9 Ultimate LinkedIn Ads Trends for B2B Marketers
If you’re running LinkedIn ads, you know the platform’s always evolving. At Impactable, we’ve been deep in the trenches, managing hundreds of campaigns for our
If you’re running LinkedIn ads, you know the platform’s always evolving. At Impactable, we’ve been deep in the trenches, managing hundreds of campaigns for our
Let’s compare two crucial metrics, LinkedIn CPC and LinkedIn CTR, learning which one to prioritize to enhance your campaign performance.
In this article, we talk about LinkedIn advertising metrics like CPM, CTR, and CPC and how to fine-tune your advertising strategy.
In this article, I’ll share some practical AI use cases, focusing on how we’ve leveraged it in our LinkedIn advertising efforts.
In this article, we’ll discuss the LinkedIn Demand Generation shifts of 2023, offer relevant tactics and strategies, and provide insights into what lies ahead for
In this article, we explore scenarios where tapping into third-party audiences complements LinkedIn targeting seamlessly.
In this article, we explore a strategic approach to LinkedIn ads by combining Demand Gen and Account-Based Marketing.
Having a strong presence on LinkedIn is crucial for establishing credibility and generating leads for your business. According to new research, the number of followers
Google Analytics 4 (GA4) replaced Universal Analytics in July 2022. All Google Analytics data is now being collected in GA4. So if you want to
LinkedIn’s large audience of professionals makes it an attractive platform for B2B marketers. However, LinkedIn ads can be expensive, especially when starting with a limited
LinkedIn Marketing agency that caters to small and mid-sized companies looking for high-quality lead generation at an affordable price.
We ourselves are a scrappy startup that was acquired by a data company in 2021 and has some amazing abilities on the horizon!
Requirements:
About Impactable:
Impactable is an investor-backed LinkedIn-centric marketing agency. We are a savvy group of marketers who are eager to learn and grow together while servicing clients from around the world as a team. You’ll have the opportunity to learn from the best in the industry, leverage the latest tech, and be exposed to new marketing channels and tactics.
Our agency has doubled in revenue and size in the last year and is on track to more than double again this year through our own growth and a series of planned acquisitions. If you are eager to grow and learn in a constantly evolving startup, this could be the right move for you.
Position Overview:
The Account Coordinator is responsible for servicing and maintaining client relationships with assigned accounts using a consultative approach with client contacts. This position champions the tactical responsibilities that drive client results and manages the daily team business.
You serve as the production contact on assigned accounts and manage their marketing projects/programs across a matrixed organization, working with our sales, service & support teams, Centers of Excellence, data engineering & professional services teams, and client partners. Your role is relied upon to create and demonstrate value within our client relationships, monetize that value, and lead/organize a team to deliver desired results.
You will direct key account planning activities, manage client processes and/or campaigns, and be accountable for on-time delivery of client projects with flawless execution. This will require an eye for detail and adherence to process at each step in account campaign or project work. You will also be responsible for mentoring and developing account support team members. The end result is client satisfaction and retention, and achievement of team revenue and gross profit goals.
Key Responsibilities include, but are not limited to:
High-Level Measurements of Success:
Required Skills / Education / Knowledge:
Desired Skills / Education / Knowledge:
Specialized knowledge:
Beginner:
Intermediate:
Advanced/Technical:
Compensation and Benefits
The salary range for this position is $40,000 – $60,000 + Bonus Plan.
Vacation time, health, dental, life, vision, PTO, and flexible work-from-home days.
The team works 9 am to 2 pm Monday-Friday in the office with the flexibility to work from home when needed.