LinkedIn Marketing Partner
IT Marketing That Gets You in the Room
With Real Decision-Makers
Your next $50K-$500K contract won’t come from clicks. It will come from trust,
timing, and technical proof.
Directors, and multi-stakeholder buying groups, and stay visible through the entire buying cycle.
Powered by DemandSense™ and our deep LinkedIn partnership.
Why IT Services Marketing Requires a Different Approach
Selling IT services isn’t like selling typical B2B solutions. Your buyers are navigating technical complexity, long evaluation cycles, and consensus-driven decisions involving security, procurement, and operations.
People buy from people — especially in IT services where trust and expertise matter more than features.
We amplify your smartest talent's voice to connect with technical decision-makers through marketing
designed for enterprise IT buying cycles:
Reach technical decision-makers and not just generic business roles
Use technographic targeting with our Premium Audiences for LinkedIn
Stay top-of-mind throughout 6–18 month buying journeys
Build trust with buying committees through insight-led campaigns
Track real influence on pipeline, not just surface-level clicks
Your Campaigns, Re-Engineered for the IT Buying Journey
We combine LinkedIn expertise, advanced targeting, and multi-channel campaigns to help IT service providers connect with enterprise decision-makers and win larger contracts.
Precision LinkedIn Targeting
Reach technical buyers with job title, function, and seniority filters that map to real stakeholders in IT procurement. When appropriate, we build Premium technographic audiences for LinkedIn, Facebook, and direct outreach.
Pipeline-Based Reporting
Stop optimizing for form fills. Start optimizing for revenue influence and sales velocity.
Multi-Stakeholder Nurture
IT decisions are committee-driven. We help you retarget security, operations, and procurement teams differently.
Full-Funnel Retargeting
Extend visibility across Google, programmatic, and Meta — keeping your firm top-of-mind from first visit to final contract.
Is This You?
Tired of being compared to low-cost offshore providers
Struggling to reach beyond the first stakeholder
Losing momentum over long, complex sales cycles
Running campaigns that feel too generic to convert enterprise buyers
It’s time to stop getting filtered out of RFPs and start influencing the real decision-makers behind them.
Our Proven Methodology
Our Proven Playbook for IT Services
even raise their hand.
Strategy + Segmentation
We start with a deep dive into your offerings, ICP, and competitive landscape. Then we build segmented campaigns that speak to IT decision-makers, technical evaluators, security leads, and economic buyers — each with messaging tuned to their role in the buying process.
Thought Leadership as a Trojan Horse
We build and promote high-value content (e.g., industry insights, frameworks, case studies) to open doors with hidden decision-makers who rarely engage with sales. According to LinkedIn’s 2025 Thought Leadership report:
95% of hidden buyers say quality thought leadership makes them more receptive to outreach.
Always-On Retargeting Across Channels
We use LinkedIn, Google, Meta, and programmatic channels to retarget visitors, content engagers, and key account stakeholders — keeping your brand in front of the full committee throughout the 6–18 month cycle.
Pipeline-Based Reporting
We connect campaigns to pipeline influence, deal size, and time-to-close — not just MQLs — so your team can see which messages and assets are moving enterprise opportunities forward.
Continuous Optimization via Signal-Based Feedback
We monitor content performance by stakeholder type, ad sequence, and channel — optimizing every campaign based on actual ICP engagement and closed revenue.
Stop Competing on Price. Start Leading with Insight
Most IT service providers get stuck in a pricing race because their marketing fails to build trust with technical decision-
makers. When your expertise isn’t visible, you're compared to offshore vendors even when your solution is objectively better.
We help IT firms shift from transactional marketing to insight-led demand generation that builds authority and influence
across the full buying group.
Reach Real
Decision-Makers
Use LinkedIn’s advanced filters to target CTOs, IT Directors, and security leads, the people who actually evaluate your technical capabilities.
Lead with Thought Leadership,
Not Product Sheets
We craft campaigns that showcase your expertise through frameworks, original insights, and case studies that hidden buyers actually want to consume.
Turn Attention Into
Pipeline
Our DemandSense platform reveals which accounts are engaging with your campaigns and which personas are interacting with which assets, giving your sales team signal-based intelligence to prioritize warm outreach.
Stay Visible from First Touch
to Final Decision
We build multi-channel retargeting layers that nurture complex buying committees over 6–18 months so your brand consistently appears as the trusted option.
Enterprise IT Marketing Framework
A Signal-Driven System to Influence Buying
Committees and Drive Pipeline
We build full-funnel systems tailored for complex IT buying cycles, not just lead gen campaigns. Our
framework helps you stay top-of-mind with every stakeholder from first impression to final decision.
Personalize messaging across roles- Optimize based on stakeholder engagement
- Sync insights with CRM and sales playbooks
- Amplify success through Facebook and Email once traction is achieved on LinkedIn
- Engage early-stage influencers
- Reframe assumptions and highlight risk
- Convert skeptical stakeholders into advocates
- Layered messaging by role and stage
- Persistent brand presence without over-saturation
- DemandSense powers signal-level insights
- Feed qualified intent data to sales
- Optimize campaigns for closed revenue, not just form fills
What You Get With Our IT Services Marketing Program
Capability
LinkedIn Campaign Management Thought Leadership Activation DemandSense Signals Cross-Channel Retargeting Revenue-Based Reporting Continuous OptimizationDescription
LinkedIn Campaign Management Thought Leadership Activation DemandSense Signals Cross-Channel Retargeting Revenue-Based Reporting Continuous OptimizationOur Pricing
$1.5k/mo Min
$3k/mo Min
Expert Execution Focused with the option to pay for strategic guidance as needed.
$1.5k/mo Min
Ongoing Strategic Guidance. Built to Scale and aligned with your growth goals across channels.
$3k/mo Min
Let’s Build a Marketing System That
Reaches Real IT Decision-Makers
It’ll come from reaching the right technical stakeholders with the right content at the right time.
Let’s design a full-funnel system that helps you:
Influence technical buying committees- Build trust with hidden decision-makers
- Stay visible throughout 6–18 month sales cycles
- Prove marketing’s impact on real pipeline
working for IT service providers like you.
Location: San Antonio, TX (Hybrid – 3 in office / 2 remote)
Compensation: $40,000–$60,000 + Bonus Plan + Benefits designed to keep you happy
About Impactable:
We’re Impactable—an investor-backed, LinkedIn-centric B2B marketing agency that’s moving fast, growing faster, and not looking back. Think startup hustle meets agency precision. We’ve doubled in size twice and are on track to do it again, thanks to a fierce blend of smart marketing, sharp strategy, and ambitious acquisitions.
Our squad? A globally-savvy team of marketers, data nerds, and creative thinkers who know their way around a funnel and a Figma file. If you love juggling fast-paced marketing projects, geeking out over timelines and client KPIs, and have the kind of follow-up game that would make a CRM blush—this might just be your moment.
The Role:
You’re the glue. The go-to. The one who keeps client projects on-track, timelines tight, and quality flawless. As Marketing Project Manager, you’ll quarterback campaigns across teams and functions—think sales, creative, ops, and analytics—and ensure our clients feel heard, cared for, and wowed by the results. You’ll own the details, master the process, and make magic happen behind the scenes (and sometimes on Zoom).
This isn’t just about keeping things organized—it’s about driving real results for clients through killer project execution and confident relationship management. Your superpowers: proactive communication, creative problem-solving, and never letting a ball drop.
What You’ll Be Rocking:
Running the show on assigned accounts—timeline wrangling, deliverable tracking, cross-functional coordination.
Acting as the client’s day-to-day contact: responsive, resourceful, and always one step ahead.
Translating strategy into action by turning client goals into killer project plans.
Partnering with sales, strategy, and creative teams to launch B2B marketing campaigns (LinkedIn, email, programmatic, etc.)
Surfacing KPIs and reporting with clarity and confidence—visibility is key.
Keeping quality sky-high and launching projects on time (because chaos is cute until it’s not).
Mentoring junior team members and helping level-up the department.
Managing multiple projects like a boss, because multitasking is your default setting.
You’ll Thrive Here If You:
Have 2+ years of marketing/advertising experience (agency = major bonus points).
Know your way around project management tools (ClickUp, Monday.com, Asana, etc.).
Are fluent in marketing-speak—think funnels, KPIs, and media channels.
Can speak confidently to B2B strategies and campaign types (LinkedIn is our bread and butter).
Have client-facing experience and know how to keep clients smiling, informed, and impressed.
Are cool under pressure, thrive in fast-paced environments, and don’t need micromanaging.
Can manage 10 plates in the air without dropping a single one (and look good doing it).
Are tech-savvy, process-obsessed, and weirdly excited about a flawless file naming convention.
Bonus Points If You Have:
A degree in marketing, comms, business, or a related field
Project management certifications (CAPM, PMP, etc.)
Experience with LinkedIn Ads, Meta, or programmatic platforms
Experience using Google Analytics or Tag Manager
A sense of humor and the ability to make chaos look coordinated
What You Get (Besides Bragging Rights):
Competitive salary + performance bonus
PTO, health, dental, vision, life insurance
A flexible hybrid work model
A growth-minded team that takes development seriously (but not themselves)
Ready to Work Hard, Laugh Often, and Launch Campaigns Like a Pro?
We’re not looking for someone to just “coordinate.” We want someone who drives—projects, relationships, and real results. If that’s you, let’s build something powerful together.