White-label LinkedIn ad services have been around for some time, and it’s one way for agencies to sell new services without having to set them up themselves. Another popular service is white-label LinkedIn lead generation, where you hire agencies to generate leads for your clients.
In this article, we’ll break down what white-label LinkedIn ads are, how they work, and how to use them for your agency.
What is White Label LinkedIn Ads (LI Ads)
White-label Linkedin ads is when one company fulfills services for another company’s clients, but the client is unaware of the third-party involvement. The white-label partner takes another agency’s services, such as LinkedIn Ads, and offers them to their clients under their branding. With LinkedIn ads, it’s better to go with agencies who are experts and can apply relevant strategies for your clients, like Impactable.
For example, Impactable is a LinkedIn ads agency and our core offering is LinkedIn ads. We have white-label partners which are typically marketing agencies who specialize in some other channel. It might be direct outreach agencies, email marketing agencies, or Facebook ads agencies but the story is usually the same. While they have their core services, they want to offer their clients LinkedIn ads but don’t really want the headache of building it out in-house.
They either build the capabilities and team internally or they look for a partner to offer the services to their clients. With a white-label arrangement, they land a client, give us the work, and pay us a percentage of the profit. They put their logos over our work and deliver it to their clients since we’re not working for those clients directly. This is one way to add a new service and make the most profit without the hassle of growing a team and capability.
When You Should Use White-Label LinkedIn Ads
- No expertise for a service a company wants to offer: If a company offers related services but lacks expertise in a particular area, white-labeling can be a solution to quickly add that service to its portfolio. For instance, you want to offer LinkedIn ads with your main offers, but you’re not equipped or trained to run LinkedIn ads. Then, you could consider white-label LinkedIn ads with us or these seven agencies.
- Offer new services quickly and efficiently: It allows companies to offer new services without building an internal team or expertise. For example, if you’re a marketing agency and you don’t want to build a team or for a LinkedIn ads service, we offer white-label LinkedIn ads services. After getting on a call with Impactable, you could start selling a brand new LinkedIn Ads offer on your website next week.
- When there is existing demand from clients for a service like LinkedIn Ads: We wanted to offer Google ads with our main LinkedIn ads offer, but we didn’t want to grow our Google expertise at the time. We got into a white-label partnership with a Google ads agency. You can white-label your LinkedIn ads and focus on your main offering while providing a great experience and great quality work/results for your clients. This works especially if there’s a lot of demand for the white-label service, like LinkedIn ads.
- Diversifying revenue streams by adding a new service: You mark up the service to cover the cost of working with the white-label partner, and when you land a client, you profit from the difference. When we have a client with several LinkedIn accounts with us, we upgrade the client to better copywriting and design services.
Reasons Not to Use White Label Ads
- Difficulty finding a partner you can trust: Your partner shouldn’t try to steal clients from you, submit poor work, have poor client experience, make you look bad, and have bad relationships with clients or people in your network.
- Pricing agreements with partners must leave room for a margin to be profitable: If your white-label partner charges as much as you do, you would have to drastically increase your prices to make a profit, which might be too expensive for your clients. Most marketing agencies running LinkedIn ads offer it at twice our price, making us good white-label partners.
- Consideration of how the additional service aligns with the company’s overall strategy and enhances client results: The goal should be to add a channel to help improve the ROI of the service. Add other channels that can improve the efficiency of their campaigns.
- Ensuring synergy between different services offered to clients: Channels should operate together. Each additional channel should be something that would improve the overall performance. For instance, if a Google Ads agency is white-labeling LinkedIn ads, their LinkedIn ads should improve their client’s ROI instead of wasting their money and ruining their marketing.
How White Label Partnerships Typically Work
- The white-label partner mirrors the offering and marketing materials of the service provider.
- The service provider, in this case, Impactable, does all the fulfillment work but does not communicate directly with the client.
- Payment and client relationship management are handled by the white-label partner.
- The white-label partner can mark up the service’s price and profit from the margin.
- Ideally, there should be synergy between different services offered by the partner and the white-label service provider.
For example, at Impactable, we have a white-label partner that has 20 accounts with us.
- Once we agree on a partnership, they agree to send all the LI ad clients to us because there’s a lot of demand.
- They mirror the LinkedIn ads offer, sell to clients, and use our materials for selling the service.
- Once we get a new client, we add a non-branded account that’s not affiliated with us, which they use/access for their clients. We don’t interact with their clients, but we do the set-up, tracking, and running ads behind the scenes.
Final Thoughts
Finding the right partner, negotiating a reasonable price, and providing a great client experience is important for a white-label partnership. If you’re interested in scaling your agency with a LinkedIn ads offer, get on a call with us to see how we can help.
