LinkedIn Thought Leader Ads combine authenticity with reach, putting actual experts in front of high-value audiences. In 2025, competing in B2B means mastering personal branding, data-driven storytelling, and strategic amplification. When executed correctly, these ads deliver 1.7x higher CTRs and 1.6x more engagement than standard single-image campaigns.
This guide walks through the full 360° process—from ideation to analytics—to elevate your LinkedIn strategy into a demand-generation powerhouse.
1. Why LinkedIn Thought Leader Ads Work in Modern B2B
Authenticity wins: Buyers trust people more than brands. LinkedIn data shows ads from real executives outperform company Page ads three to six times in CTR
Higher brand lift: LinkedIn Ads drive a 33% increase in purchase intent, resulting in 2–3× brand lift versus other platforms
Decision-maker reach: 80% of LinkedIn members are involved in business decisions, with twice the buying power of the average web user
“People prefer insights from credible voices—not polished marketing”
2. Build a Strong LinkedIn Thought Leader Content Foundation
Schedule recurring SME interviews weekly or biweekly. Each session fuels multiple assets:
Full-length video for YouTube and webinars
Short clips (30–90s) for LinkedIn and Shorts
Blog posts repurposed from transcripts
LinkedIn Newsletters to grow subscriber base
Tool Recommendations:
Descript – Transcript-based video editor
ChatGPT Projects – Turn transcripts into blogs, posts, scripts
3. Use Native Boosting to Maximize Reach
After posting organically, select top-performing content to boost as Thought Leader Ads within LinkedIn:
Higher engagement = better social proof
Transfer existing comments and likes into the ad
Tie CTAs to post-edit before promoting
👉 Pick posts with strong engagement and clear ICP resonance.
Benchmark stats: boosted Thought Leader Ads yield 1.7× CTR, 1.6× engagement vs. standard single-image ads
Conclusion: Turn Thought Leadership Into a Full-Funnel Demand Engine
In today’s B2B landscape, thought leadership isn’t just a brand play—it’s a revenue engine. When paired with smart targeting, automation, and signal-based follow-up, it becomes one of the most powerful growth motions you can run.
Here’s what it unlocks:
Credibility through consistent SME interviews and content
Visibility amplified with Thought Leader Ads
Precision using curated audiences and website visitor tracking
Momentum from real-time signals and retargeting touchpoints across LinkedIn and email
And you don’t need a massive budget to get started.
🚀 Our Organic Thought Leadership Motion starts at just $999/month. We’ll help you launch quickly with:
Strategic content planning and SME interview setup
Thought Leader Ad management and creative support
Custom audience building and account list uploads
Website visitor identification
Follow-up automation via LinkedIn and email
Whether you need advice or a done-for-you engine, we’ve got you.
Location: San Antonio, TX (Hybrid – 3 in office / 2 remote)
Compensation: $40,000–$60,000 + Bonus Plan + Benefits designed to keep you happy
About Impactable:
We’re Impactable—an investor-backed, LinkedIn-centric B2B marketing agency that’s moving fast, growing faster, and not looking back. Think startup hustle meets agency precision. We’ve doubled in size twice and are on track to do it again, thanks to a fierce blend of smart marketing, sharp strategy, and ambitious acquisitions.
Our squad? A globally-savvy team of marketers, data nerds, and creative thinkers who know their way around a funnel and a Figma file. If you love juggling fast-paced marketing projects, geeking out over timelines and client KPIs, and have the kind of follow-up game that would make a CRM blush—this might just be your moment.
The Role:
You’re the glue. The go-to. The one who keeps client projects on-track, timelines tight, and quality flawless. As Marketing Project Manager, you’ll quarterback campaigns across teams and functions—think sales, creative, ops, and analytics—and ensure our clients feel heard, cared for, and wowed by the results. You’ll own the details, master the process, and make magic happen behind the scenes (and sometimes on Zoom).
This isn’t just about keeping things organized—it’s about driving real results for clients through killer project execution and confident relationship management. Your superpowers: proactive communication, creative problem-solving, and never letting a ball drop.
What You’ll Be Rocking:
Running the show on assigned accounts—timeline wrangling, deliverable tracking, cross-functional coordination.
Acting as the client’s day-to-day contact: responsive, resourceful, and always one step ahead.
Translating strategy into action by turning client goals into killer project plans.
Partnering with sales, strategy, and creative teams to launch B2B marketing campaigns (LinkedIn, email, programmatic, etc.)
Surfacing KPIs and reporting with clarity and confidence—visibility is key.
Keeping quality sky-high and launching projects on time (because chaos is cute until it’s not).
Mentoring junior team members and helping level-up the department.
Managing multiple projects like a boss, because multitasking is your default setting.
You’ll Thrive Here If You:
Have 2+ years of marketing/advertising experience (agency = major bonus points).
Know your way around project management tools (ClickUp, Monday.com, Asana, etc.).
Are fluent in marketing-speak—think funnels, KPIs, and media channels.
Can speak confidently to B2B strategies and campaign types (LinkedIn is our bread and butter).
Have client-facing experience and know how to keep clients smiling, informed, and impressed.
Are cool under pressure, thrive in fast-paced environments, and don’t need micromanaging.
Can manage 10 plates in the air without dropping a single one (and look good doing it).
Are tech-savvy, process-obsessed, and weirdly excited about a flawless file naming convention.
Bonus Points If You Have:
A degree in marketing, comms, business, or a related field
Experience with LinkedIn Ads, Meta, or programmatic platforms
Experience using Google Analytics or Tag Manager
A sense of humor and the ability to make chaos look coordinated
What You Get (Besides Bragging Rights):
Competitive salary + performance bonus
PTO, health, dental, vision, life insurance
A flexible hybrid work model
A growth-minded team that takes development seriously (but not themselves)
Ready to Work Hard, Laugh Often, and Launch Campaigns Like a Pro?
We’re not looking for someone to just “coordinate.” We want someone who drives—projects, relationships, and real results. If that’s you, let’s build something powerful together.
