About the Company
- Industry: Workplace Management Software
- Company Size: 51-200 employees
- Solution Focus: Room and desk booking, analytics, and visitor management
This innovative workplace management platform helps global organizations create better office experiences by providing space data and employee insights that transform the workplace from a mandate into a magnet for intentional collaboration.
Our Strategic Approach
We implemented a controlled test using our DemandSense platform to evaluate the impact of strategic scheduling on LinkedIn ad performance:
The Experiment:
- 4 single image ad campaigns targeting top-of-funnel prospects
- All campaigns used LinkedIn’s “maximum delivery” bidding strategy
- Split testing: 2 campaigns with standard 24/7 delivery vs. 2 campaigns with DemandSense scheduling
The DemandSense Scheduling Strategy:
- Ran ads exclusively from 5 AM to 6 PM on Monday through Thursday
- Strategically avoided overnight and early morning hours with historically low engagement
- Concentrated budget allocation during peak engagement windows (9 AM to 3 PM)
This approach was designed to align ad delivery with the natural work rhythms of facilities and workplace professionals.
Results That Speak for Themselves
After a two-week test period, the scheduled campaigns showed remarkable improvements over the standard campaigns:
| Impressions comparison | CPM comparison | CPC comparison | |
| Campaign 1 | 43.7% ↑ | -49.3% ↓ | -27.1% ↓ |
| Campaign 2 | 49% ↑ | -42.5% ↓ | -14.2% ↓ |
What This Means for Workplace Management Marketing
The results tell a compelling story about when workplace decision-makers are most receptive to LinkedIn content:
1. Nearly 50% More Visibility
Both scheduled campaigns achieved dramatic increases in impressions (43.7% and 49%), meaning the client’s message reached significantly more potential customers without increasing their budget.
2. Dramatically Lower Costs
By concentrating spend during optimal hours, we reduced:
- CPM by up to 49.3% (Campaign 1)
- CPC by up to 27.1% (Campaign 1)
These efficiency gains allowed the client to stretch their marketing budget substantially further.
The Power of Strategic Timing
For B2B companies in the workplace management space, this case study demonstrates that when your ads appear is just as important as what they say. By implementing our DemandSense scheduling approach, this workplace platform provider was able to dramatically improve their LinkedIn advertising effectiveness.
The results validate our approach of aligning ad delivery with the natural rhythms of professional engagement—creating more meaningful connections with decision-makers when they’re most receptive to workplace management solutions.
