Today, we announce the launch of our long-time-in-the-making Omnichannel Outreach Tool as a nice new addition to DemandSense (Demand Generation Platform). A solide additional tool to help drive growth and achieve exceptional results in the realm of B2B outreach.
Super Short Back Story for Impactable: We Started As an Outreach Agency
We started as a boutique LinkedIn outreach agency, gradually expanding our portfolio to encompass a clientele of more than 200 companies. Following an acquisition, we shifted gears and operated as a LinkedIn ads agency for a while, using our expertise to maximize the performance of sponsored ads.
Now, we’re coming full circle and returning to our roots with a fresh perspective. Armed with the insights we have gained, we’re reimagining and relaunching our outreach services. The new tool, seamlessly interwoven into our outreach strategy, is central to this evolution, propelling us toward an omnichannel approach.
What makes this launch truly exciting is that it not only pays homage to our successful past but also represents a culmination of all the lessons we’ve learned. This innovative outreach service was brought to life by our distinct LinkedIn-centric toolset.
The Omnichannel Advantage: What Makes Our New Outreach Service Different?
For many, outreach has often been a cold and rather impersonal endeavor. You reach out en masse to individuals unfamiliar with your brand with no demonstrated interest in your offerings, hoping that a small fraction might respond positively. We developed our approach to lead with warmth by retargeting audiences that have interacted with us before through various channels, such as website visits.
As a combination of old plus new, we are proud to emphasize that LinkedIn outreach is where Impactable began. But today, the critical difference lies in our adept data handling and developing proprietary tools, enabled by our partnership with a data-minded investor.
We’re now working on extending our capabilities to outreach for LinkedIn connections and company page followers.
Harnessing the Power of LinkedIn Messaging and Email to Amplify Outreach Potential
While some may not immediately recognize the added advantages of this integration, it’s important to note that our system doesn’t operate in isolation like the traditional model. Instead, it draws from a centralized data source, ensuring a harmonious interplay between both channels. For instance, we verify if a LinkedIn connection request has been accepted after sending it. If it is, we proceed accordingly; if not, we switch to the email track. This allows us to closely monitor and respond to how prospects interact with our ad campaigns.
In short, we optimize your outreach efforts through a centralized data hub that brings together LinkedIn and email, ensuring a cohesive, more meaningful customer experience across platforms.
Finding Equilibrium: How Do We Balance Top- and Middle-of-the-Funnel Efforts?
While our primary focus is on middle-of-the-funnel, we recognize the significance of supporting both top- and middle-of-the-funnel efforts. As a result, we are actively exploring more impactful ways of connecting with cold audiences.
By leveraging our datasets and strategic partnerships, we’re uniquely positioned to amplify your personalized outreach to cold prospects while fine-tuning your warm middle and bottom funnel efforts. In doing so, you can optimize the effectiveness of your outreach strategies, ultimately resulting in a higher likelihood of meaningful conversions and judicious allocation of your time and resources.
What Features Can You Expect from the Omnichannel Outreach Tool?
1. Direct outreach through personal profiles
The power of connecting with a warm audience through personal LinkedIn profiles, as opposed to generic cold marketing emails, is rooted in the genuine rapport and authenticity that such an approach fosters.
2. Identification of Website Visitors for Targeted Outreach and Highly Personalized Communication
The integration complements the website visitor model; you can seamlessly retarget users through a single platform by deploying tailored omnichannel outreach campaigns. Based on their specific interactions with landing pages, you can create content that deeply resonates with your audience and encourages them to convert.
3. Self-Serve Toolkit for Seamless Coordination
Facilitate a more collaborative work environment by connecting and using your team members’ LinkedIn accounts for campaign execution. Empower your account managers to launch outreach campaigns representing your C-level executives to bolster credibility and enhances overall performance.
Although the Omnichannel Outreach Tool is designed keeping internal teams and agencies in mind, it will soon be available to self-serve customers, ensuring greater reach and improved utility.
4. Tried-and-Tested Campaign Templates
We’ve rigorously tested and curated high-performing campaign templates, consistently producing favorable outcomes. Use these established sequence templates and touch combinations to expedite your path to success.
5. State-of-the-Art Targeting Capabilities and Exclusion System
Identifying your top, most engaged website visitors just got easier! With our advanced audience segmentation and filtering capabilities, you can ensure your message reaches the right audience at the right time. Our cutting-edge exclusion system also ensures you don’t reach out to unwanted prospects, improving campaign efficiency.
6. Advanced Campaign Scheduling
Whether you’re promoting time-sensitive offers or implementing evergreen campaigns, our advanced scheduling features ensure your ads are strategically deployed for maximum audience engagement.
7. Expert Assistance and In-Depth Analytics
Customers who choose our Outreach Services package gain access to the Outreach Tool featuring expert-curated campaigns. These campaigns, prepared by our outreach specialists, are available for review and customization as needed. In the spirit of continuous improvement, we ensured you also have access to comprehensive campaign analytics and other valuable insights to optimize your outreach efforts.
Let’s talk!
For a deeper dive into the possibilities that our new Omnichannel Outreach Tool can offer, we encourage you to get in touch with our team. Our reps will guide you through the journey of transforming your outreach strategies and creating lasting connections with your target audience.
