11 Ways To Grow Your LinkedIn Company Page Followers Organically in 2024

11 Ways To Grow Your LinkedIn Company Page Followers Organically in 2024

Man creating LinkedIn ad campaign on laptop to generate leads.

Having a strong presence on LinkedIn is crucial for establishing credibility and generating leads for your business. According to new research, the number of followers your LinkedIn Company Page has directly impacts how potential customers perceive your brand. More followers signal a trusted, established LinkedIn company page.

This article will provide an updated guide for 2024 on how to increase your followers organically, with a focus on elaborating on the main points from the original piece with additional details, data, and explanations. (see the original post on Ways to grow a Linkedin company page)

Why Your LinkedIn Follower Count Matters

Companies with under 1,000 followers see lower conversion rates from ads. Follower count displays on promoted posts, influencing clicks. The more followers you have, the more credible your company appears. Followers also expand your organic reach as their networks engage with your content.

In fact, a 2022 study by HubSpot showed that pages with over 10,000 followers had a 28% higher click-through rate on sponsored content compared to pages with fewer than 1,000 followers. The study analyzed over 350,000 sponsored posts across more than 4,000 LinkedIn Company Pages. Companies with more followers tend to be seen as more established and trustworthy, leading to more engagement.

Followers also serve as a readily engaged audience for your organic content. As your followers like, comment on, and share your posts, their own networks and connections become exposed to your content as well, allowing you to reach new audiences. One follower can expand your reach exponentially in this way.

Social media manager analyzing LinkedIn analytics. Using data insights to optimize and increase followers.

Optimize Your LinkedIn Company Profile

A complete and professional profile is the foundation for growth.

  • Add a high-quality headshot and banner image that represents your brand. Avoid stock photography and invest in custom images that reflect your company. Research shows profiles with a logo have a 16% higher connection rate.
  • Fill out your description with keywords relevant to your industry. Include your company’s mission, competitive differentiators, and value proposition tailored to your target persona.
  • Include links to your website, blog, and other social profiles like Twitter, Facebook, Instagram, YouTube, etc. to drive traffic.
  • Upload photos and videos to showcase your company culture. Show employees at work, company events, office space, etc. to humanize your brand. Videos can boost engagement up to 3x more than static images.
  • Customize your LinkedIn URL with your company name for branding.

Profile optimization is the first step to attracting and engaging an audience on LinkedIn. Devote time to getting all sections looking professional with detailed, keyword-rich information.

Business professionals networking at conference. Community engagement helps grow LinkedIn followers and connections.

Post Valuable Content Consistently

Posting regularly shows your company is active. LinkedIn’s algorithm promotes frequently updated pages in follower recommendations and search.

  • Aim for 2-3 posts per week, or daily for larger followings over 100,000. Vary text, image, and video content.
  • Create educational posts that provide value for your audience. Avoid overt self-promotion. Focus on trends, tips, how-tos, and thought leadership.
  • According to LinkedIn, video content can boost engagement up to 3x more than static images. Live video has 7x the engagement of non-live video. Consider weekly LinkedIn Live sessions.
  • Posts that inspire discussion get the most engagement. Ask questions, run polls and surveys, highlight employee stories, etc.

Consistency is key. Analyze your followers’ industries, interests, and pain points to create content that resonates. Posting valuable content regularly shows you can provide helpful info to prospects.

Business professionals networking at conference. Community engagement helps grow LinkedIn followers and connections

Engage With Your Audience

Engaging with your audience shows you care and helps increase organic reach. Simple actions like liking and replying keep people interested.

  • Reply to all comments and mentions on your posts within 24 hours. Have notifications on to respond quickly.
  • Like and thoughtfully comment on relevant posts from influencers, hashtags, and groups daily. This expands your reach.
  • Thank people who engage with you by name to build community. @mention them in replies.

According to Sprout Social, LinkedIn posts see 86% more engagement when company reps actively engage. Set aside time each day to interact. Monitor notifications and keywords.

Use Cross-Promotion

Drive visitors from all channels to your LinkedIn Page. Expanding reach across marketing activities compounds growth.

  • Add a website call-to-action for visitors to follow your LinkedIn Page and leave your correct company contact information. Prominently showcase in header/footer.
  • Promote your LinkedIn content across email marketing, social posts on Twitter/FB, paid ads, etc.
  • Encourage employees to share Page updates on their personal profiles. This exposes you to new networks.

An integrated approach is best. Promote your LinkedIn presence in your email signature with a follow button, share posts on Twitter, and leverage employee networks.

Accelerate Growth With Paid Tactics

Promoted posts, Sponsored Content, and Follower Campaigns help gain followers within LinkedIn’s algorithm.

  • Boost your best-performing organic posts to reach new audiences beyond your current followers. Start small with $10 – $50 per post.
  • Run LinkedIn Follower Ad Campaigns with relevant target audiences to increase awareness. Follower lists become custom audiences for future ads.
  • Use Sponsored InMail to send targeted messages to high-value prospects. Personalization boosts response rates.

Paid promotion can get your content and brand in front of new audiences and accelerate follower growth. Test small budgets and track conversion rates.

Analyze Performance and Optimize

LinkedIn analytics provides data to refine your approach. Set goals and dig into metrics.

  • Track followers gained, content engagement, traffic sources, and conversion rates on an ongoing basis.
  • A/B test posts, headlines, images, calls-to-action, and formats to see what resonates most with your audience.
  • Continuously optimize and tune your LinkedIn Audiences based on insights from analytics and experimentation. Refine content strategy and tactics.
  • Tap into advanced 3rd party LinkedIn audiences to target more relevant targets and grow more intentionally.

Without analyzing performance, you miss out on optimization opportunities. Monitor LinkedIn’s built-in analytics regularly and focus on improvement.

Leverage Your Network and Employees

Your connections and team can help spread the word about your Company Page.

  • Send personalized video invites through LinkedIn to up to 250 relevant connections asking them to follow your page each month.
  • Create an employee advocacy program with incentives. Encourage sharing your content. This exposes you to new audiences.
  • Develop an internal content calendar and allow employees first access to company news they can share on social media.
  • Share employee highlights, milestones, and events to boost authenticity.

Employees and direct outreach to connections helps increase awareness. This amplifies word-of-mouth marketing.

Conclusion

Growing your LinkedIn followers requires consistency, value, engagement, promotion, analytics, and leveraging your network. Follow these tips to increase your reach and credibility on the platform both organically and with paid tactics. A multifaceted approach is key for sustainable growth over the long term.

Focus on providing educational content that resonates with your audience. Engage thoughtfully with your community daily. Examine performance metrics frequently and continue optimizing the elements that work. With an integrated strategy, you can build an audience of followers interested in your brand on LinkedIn.

Additional Resources:
Best Practices for LinkedIn Company Page

related posts

post comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Digital/Social Media Marketing Associate

$40,000/yr

Requirements:

  • 1+ years of work experience with Social Media Marketing
  • 1+ years of work experience with Canva
  • Working in a hybrid setting

Digital Account Coordinator

$40,000/yr - $60,000/yr

About Impactable:
Impactable is an investor-backed LinkedIn-centric marketing agency. We are a savvy group of marketers who are eager to learn and grow together while servicing clients from around the world as a team. You’ll have the opportunity to learn from the best in the industry, leverage the latest tech, and be exposed to new marketing channels and tactics.

Our agency has doubled in revenue and size in the last year and is on track to more than double again this year through our own growth and a series of planned acquisitions. If you are eager to grow and learn in a constantly evolving startup, this could be the right move for you.

 

Position Overview:

The Account Coordinator is responsible for servicing and maintaining client relationships with assigned accounts using a consultative approach with client contacts. This position champions the tactical responsibilities that drive client results and manages the daily team business.

You serve as the production contact on assigned accounts and manage their marketing projects/programs across a matrixed organization, working with our sales, service & support teams, Centers of Excellence, data engineering & professional services teams, and client partners. Your role is relied upon to create and demonstrate value within our client relationships, monetize that value, and lead/organize a team to deliver desired results.

You will direct key account planning activities, manage client processes and/or campaigns, and be accountable for on-time delivery of client projects with flawless execution. This will require an eye for detail and adherence to process at each step in account campaign or project work. You will also be responsible for mentoring and developing account support team members. The end result is client satisfaction and retention, and achievement of team revenue and gross profit goals.


Key Responsibilities include, but are not limited to:

  • Project Execution
  • Serving as Process Manager
  • Client-level Reporting
  • Quality Control
  • Solidify and strengthen client relationships at Production level; effectively marshaling the resources needed to meet/exceed client expectations
  • External customer satisfaction (CSAT); customer reviews assessing quality of services received and likelihood of renewal/continued engagement


High-Level Measurements of Success:

  • On-time delivery of client projects
  • Quality: ensure that all deliverables are flawlessly executed and according to expectations or project requirements
  • Proactively managing time to launch; keen follow-up and resolution skills allowing us to maximize our revenue opportunities by proactively managing process resulting in the quickest time to launch as possible
  • Client-level reporting: you will directly contribute to our ability to achieve better results for clients by giving visibility to key performance indicators (KPIs).
  • Employee satisfaction (ESAT): employee self-reported contentment in their role and assessment of Impactable’s responsiveness to their wants and needs

 

Required Skills / Education / Knowledge:

  • 2+ years experience in marketing/advertising
  • Basic understanding of marketing concepts and KPIs
  • Prior client-facing experience
  • In-depth knowledge of running B2B or B2C campaigns
  • A good understanding of current marketing trends
  • Exceptional communication and project management skills
  • Ability to manage client relationships resulting in high levels of customer satisfaction
  • Tech-savvy; ability to quickly learn different technologies
  • Ability to proactively think through, evaluate, and solve problems logically
  • Ability to multi-task with a high degree of accuracy and attention to detail
  • Ability to work independently and as part of a team


Desired Skills / Education / Knowledge:

  • Bachelor’s degree in marketing, advertising, business, communications, media studies or related fields
  • Be able to speak to the marketing funnel with B2B application
  • Prior experience managing campaigns in one or more advertising platforms (LI, programmatic, Meta, etc.)
    Prior agency setting experience
  • Prior sales experience
  • Meeting management skills; have led or participated in formal client meetings

 

Specialized knowledge:

Beginner:

  • PMI Project Management Ready certification (PMI)

Intermediate:

  • Certified Associate in Project Management (CAPM) certification (PMI)

Advanced/Technical:

  • Professional Certified Marketer (PCM) certification (AMA)
  • Project Management Professional (PMP) certification (PMI)
  • Experience with Google Analytics and Google Tag Manager
  • Exposure to project management tools (ClickUp, Monday.com, Teamwork, Asana, Jira, etc.)


Compensation and Benefits

The salary range for this position is $40,000 – $60,000 + Bonus Plan.

Vacation time, health, dental, life, vision, PTO, and flexible work-from-home days.

The team works 9 am to 2 pm Monday-Friday in the office with the flexibility to work from home when needed.