
Lead Generation vs. Demand Generation: Which LinkedIn Ad Strategy Wins?
Traditionally, marketers have relied on lead generation tactics such as cold calling, email blasts, and contact forms to attract prospects and convert them into valuable
Traditionally, marketers have relied on lead generation tactics such as cold calling, email blasts, and contact forms to attract prospects and convert them into valuable
Many of my clients and audience usually ask me how long it’ll take to see great ROI from their LinkedIn ads. Like other forms of
For evergreen Linkedin ad campaigns designed to run continuously over an extended period of time, Linkedin ad frequency can help maximize ROI by ensuring that
Video ads have become increasingly popular in recent years because they offer a more immersive experience than traditional ad formats. With video ads, businesses can
Your profile serves as your digital business card, providing a snapshot of who you are, what you do, and what you can offer to potential
Want to show prospects how your product works? Want to sponsor a video post from your page? Then you need to try LinkedIn video ads.
One reason why optimizing your Linkedin Company Page is important is that we’ve found that when you’re running LinkedIn ads, people don’t always take the
Today we are going to look at how Demand generation marketing strategies can combine with Linkedin Lead generation to generate a serious pipeline. We will
Linkedin spotlight ads are a dynamic ad format that uses personalization to create a more engaging and relevant advertising experience for viewers. They offer several
With more than 774 users worldwide, LinkedIn is a powerful social media platform that can help businesses generate leads and increase conversions through targeted advertising.
LinkedIn Marketing agency that caters to small and mid-sized companies looking for high-quality lead generation at an affordable price.
We ourselves are a scrappy startup that was acquired by a data company in 2021 and has some amazing abilities on the horizon!
Requirements:
Location: San Antonio, TX (Hybrid – 3 in office / 2 remote)
Compensation: $40,000–$60,000 + Bonus Plan + Benefits designed to keep you happy
About Impactable:
We’re Impactable—an investor-backed, LinkedIn-centric B2B marketing agency that’s moving fast, growing faster, and not looking back. Think startup hustle meets agency precision. We’ve doubled in size twice and are on track to do it again, thanks to a fierce blend of smart marketing, sharp strategy, and ambitious acquisitions.
Our squad? A globally-savvy team of marketers, data nerds, and creative thinkers who know their way around a funnel and a Figma file. If you love juggling fast-paced marketing projects, geeking out over timelines and client KPIs, and have the kind of follow-up game that would make a CRM blush—this might just be your moment.
The Role:
You’re the glue. The go-to. The one who keeps client projects on-track, timelines tight, and quality flawless. As Marketing Project Manager, you’ll quarterback campaigns across teams and functions—think sales, creative, ops, and analytics—and ensure our clients feel heard, cared for, and wowed by the results. You’ll own the details, master the process, and make magic happen behind the scenes (and sometimes on Zoom).
This isn’t just about keeping things organized—it’s about driving real results for clients through killer project execution and confident relationship management. Your superpowers: proactive communication, creative problem-solving, and never letting a ball drop.
What You’ll Be Rocking:
Running the show on assigned accounts—timeline wrangling, deliverable tracking, cross-functional coordination.
Acting as the client’s day-to-day contact: responsive, resourceful, and always one step ahead.
Translating strategy into action by turning client goals into killer project plans.
Partnering with sales, strategy, and creative teams to launch B2B marketing campaigns (LinkedIn, email, programmatic, etc.)
Surfacing KPIs and reporting with clarity and confidence—visibility is key.
Keeping quality sky-high and launching projects on time (because chaos is cute until it’s not).
Mentoring junior team members and helping level-up the department.
Managing multiple projects like a boss, because multitasking is your default setting.
You’ll Thrive Here If You:
Have 2+ years of marketing/advertising experience (agency = major bonus points).
Know your way around project management tools (ClickUp, Monday.com, Asana, etc.).
Are fluent in marketing-speak—think funnels, KPIs, and media channels.
Can speak confidently to B2B strategies and campaign types (LinkedIn is our bread and butter).
Have client-facing experience and know how to keep clients smiling, informed, and impressed.
Are cool under pressure, thrive in fast-paced environments, and don’t need micromanaging.
Can manage 10 plates in the air without dropping a single one (and look good doing it).
Are tech-savvy, process-obsessed, and weirdly excited about a flawless file naming convention.
Bonus Points If You Have:
A degree in marketing, comms, business, or a related field
Project management certifications (CAPM, PMP, etc.)
Experience with LinkedIn Ads, Meta, or programmatic platforms
Experience using Google Analytics or Tag Manager
A sense of humor and the ability to make chaos look coordinated
What You Get (Besides Bragging Rights):
Competitive salary + performance bonus
PTO, health, dental, vision, life insurance
A flexible hybrid work model
A growth-minded team that takes development seriously (but not themselves)
Ready to Work Hard, Laugh Often, and Launch Campaigns Like a Pro?
We’re not looking for someone to just “coordinate.” We want someone who drives—projects, relationships, and real results. If that’s you, let’s build something powerful together.