"Best Damn B2B LinkedIn Ads Agency"
Generate More Pipeline + Revenue (not just leads) from LinkedIn Ads with Less Ad Spend by leveraging our Deep LinkedIn Expertise (1,000+ campaigns launched), Demand Gen Strategies, and Proven Retargeting Frameworks.
Power of
LinkedIn
I would highly recommend them if you are looking to level up. No quick fixes but they continue to optimize until you win!
I think this is one of their keys to success: under promise and over deliver.
Absolute chads, well deserved 👏
And,
Impactable was on the top of my list when we were researching new agencies because of the LinkedIn content. Everyone else had to beat what I had already seen from them in organic content.
This is the buyer journey people are taking right now. Decisions can be made even before sales calls by people and companies adding massive value and education.
Our retargeting ads (focused on building trust and staying top of mind with helpful content) are performing well!
All thanks to what I've learned from you here on LinkedIn and your YT channel.
We are getting $2 or less CPC via retargeting. Which is way less than what we get with cold campaigns (between $10-20)
For $300 a month (based on the retargeting volume right now) we can stay top of mind when folks are ready to buy. Over time the budget could rise as volume goes up and ROI is more clear.
And people are DMing us, saying they love our content and appreciate the retargeting. lol.
Thanks for selecting Lacework for this case study and looking forward to learning and building more on LinkedIn.
Shout out to our partners at LinkedIn and Impactable - B2B LinkedIn Ads Agency 🔥
All of them have a few common traits.
✔Creative
✔Clear messaging
✔Have bright colors
✔Highly personalized
✔Use Humor that resonates with the audience.
👉 Apollo.io
👉 Salesforce
👉 HubSpot
👉 MuleSoft
👉 Cognism
👉 Hook Security Co.
👉 monday.com
👉 Impactable - B2B Ads Agency
👉 M-Files
In addition to you, Justin Rowe at Impactable - B2B Ads Agency is a great example with his focus on Linkedin ads. (His post is next in my feed and I always reference him as the LI ads expert.)
Impactable PR + interviews
Our Pricing
Starter | TIER 2 | TIER 3 | TIER 4 | TIER 5 | TIER 6 | CUSTOM | |
|---|---|---|---|---|---|---|---|
PRICING PLANS | $849 per month | $1,449 per month | $2,449 per month | $3,749 per month | $5,749 per month | $8,949 per month | CUSTOM PRICE |
Max Ad Spend Managed | $3,000 | $7,500 | $15,000 | $25,000 | $50,000 | $75,000 | Custom |
Impactable Best Practices Implemented | |||||||
DemandSense Access | Website Visitor ID | ||||||
Reporting | Standard | Standard | Standard | Advanced | Advanced | Custom | Custom |
Monthly Meetings Available | 1 | 1 | 2 | 2 | 3 | 4 | Custom |
Digital Marketing Coordinator | Custom | ||||||
LinkedIn Campaign Specialist | Custom | ||||||
LinkedIn Strategist | Monthly Insights | Monthly Insights | Monthly Insights | Bi-Weekly Insights | Weekly Strategic Oversight | Personalized Strategic Guidance | Custom |
Talk to Us! | Talk to Us! | Talk to Us! | Talk to Us! | Talk to Us! | Talk to Us! | Talk to Us! |
DemandSense Impactable's Own LinkedIn Ads SaaS Tools ; )
Our Custom-Built LinkedIn Tools Save $$ in Wasted Spend
We’ve built out our own SaaS toolset to spot and prevent wasted ad spend.
–LinkedIn Ad Scheduling (yep we got it)
-Show Actual Companies seeing your ads
–Advanced Insights and drill-down reports that spot demographic trends and improve targeting
–Audience Tunning – Take action on poorly performing campaigns and push account-wide exclusions with 1 click.
We've Pioneerd B2B LinkedIn Retargeting
Our Unique LinkedIn Ads Retargeting Frameworks Maximize ROI for your entire Marketing Ecosystem
LinkedIn Ads Case Studies
Case Study #1 Global Tech Company - Altium.com 🔥
Case Study #2 Marketing Agency - Retargeting ads getting 3-10x ROI 🔥
Case Study #3 BulkBookstore -Retargeting Layer = 4x ROI in 90 Days 🔥
Case Study #4 Amazon Agency - 0 to 68 leads/month in 4 months 🔥
From $562.17 / customer…
Advertising can be costly if you aren’t harnessing the data it produces. When we began our work with Altium, they were spending $20k/month on advertising, but felt they weren’t getting the most out of their advertising efforts.
From $562.17 / customer…
Within 60 days, we were able to triple the number of conversions they saw, while holding our ad spend constant. The secret sauce is a deep understanding of advertising data, retargeting, A/B testing, and more.
From $562.17 / customer…
Advertising can be costly if you aren’t harnessing the data it produces. When we began our work with Altium, they were spending $20k/month on advertising, but felt they weren’t getting the most out of their advertising efforts.
… to $193.51 / customer
Within 60 days, we were able to triple the number of conversions they saw, while holding our ad spend constant. The secret sauce is a deep understanding of advertising data, retargeting, A/B testing, and more.
From $562.17 / customer…
Advertising can be costly if you aren’t harnessing the data it produces. When we began our work with Altium, they were spending $20k/month on advertising, but felt they weren’t getting the most out of their advertising efforts.
… to $193.51 / customer
Within 60 days, we were able to triple the number of conversions they saw, while holding our ad spend constant. The secret sauce is a deep understanding of advertising data, retargeting, A/B testing, and more.
Dropped $5,000 on cold ads
Great example here of what we run into all the time.
We dropped $5,000 on cold ads 🥶 🥶 with very little in the way of conversions.
BUT cold ads are not meant to convert…that’s honestly where most campaigns go wrong.
Cold ads are meant to collect data, look for buyer intent signals, track website visits, company page visits, video views etc.
Armed with this data, the retargeting layer we implemented started to convert at 3-10x 💰 💴 💵 pushing the entire campaign into a positive ROI 😎.
If you are not leveraging retargeting to it’s fullest AND have an actual strategy to build trust through those ads…you have ZERO chance of getting a positive ROI
our retargeting layer get 3-4x ROI!
Yet another case where the client had a pretty good idea of who the target audience was and had a great offering that would save them money on bulk book purchases.
Problem was…cost per clicks were high and the traffic that was going to the website was just not converting.
Solution: Once we optimized the cold traffic for the lowest cost per click and then implemented a retargeting layer to build trust/credibility, the conversions started rolling in. 💰 💰
We started seeing our retargeting layer get 3-4x ROI!
68 leads + 3 Website conversions
Month 1 – We ran campaigns to a cold audience and tracked buyer intent signals (like we do best 💪 ). Not much to show for it – 6 leads.
Month 2 – We had enough in our retargeting audience to start the retargeting phase of our campaign and leveraged a lead magnet to drive lead gen form submissions – 55 leads 🔥
Month 3 – We tested out new images/graphics and lost ground – 26 leads 😢
Month 4 – Evaluated the data, made an informed pivot in strategy – and set a new record high 68 leads 🔥 + 3 Website conversions.
We also dropped Cost Per Lead from $141 down to $15.
Co-Owner @ Web Choice "Impactable Kicks Ass" (Paraphrasing)
Exclusive Resources for LinkedIn Ads Success
Learn from our collection of videos, infographics, and free resources designed to enhance your LinkedIn advertising experience.
Setting up LinkedIn ads strategy for Fullfunnel.io with Justin Rowe
The Journey of Starting a B2B LinkedIn Ads Agency with Justin Rowe, Founder/CMO @ Impactable
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FAQ's
One thing we’ve learned and that more and more B2B brands are accepting is that LinkedIn paid ads is an important enough channel to deserve it’s own focus.
For this reason more brands are moving away from letting their normal generalist marketing agencies manage LinkedIn ads and giving it over to actual specialists.
This is why a LinkedIn Marketing Agency makes sense.
A great question – Here are a few places we can point you to for proof.
- Our Founder’s LinkedIn Profile (34,000+ follow him for LinkedIn ads advice)
- 4.9/5 on Clutch.com
- Impactable YouTube Channel – One of the largest collection of LinkedIn Ads videos on YouTube
- 10 Pages of Client Reviews From Upwork
- Recent Client Testimonial Video
- Expert Interview With SEO Legend Sam Dunn
- Expert Interview with Funky Marketing
- A recent LI-Post outlining our Unique strategy that went viral in the marketing community
- Our LinkedIn Ads Visual playbook viewed by 5,000+ B2B Marketers
If you still have any doubts…I’d invite you to talk with our team and we can help sort through any questions you might have.
Very common question.
The short answer is that we’ve worked with clients spending as little as $500/month although most experts would recommend you start with at least 1-2k/month ad spend.
Some important things to consider when thinking about the budget on LinkedIn ads.
- Does your website already have strong traffic that’s converting or are we starting from scratch?
- Are you running any other paid ads channels that we can leverage to tap into LinkedIn retargeting sooner?
- Do you already know exactly who your ideal prospect is or are you hoping this process helps define that more?
Here is a quick video on how much budget is needed – https://www.youtube.com/watch?v=jf3BCnC7kXc
Fair question –
- The highlights?
- Fair pricing
- Amazing service including weekly video reports of your account performance which is unheard of.
- Fast communication – we offer email, live chat, phone, and zoom support.
But the biggest difference? – We leverage a demand gen style retargeting framework that actually builds trust + credibility with prospects as well as positions you as THE expert in your space.
This approach leads to:
- Inbound sales calls who are excited to talk to you
- Improved show-up rates of calls
- Improved ROI of your other ad channels
- Higher close rates
- Bigger deal sizes
Ok I got you!
Your prospects are on LinkedIn.
What’s even better is that they are in “work-mode” and actually log onto LinkedIn in order to build their business and be influenced on buying decisions.
LinkedIn’s filters can slice and dice the list by seniority, job function, industry, geography, company size, and more ensuring we only show your ads to the relevant potential buyers.
Yes, the cold clicks and leads tend to cost more than Facebook but they are higher quality and convert to actual revenue at a higher rate which makes it worth it.
We help you find your prospects, craft a marketing strategy, build trust and credibility through a retargeting strategy, and build a solid ROI from this channel.
Here is a quick video that shows how we view LinkedIn ads a bit differently than how most approach it – https://youtu.be/oPcLg-cuj2w
We hear this a lot. (like a lot a lot) Here’s the thing.
LinkedIn does have more expensive CPC and CPL than other channels BUT the QUALITY is dramatically better making it well worth the cost for B2B brands.
Our advice, evaluate instead by quality of leads, show-up rates of meetings, close rates of meetings, and deal sizes.
When you look at these revenue producing metrics…LinkedIn comes out on top.
The minimum criteria needed for success here would be:
-Website that is currently converting traffic well
-Clear idea of who your target demographic is and proven core offer
-LTV of 5k+
-Committed to run ads for at least 90 days for a fair test.
-Ideally already running some quality traffic to your website (good organic, google, or FB).
It depends (of course). If you are starting from scratch with this ad channel and don’t have a ton of other quality traffic hitting your site that we can leverage for retargeting, then it could take 3-6 months to carve out a profitably ROI.
IF you have healthy organic/paid traffic to your site, a site that converts well, and healthy budget, you can carve out a positive ROI in 90 days.
