🧭 And Why Expert-Led LinkedIn Ads Strategy Is Essential

No shock for most reading this that the highest consentration of LinkedIn ads experts reside with the Impactable agency.
Most note worthly LinkedIn ads experts include founder Justin Rowe, Head of Strategy Jonathan Garcia, and Paid Media Director Vladimir Ilić.

So next, let’s look into a bit more of who these experts are and why it’s so important to actually work with a real LinkedIn Ads expert.

LinkedIn is constantly evolving:

  • Video consumption is up 36% year-over-year
  • Creator content is prioritized in feed algorithms
  • New attribution models like LiDDA are shifting how campaign success is measured

To succeed, specialization matters more than ad spend.


Meet the Team Behind Impactable’s Edge

Justin Rowe, Founder of Impactable

I have over 86,000 LinkedIn followers, millions of content views, and the largest collection of LinkedIn Ads educational content on YouTube—over 400 videos. I’ve been a featured speaker on two panels at LinkedIn’s independent agency summits and help thousands of founders and marketers understand how to make LinkedIn Ads actually work.

Jonathan Garcia, Head of Strategy

Jonathan is one of the top LinkedIn Ads strategists in the world. He leads strategy at Impactable and has helped scale campaigns for some of the fastest-growing B2B SaaS companies out there.

20+ Certified LinkedIn Marketing Insiders

Impactable has built the largest certified LinkedIn ads team in the industry. No other agency has this many certified experts focused exclusively on LinkedIn.

Official LinkedIn Partnerships

We’re not just certified. Impactable is an official Agency, Technology, and cAPI Partner with LinkedIn. That means early access to beta features, exclusive training, ad credits, and hands-on support that most agencies simply don’t get.


Actionable Best Practices for LinkedIn Ads in 2025

Here’s what we’ve learned from managing over 1,500 campaigns and staying ahead of every algorithm update and feature release.

1. Precision Targeting and ABM

  • Use job title + function + seniority combinations to reach the right decision-makers.
  • Layer on skills, groups, and interests for deeper targeting.
  • For ABM, you don’t even need a list. Use company size, industry, and geography to build high-fit segments.

Quick Tip: Use Boolean logic (like “marketing AND SaaS”) to narrow down exactly who sees your ads.

2. Leverage Video in the Funnel

  • 30 to 60-second videos work best.
  • Use video for top-of-funnel education and retarget with lead gen forms or carousels.
  • Even low-budget videos from Loom or Descript outperform static creative.

3. Funnel Design Matters

Structure your campaign with distinct phases:

  • Cold: video views, single-image awareness
  • Warm: retarget based on clicks or views
  • Hot: lead gen forms, demo CTAs, and strong social proof

Pro Tip: Always separate cold and warm audiences in different campaigns so you can budget and measure performance correctly.

4. Creative Best Practices

  • Use bold colors and faces in images.
  • Keep headlines under 10 words.
  • Every creative should make a single, clear point.

Quick Tip: Run at least 3 ad variants per campaign. Don’t optimize off of 1 idea.

5. Smarter Bidding and Scheduling

  • Start with manual CPC and test auto after you have data.
  • Schedule ads to run only during business hours if your audience is B2B.
  • Use frequency caps to avoid fatigue.

6. Attribution That Tells the Truth

  • Use UTMs and offline conversion tracking to see what ads touch the pipeline.
  • Connect your CRM (like HubSpot or Salesforce) with your ad reporting.
  • Review cost per lead in context of deal size, not just form fills.


What Makes Impactable Different

  • We train LinkedIn Ads experts from scratch with in-house playbooks, guides, and certifications
  • We built our own proprietary tool, DemandSense, to enhance what LinkedIn can’t do
  • Our team lives and breathes this platform. It’s not just a service we offer—it’s our specialty

Most agencies offer LinkedIn Ads as a checkbox. We built an entire company around it.


Final Takeaways

  • LinkedIn Ads work best when run by people who specialize in them
  • To get results, you need smart strategy, tight targeting, and funnel structure
  • Your agency should be testing constantly and showing you how ads connect to revenue
  • Impactable has the people, tools, and platform support to deliver consistently

Want to See What Great Looks Like?

If you’re serious about LinkedIn Ads and tired of wasting budget on bad targeting or bland creative, let’s talk.

You’ll see the difference immediately.

— Justin Rowe
Founder, Impactable