Looking to kick your Linkedin lead generation strategy into hyperdrive? Now’s the time to do it. Linkedin lead generation is one of the most lucrative and enjoyable forms of lead generation, and it’s one that any business owner can do.
A well-designed Linkedin lead generation strategy can really go the distance in boosting the number of sales calls you to book each month, creating ample opportunities for new business. But keep in mind that Linkedin as a platform is a long play. The more you put into it from posting meaningful content to connecting with the right people, the more your efforts will be rewarded.
How to generate leads on LinkedIn
It may be a long game, but the sooner you get started, the faster you will see results. If you’re stuck and don’t know where to start – here are 7 tips to help you jump-start your Linkedin lead generation.
1. Optimize for Engagement
The first step in lead generation through LinkedIn is to optimize your profile for engagement. This includes both your business profile and any personal profile.
The key is to fill out your profile fully and in a conversational tone. Stay clear of bulleted lists on your job descriptions and About section. Write them like you were explaining who you are and what you do to a friend.
A professional headshot with a high res background picture can also help you to optimize your profiles for Linkedin lead generation.
2. Identify the Decision-Makers
The second step to building a successful Linkedin lead generation strategy is to identify the right decision-makers to reach out to. This is not hard to do. You can find the right prospects by searching by job title, industry, and location.
You can also search for employees on Linkedin company pages if you know the companies you want to target in your Linkedin lead generation strategy, but don’t know which leads to target at a specific company.
3. Focused Outreach
Linkedin lead generation works best when it’s focused instead of a randomized “spray and pray” strategy. You want to start a conversation with your leads, not sell to them immediately. Too many poor strategies use the spray and pray method, causing C-level prospects to ignore connection requests and messages from those they don’t know.
You can still break through the noise. You just need to be strategic and focused with who you connect with and reach out to. Posting informational and engaging Linkedin content is a great way to prove that you are legitimate and it “vetts” you to your prospects.
4. Maximize Your Visibility
Want to create a stream of inbound Linkedin leads? Then you’ve got to make sure your profile is visible. The best way to do this is to establish yourself as a voice in your industry by posting regular content that is beneficial to your network.
Like all social media platforms, Linkedin is controlled by an algorithm. You can use this algorithm to your advantage by posting content that drives engagement. You should aim to post content around the same time every day once you find a time that works for both you and your audience. If your posts get traction through likes and comments, Linkedin will automatically make your posts more visible to your network by prioritizing them in your prospect’s newsfeed.
5. Take Your Leads Offsite
Okay. You have your profile optimized. You’ve identified the right prospects. You are focused on your outreach, and you are boosting your visibility through posting engaging content. The final step in your Linkedin lead generation strategy is to lead your prospects off Linkedin and into your sales funnel.
Linkedin doesn’t restrict the visibility of posts that direct your audience offsite. That means that you should be including links to your website in all your posts so that as your posts become more visible to your network, there’s more opportunity for your prospects to land on your website via your post.
6. Run a Linkedin Paid Ad Campaign
Beyond posting content and prospecting, another big component to a successful Linkedin lead generation strategy is to run a Linkedin Paid ad campaign. More than half of all B2B marketers are already running at least one Linkedin paid ad campaign that leads back to a sales landing page.
If you really want to see success with your Linkedin paid ad campaign as part of your Linkedin lead generation strategy, then you need to create a creative series of Linkedin paid ads. Some of these Linkedin paid ads need to be “retargeting” ads. These are ads that target a specific group of prospects who have already clicked on one of your Linkedin paid ads that brought them to your website, but they did not take action by either purchasing a product or service or by booking a call.
Setting up retargeting ads is critical to capturing the attention of prospects who have already engaged with your brand at some level. They have at least some interest in what your business has to offer, they just need to be gently nudged and lead to the point of taking action.
Set up a solid Linkedin paid ad campaign with retargeting ads, and you will see success in your overall Linkedin lead generation strategy.
7. Play the Long Game
At the end of the day, Linkedin lead generation is all about the long game. It’s not a quick solution to instantly increasing your lead count. But if you play the Linkedin lead generation long game the right way by optimizing your profile, focusing in on the right prospects, and posting meaningful content, then you will undoubtedly see success.
Impactable to the Rescue
Need some help with your LinkedIn lead generation? Impactable is ready to assist. Our Linkedin lead generation services are used by over 1000 companies to book sales calls with Fortune 300 companies like Nike, PayPal, Uber, and Google. Book a call with us today to get started.
One Response
World class content. Thank you for sharing