How to Get Targeted Leads Daily on Linkedin [starting Now!] 

How to Get Targeted Leads Daily on Linkedin [starting Now!] 

LinkedIn boasts a wide array of robust analytics and marketing tools, yet so many business owners don’t consider it for the exceptional targeted lead generation service that it is.

The reason is obvious. When you’re confronted by countless platform options, and when industry experts are always giving you their two cents, you might already feel overwhelmed.

But LinkedIn is the one channel you must absolutely be utilizing to get targeted leads.

https://youtu.be/UBul9sqaLaI

We’ve seen the gamut of problems stemming from not understanding and underutilizing LinkedIn lead generation. And we’ve helped plenty of our clients overcome them. In our problem-solving efforts, we’ve found that most of our clients’ problems come from what they are not doing. What they are not taking advantage of on the biggest lead generation platform in the world.

Consider this next concept as you think about the potential of Linkedin.

Linkedin is the Social Network for Professionals

LinkedIn is the social network for professionals. That’s why it’s great for targeted lead generation. Linkedin is home to more than 9 million business profiles from over 200 countries. It’s where businesses looking for new employees or customers can connect with both. And it’s the best place to meet them so that you can introduce them to your business and the services you offer.

It’s also where decision makers come to network with each other, learn, and ultimately be influenced in a way that can affect their buying decisions.

So whether you’re hunting for new targeted leads or looking for ways to connect with people  who might be interested in what your business has to offer, your next customer is likely on LinkedIn.

On LinkedIn, you’re able to target your audience on a much deeper level – including geographic location, industry, company headcount, revenue, position title, and even years in position or years with the company. This is why LinkedIn is the perfect option for highly targeted communication efforts to a very specific “micro” demographic with better opportunities for high conversion rates on LinkedIn. This strategy is known as “niching down.”

The searchability of prospects and sales leads is one of the main reasons so many businesses prefer Linkedin for lead generation efforts.

How to Use Linkedin for Targeted Lead Generation

Here are a few tips to get you started:

1. Join the Conversation

First and foremost you need to introduce yourself to your audience (i.e the prospects you want to convert into customers.) You should join relevant groups, discuss topics that matter to you through posting content and joining the conversation in comment threads. This is the best way to show off your expertise.

Typically when just starting out, commenting on others posts will gain many more eyeballs than even creating your own posts.

2. Expand Your Network

Search through your first-degree connections (people you are already connected with) to identify prospects who would be interested in learning about your business or brand. Do the same with second and third-degree connections by sending them a connection request. Introduce yourself directly to your prospects by including a message along with your invitation.

One of the most powerful things you can do on Linkedin if you only have 15 minutes a day would be to send a handful of targeted connection requests to your ideal prospects.

3. Build Your Brand

Introducing yourself through your content is only the beginning. Next you need to focus on building your brand on Linkedin, both personally and for your business. The best way to do this is to post multiple kinds of content including videos, presentations, documents, and images. Close your personal posts with a shout out and a tag to your LinkedIn company page and repurpose your content for posts on your company page.

Linkedin Lead generation is a long play, but if you play it right by posting relevant, engaging, and valuable content – you will see results. Those results will be DM’s from prospects, referrals, and increased traffic to your website.

When you market on LinkedIn, people see your content in an entirely new light than they would on Facebook or Twitter. On LinkedIn, you’re able to tap into over 95% of decision-makers at B2B companies. The only question is – what are you waiting for?

Need Help Finding Targeted Leads on Linkedin?

Impactable specializes in Linkedin lead generation. We are trusted by more than a 1000+ companies who use our services to book meetings with major Fortune 300 companies like Nike, PayPal, and Google. If you need help increasing your inbound leads, we can help. Contact us today to get started.

justin rowe

Justin Rowe

Justin Rowe is the CMO at Impactable — B2B LinkedIn Ad Agency that has worked with 1,573+ B2B brands in 30+ countries.

Visit the company page at impactable.com, email him at [email protected], or find him on LinkedIn.

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Digital/Social Media Marketing Associate

$40,000/yr

Requirements:

  • 1+ years of work experience with Social Media Marketing
  • 1+ years of work experience with Canva
  • Working in a hybrid setting

Digital Account Coordinator

$40,000/yr - $60,000/yr

About Impactable:
Impactable is an investor-backed LinkedIn-centric marketing agency. We are a savvy group of marketers who are eager to learn and grow together while servicing clients from around the world as a team. You’ll have the opportunity to learn from the best in the industry, leverage the latest tech, and be exposed to new marketing channels and tactics.

Our agency has doubled in revenue and size in the last year and is on track to more than double again this year through our own growth and a series of planned acquisitions. If you are eager to grow and learn in a constantly evolving startup, this could be the right move for you.

 

Position Overview:

The Account Coordinator is responsible for servicing and maintaining client relationships with assigned accounts using a consultative approach with client contacts. This position champions the tactical responsibilities that drive client results and manages the daily team business.

You serve as the production contact on assigned accounts and manage their marketing projects/programs across a matrixed organization, working with our sales, service & support teams, Centers of Excellence, data engineering & professional services teams, and client partners. Your role is relied upon to create and demonstrate value within our client relationships, monetize that value, and lead/organize a team to deliver desired results.

You will direct key account planning activities, manage client processes and/or campaigns, and be accountable for on-time delivery of client projects with flawless execution. This will require an eye for detail and adherence to process at each step in account campaign or project work. You will also be responsible for mentoring and developing account support team members. The end result is client satisfaction and retention, and achievement of team revenue and gross profit goals.


Key Responsibilities include, but are not limited to:

  • Project Execution
  • Serving as Process Manager
  • Client-level Reporting
  • Quality Control
  • Solidify and strengthen client relationships at Production level; effectively marshaling the resources needed to meet/exceed client expectations
  • External customer satisfaction (CSAT); customer reviews assessing quality of services received and likelihood of renewal/continued engagement


High-Level Measurements of Success:

  • On-time delivery of client projects
  • Quality: ensure that all deliverables are flawlessly executed and according to expectations or project requirements
  • Proactively managing time to launch; keen follow-up and resolution skills allowing us to maximize our revenue opportunities by proactively managing process resulting in the quickest time to launch as possible
  • Client-level reporting: you will directly contribute to our ability to achieve better results for clients by giving visibility to key performance indicators (KPIs).
  • Employee satisfaction (ESAT): employee self-reported contentment in their role and assessment of Impactable’s responsiveness to their wants and needs

 

Required Skills / Education / Knowledge:

  • 2+ years experience in marketing/advertising
  • Basic understanding of marketing concepts and KPIs
  • Prior client-facing experience
  • In-depth knowledge of running B2B or B2C campaigns
  • A good understanding of current marketing trends
  • Exceptional communication and project management skills
  • Ability to manage client relationships resulting in high levels of customer satisfaction
  • Tech-savvy; ability to quickly learn different technologies
  • Ability to proactively think through, evaluate, and solve problems logically
  • Ability to multi-task with a high degree of accuracy and attention to detail
  • Ability to work independently and as part of a team


Desired Skills / Education / Knowledge:

  • Bachelor’s degree in marketing, advertising, business, communications, media studies or related fields
  • Be able to speak to the marketing funnel with B2B application
  • Prior experience managing campaigns in one or more advertising platforms (LI, programmatic, Meta, etc.)
    Prior agency setting experience
  • Prior sales experience
  • Meeting management skills; have led or participated in formal client meetings

 

Specialized knowledge:

Beginner:

  • PMI Project Management Ready certification (PMI)

Intermediate:

  • Certified Associate in Project Management (CAPM) certification (PMI)

Advanced/Technical:

  • Professional Certified Marketer (PCM) certification (AMA)
  • Project Management Professional (PMP) certification (PMI)
  • Experience with Google Analytics and Google Tag Manager
  • Exposure to project management tools (ClickUp, Monday.com, Teamwork, Asana, Jira, etc.)


Compensation and Benefits

The salary range for this position is $40,000 – $60,000 + Bonus Plan.

Vacation time, health, dental, life, vision, PTO, and flexible work-from-home days.

The team works 9 am to 2 pm Monday-Friday in the office with the flexibility to work from home when needed.