usually about:
- how our product or service works
- the main benefits of our service
- the main pain points we solve (the main reason people come to us).
It works well in the cold layer to initially get on your prospects ‘radar.
To Sum Up
Video ads are a powerful format because they allow businesses to showcase their products or services in a more engaging and memorable way. By using video ads, businesses can capture the attention of their target audience and stand out in a crowded marketplace.
If you want to learn more about how Impactable can help your business create powerful and effective LinkedIn ad campaigns, book a demo with us today and take your marketing to the next level!
