LinkedIn boasts a wide array of robust analytics and marketing tools, yet so many business owners don’t consider it for the exceptional targeted lead generation service that it is.
The reason is obvious. When you’re confronted by countless platform options, and when industry experts are always giving you their two cents, you might already feel overwhelmed.
But LinkedIn is the one channel you must absolutely be utilizing to get targeted leads.
We’ve seen the gamut of problems stemming from not understanding and underutilizing LinkedIn lead generation. And we’ve helped plenty of our clients overcome them. In our problem-solving efforts, we’ve found that most of our clients’ problems come from what they are not doing. What they are not taking advantage of on the biggest lead generation platform in the world.
Consider this next concept as you think about the potential of Linkedin.
Linkedin is the Social Network for Professionals
LinkedIn is the social network for professionals. That’s why it’s great for targeted lead generation. Linkedin is home to more than 9 million business profiles from over 200 countries. It’s where businesses looking for new employees or customers can connect with both. And it’s the best place to meet them so that you can introduce them to your business and the services you offer.
It’s also where decision makers come to network with each other, learn, and ultimately be influenced in a way that can affect their buying decisions.
So whether you’re hunting for new targeted leads or looking for ways to connect with people who might be interested in what your business has to offer, your next customer is likely on LinkedIn.
On LinkedIn, you’re able to target your audience on a much deeper level – including geographic location, industry, company headcount, revenue, position title, and even years in position or years with the company. This is why LinkedIn is the perfect option for highly targeted communication efforts to a very specific “micro” demographic with better opportunities for high conversion rates on LinkedIn. This strategy is known as “niching down.”
The searchability of prospects and sales leads is one of the main reasons so many businesses prefer Linkedin for lead generation efforts.
How to Use Linkedin for Targeted Lead Generation
Here are a few tips to get you started:
1. Join the Conversation
First and foremost you need to introduce yourself to your audience (i.e the prospects you want to convert into customers.) You should join relevant groups, discuss topics that matter to you through posting content and joining the conversation in comment threads. This is the best way to show off your expertise.
Typically when just starting out, commenting on others posts will gain many more eyeballs than even creating your own posts.
2. Expand Your Network
Search through your first-degree connections (people you are already connected with) to identify prospects who would be interested in learning about your business or brand. Do the same with second and third-degree connections by sending them a connection request. Introduce yourself directly to your prospects by including a message along with your invitation.
One of the most powerful things you can do on Linkedin if you only have 15 minutes a day would be to send a handful of targeted connection requests to your ideal prospects.
3. Build Your Brand
Introducing yourself through your content is only the beginning. Next you need to focus on building your brand on Linkedin, both personally and for your business. The best way to do this is to post multiple kinds of content including videos, presentations, documents, and images. Close your personal posts with a shout out and a tag to your LinkedIn company page and repurpose your content for posts on your company page.
Linkedin Lead generation is a long play, but if you play it right by posting relevant, engaging, and valuable content – you will see results. Those results will be DM’s from prospects, referrals, and increased traffic to your website.
When you market on LinkedIn, people see your content in an entirely new light than they would on Facebook or Twitter. On LinkedIn, you’re able to tap into over 95% of decision-makers at B2B companies. The only question is – what are you waiting for?
Need Help Finding Targeted Leads on Linkedin?
Impactable specializes in Linkedin lead generation. We are trusted by more than a 1000+ companies who use our services to book meetings with major Fortune 300 companies like Nike, PayPal, and Google. If you need help increasing your inbound leads, we can help. Contact us today to get started.
