Why LinkedIn Video Advertising Is Exploding in 2025

Video is dominating B2B marketing in 2025 — and nowhere is that more obvious than on LinkedIn. Whether you’re promoting brand awareness or generating demand, video content consistently outperforms other formats on the platform.

If you’re still pushing static images or text-only posts, you’re falling behind.

Stats That Make the Case:

  • Video posts generate up to 3x more engagement on LinkedIn than text or image posts
  • B2B buyers retain 95% of a message when it’s delivered via video compared to just 10% via text
  • Native LinkedIn video boosts dwell time and increases the chance of profile visits and follows

This is why LinkedIn video advertising has become a cornerstone strategy for B2B growth teams.

The Two Paths: Organic vs. Paid Video on LinkedIn

There are two ways to win with LinkedIn advertising video formats:

  1. Organic video content from personal profiles
  2. Paid video ads using LinkedIn’s ad platform

Here’s how to do both — and why blending them is the secret to driving real pipeline.

1. Organic Thought Leadership Video: Human, Consistent, Scalable

Start with a repeatable motion:
Record regular interviews with subject matter experts in your org — even quick Zoom calls.

Use those recordings to create:

  • Long-form YouTube videos
  • Short-form video clips (under 90 seconds) for LinkedIn
  • Blog posts, newsletters, and repurposed written content

This builds trust, engagement, and brand visibility. But it doesn’t stop there…

2. LinkedIn Video Ads: Amplify What Already Works

Once you post a video organically and it performs well — sponsor it.

LinkedIn now allows Thought Leader Ads, meaning you can run a video ad from your personal profile, retaining all social proof (likes, comments, shares). These feel authentic and convert at a higher rate than traditional ads.

Benefits of LinkedIn advertising video campaigns:

  • Deliver your message in a format people engage with
  • Target by seniority, industry, company size, or uploaded account list
  • Retarget video viewers based on how much they watched

Our Stack: How We Run LinkedIn Video Ads at Scale

We use a mix of tools and strategy to execute a high-efficiency video ad motion on LinkedIn.

Our Stack Includes:

  • Consistent interviews with subject matter experts (SMEs)
  • Native video publishing to personal LinkedIn profiles
  • DemandSense to:
    • Schedule video ads during peak hours
    • Retarget video viewers
    • Identify high-intent website visitors
    • Segment engagement into warm prospect lists

If you’re serious about leveraging video, you need more than just posts — you need a system.

Key Tips for Better LinkedIn Video Ad Results

✅ Keep it short

Under 90 seconds works best. Get to the point early.

✅ Use captions

Most users watch without sound. Subtitles increase completion rates.

✅ Start strong

Hook viewers in the first 3 seconds with a compelling insight, stat, or statement.

✅ Add context in post copy

The text above your video matters. Tell a story that earns the watch.

Why DemandSense Makes Video Advertising Smarter

LinkedIn doesn’t allow dayparting or scheduling ads — unless you use a tool like DemandSense.

You can:

  • Schedule video ads to run during business hours
  • Pause ads automatically on weekends and evenings
  • Retarget video watchers by engagement depth
  • Export company-level intent data from your video campaigns

It’s how we’ve automated high-performance LinkedIn video advertising at scale.

Additional Resources:

Final Takeaway: LinkedIn Video Ads Are the New Standard

Video is no longer a nice-to-have. It’s how buyers consume, connect, and convert.

Whether you’re building awareness with organic content or driving demand through LinkedIn video advertising, the brands that master this motion will own the market.

Need help building or managing a video motion on LinkedIn?

Learn more about our thought leader video service
Book a call with our team