With more than 61 million senior decision-makers and business executives, LinkedIn is more than just a networking platform for working professionals. Incorporating social media collaboration tools can enhance engagement and productivity among these users. Almost 94% of B2B marketers use LinkedIn in some capacity to market their products and/or services, making it one of the leading inbound marketing avenues.
If you’ve already incorporated pay-per-click (PPC) techniques in your advertising strategy to establish your brand presence on Facebook, Twitter, Instagram, or Pinterest, then adding LinkedIn to the list can be a game-changer. That said, the platform can be overwhelming for beginners or companies looking to simply test the waters, and you’d need a dedicated professional with a background in LinkedIn ads to show you the ropes. Thankfully, you don’t have to look very far. There are plenty of boutique marketing agencies backed by subject matter experts that primarily focus on helping brands make the most of LinkedIn ads.
For this post, we compiled a quick list of (what we think!) are some of the best LinkedIn ad agencies in the market right now. Let’s take a look!
1. Impactable
As one of the largest LinkedIn ad agencies, Impactable caters to SMBs and manages more than 100+ accounts of companies looking for high-quality Linkedin ad management services at an affordable price.
While Linkedin paid ads are their primary focus, they also assist with outreach from personal accounts, website visitor identification, and LinkedIn company page content.
Pricing: $$
What are they known for:
- Impactable’s services are competitively priced and offer startup-friendly packages (under $500/month) for entrepreneurs to experiment with LinkedIn ads on a small scale.
- Impactable was founded by Justin Rowe, and was originally a LinkedIn lead generation agency before it was acquired and pivoted into LinkedIn Ads as a primary focus.
- With the acquisition, they picked up a data-heavy investor and unique new capabilities.
- The agency is equipped with advanced capabilities that allow you to schedule ads, amongst other things. The ‘rate your account’ interactive module lets you track the companies and decision-makers seeing your ads, so you can ‘rate’ to include and exclude certain accounts based on performance.
- Impactable takes a demand-generation approach, which means they focus more on building trust and credibility with the prospects to get conversions without relying on lead generation forms.
- Impactable has the largest Linkedin Ads video library on Youtube (outside of Linkedin itself), one of the only Linkedin Ads slack communities, and their founder has 40,000+ followers on LinkedIn where his main focus is educational content around LinkedIn Ads.
2. B2Linked
B2Linked specializes in LinkedIn ads management and uses their proprietary reporting system to deliver high-quality, actionable insights. They help B2B companies reach a wider audience and convert prospects into paying customers by offering custom-tailored campaign strategies, including advanced audience targeting, copy review/feedback, A/B tests, and performance monitoring.
Pricing: $$$
What are they known for:
- B2Linked is the brainchild of AJ Wilcox, one of the best technical LinkedIn Ads experts regarding backend bidding logic, auction mechanics, and objectives.
- They often handle high-spend, enterprise-type accounts ready to shell out at least $5,000 monthly. The options for SMBs and startups looking to dabble in LinkedIn ads are limited.
- B2Linked’s approach is pretty straightforward: Segmenting ad campaigns based on different variables, like, seniority, industry, and company size, to really narrow down your audience.
3. Remotion
Remotion is a team of experienced digital marketing professionals committed to using LinkedIn ads to help the most promising B2B technology companies. From growth-phase startups to IPO, the agency hyper-focuses on company-specific KPIs to deliver efficient, measurable, and scalable results.
Pricing: $$$$
What are they known for:
- Remotion has spent the last 4 years catapulting the growth of B2B companies by using LinkedIn ads to successfully generate and nurture high-quality leads. By engaging with prospects on all stages of the sales funnel, they have been delivering scalable, sustainable, and profitable results.
- The agency understands that the feedback loop for B2B can be anywhere between a few days to a few months, which means you have to be patient with results and tweak your approach accordingly.
- Typically Remotion isn’t touching accounts that are spending less than $15,000/month in ad spend.
4. Cleverly
Cleverly leverages high-performing data from thousands of successful LinkedIn B2B ad campaigns across different industries to help you target and engage with the most qualified decision-makers. As one of the largest LinkedIn outreach agencies, Cleverly is best known for its lead-generation tactics that guarantee a steady influx of potential customers into your sales funnel.
Pricing: $$
What are they known for:
- Cleverly offers a dedicated LinkedIn SDR at an affordable cost. The agency expects month-to-month payments without any contractual obligations making it a cost-effective option for companies on a budget. Additionally, discounts are available for multi-user and enterprise subscriptions.
- The agency has a team of in-house copywriters and creatives who will create persuasive copy and design that aligns with your brand identity and resonates with your audience.
- They use precise targeting filters to attract specific decision-makers, deploy effective lead magnets and hard-to-resist tripwires to increase conversions, and rely on self-service bookings and automation to streamline your funnel.
- Cleverly helps you set up a website and conversion tracking system to measure ad performance and identify areas of improvement. The dedicated reporting dashboard and CRM integrations further simplify the impact assessment process.
5. Intelus
Intelus offers a suite of on-demand LinkedIn ad services to help build a pipeline of qualified B2B leads and sales opportunities using personalized, relationship-driven outreach methods. The agency considers your Ideal Customer Profile (ICP) and buyer personas to target the right audience.
Pricing: $$$
What are they known for:
- During the 1-hour discovery session with clients, Intelus gathers an in-depth understanding of the company’s key offerings and USPs to establish KPIs and other target metrics. They create detailed buyer personas and use the LinkedIn Sales Navigator to target a specific outreach list for ads.
- Intelus relies on A/B testing to reach more prospects, generate more qualified leads, and close high-value deals.
- They repurpose your website content ad campaigns that attract qualified inbound leads and increase marketing ROI.
- Intelus offers simple, transparent pricing plans that start at $499/month; however, for the full spectrum of their services, you have to pay considerably more. Overall, they are not as expensive as some of the other options on the list and offer a generous value proposition.
6. Zima Media
To tackle the vast LinkedIn B2B landscape, Zima promises a series of sponsored content and remarketing campaigns based on custom or lookalike audiences. The agency specializes in creating ads tailored to your audience’s interests, behavior, and background — the end goal is simple: Persuade high-intent buyers into taking conversion-friendly actions like visiting a landing page, filling a lead generation form, or signing up for a demo.
Pricing: $$$
What are they known for:
- Zima audits, optimizes, and configures more than 50 touchpoints for your website to ensure better campaign insights and success. This includes installing and managing reporting tools like Google Analytics (GA), creating segmented audiences to increase traffic, and implementing a dynamic remarketing framework.
- The agency does more than just LinkedIn ad management; Zima offers digital marketing services across the board with a specialization in handling eCommerce clients.
- Zima recommends a budget of at least $2000 to $3000 per month, excluding their management fee, for running the ads.
7. Win at LinkedIn
From strategy and creation to monitoring and optimization, Win at LinkedIn offers an end-to-end solution for LinkedIn ad management and lead generation. The agency helps save time on prospecting by providing clients with an active pipeline of qualified leads. You simply have to convey who your ideal buyer is (their designation, industry, company size), where they are (language, geography) and what you want to say to them (your outreach message).
Pricing: $$
What are they known for:
- Within one sales quarter, Win at LinkedIn has helped SMEs and enterprise B2B businesses with up to 120 direct introductions to their target prospects on LinkedIn.
- Instead of using automation software to access your LinkedIn account, the agency uses a team of uses real human experts to run ads and engage with target buyers. They conduct a Custom Market Analysis for every client to build a list of prospects that match their ICP.
- Win at LinkedIn shares monthly performance reports that highlight a campaign’s key metrics to help measure ROI and make data-driven decisions for further improvement. Additionally, they keep a close eye on your budget and only launch ads upon client approval.
- The agency offers a series of ‘coaching’ videos (30 mins, 40 mins, 90 mins, or 3 hours) on how to position yourself as a trendsetter and thought leader in your industry. The idea is to help increase your likelihood of being seen by sales-ready prospects.
Conclusion
Choosing the right LinkedIn ads agency is important for creating, running, and managing successful ad campaigns. You need a team of experts who can meet target-specific KPIs by understanding your campaign objectives, target audience, and budget requirements. With several options available in the market, narrowing down the most suitable ones can be a hassle, and we hope this list can make things easier.
If you have more questions and are still shopping for a LinkedIn agency that aligns with your business needs, schedule a demo with Impactable today!
