Google Ads - Paid Search Management

Capture all of the bottom-of-funnel, high-intent traffic that Google Search has to offer. Your prospects are coming to Google every single day and searching for the exact solutions you offer, your direct competitors, and even your brand – are you dominating the top of the search results page?

The Impactable Method: Why Us?

Generate High-Quality Web Traffic

Our core paid search strategy focuses on high-intent keywords and industry-specific targeting to make sure your Google Search Ads are reaching the right users at the right time with the right messaging.

  1. Drive ready-to-convert prospects to your website
  2. Build high-quality retargeting audience segments
  3. Create brand awareness – dominate your industry!
  4. Identify key SEO opportunities

Capture Qualified Leads

Anyone can do some quick keyword “research” and build you a search strategy – but are you willing to spend thousands of dollars to see if it really works? Our process involves starting at those bottom-of-funnel, core phrases and creating targeted keyword lists that prioritize high-converting terms. We’re not casting a wide net for search volume – we’re aiming for those high-intent searches that are ready to convert.

Supplement Your Multichannel Remarketing Strategy

Google Ads is a foundational tool for developing your retargeting audience segments. There’s no better way to generate a high volume of quality traffic to your website that can be retargeted through other channels. Ensure your multichannel strategy is set up for success!

Dominate The Competition

Don’t let your competitors rank ahead of you on the search results page for your own branded terms – make it easy for your prospects and current clients alike to find you on Google Search! Bidding on your competitors’ branded terms allows you the opportunity to win prospects in the awareness and consideration stages as well. Dominate key searches in your industry with Google Ads.

Insights For Website Optimization

A core component of Google Ads search strategy is SEO – if your landing page isn’t up to code, your Ad Quality score actually drops, meaning you might be spending more money for fewer opportunities to win key placements! Our meticulous testing process will help you identify key areas for improvement on your landing pages and reduce bounces.

Our Pricing

We believe in transparent and fair pricing.

Additional services are available to be added on and custom service packages/quotes can be created to fit your needs.

All Google Ads setups will be $450 initial fee for standard setups – some may be more involved/complexed and could be quoted higher.

Starter
Basic
Growth
Premium
Elite
PRICING PLANS
$599
per month
$999
per month
$1,749
per month
$2,449
per month
$4,449
per month
Max Ad Spend
$3,000
$7,500
$15,000
$25,000
$50,000
Keyword Research
Unlimited Revisions
Unlimited Revisions
Unlimited Revisions
Unlimited Revisions
Unlimited Revisions
Search Strategy Created
Ad Copy Created
Unlimited Revisions
Unlimited Revisions
Unlimited Revisions
Unlimited Revisions
Unlimited Revisions
Campaign Setup
Bid Management
Custom Audiences Created
Review Google Analytics &
Tag Manager Setup
Assist with Google Tag Install
Set Up Conversion
Tracking (GA4/GTM)
Up to 2 Conversion Events
Up to 3 Conversion Events
Up to 4 Conversion Events
Up to 5 Conversion Events
VIP Chat Support
Talk to Us!
Talk to Us!
Talk to Us!
Talk to Us!
Talk to Us!

For 10k+ Monthly Budgets- Reach Out For a Custom quote!

à la carte services​

Get the maximum value from your Google Analytics account!


Google Ads Audit

Not satisfied with your Google Ads performance? Our Google experts will audit your account and provide you with key insights to help you optimize your Ads performance!

$150
one-time fee

Find areas of wasted spend

Spot opportunities to simplify campaign structure

Keyword bidding optimization

Recommendation for best practices

Competitor analysis

Recommend areas to expand reach profitably

Detailed Overview Report of Account Health


Google Analytics Audit

Not sure if your GA4 was set up correctly? Our Google experts will audit your GA4 property, check your tag installation, and ensure your conversion tracking is correctly set up!

$150
one-time fee

Check Code Install on Website

Review conversion tracking setup

Identify key traffic insights

Identify key audience insights

Detailed Overview Report of Site Health


GA4/GTM Setup

Need help setting up your Google Analytics or Google Tag Manager? Our Google experts will help you set up your Google Analytics or Google Tag Manager account, conversion tracking, and code install on your website!


Ideal for new and redesigned websites, or if your Google Analytics account has not yet converted to a GA4 property.

$200
one-time fee

Google Analytics account creation (if needed)

GA4 property creation (if needed)

Assist with tag install on website

Set up conversion tracking (5-6 events)

Detailed Overview Report of GA4 Setup

3 Reasons to Work With Us

Tired of paying too much and getting too little from Google Search?

FAQ's

Nope! We can take care of that for you. If you would like to create your own account and grant our team access, that works too.

Depending on how quickly we can get access to your Google Ads account and your onboarding call scheduled, we can have your ads launched in 10-14 days.

Yes – you can white-label us!

Digital/Social Media Marketing Associate

$40,000/yr

Requirements:

  • 1+ years of work experience with Social Media Marketing
  • 1+ years of work experience with Canva
  • Working in a hybrid setting

Digital Account Coordinator

$40,000/yr - $60,000/yr

About Impactable:
Impactable is an investor-backed LinkedIn-centric marketing agency. We are a savvy group of marketers who are eager to learn and grow together while servicing clients from around the world as a team. You’ll have the opportunity to learn from the best in the industry, leverage the latest tech, and be exposed to new marketing channels and tactics.

Our agency has doubled in revenue and size in the last year and is on track to more than double again this year through our own growth and a series of planned acquisitions. If you are eager to grow and learn in a constantly evolving startup, this could be the right move for you.

 

Position Overview:

The Account Coordinator is responsible for servicing and maintaining client relationships with assigned accounts using a consultative approach with client contacts. This position champions the tactical responsibilities that drive client results and manages the daily team business.

You serve as the production contact on assigned accounts and manage their marketing projects/programs across a matrixed organization, working with our sales, service & support teams, Centers of Excellence, data engineering & professional services teams, and client partners. Your role is relied upon to create and demonstrate value within our client relationships, monetize that value, and lead/organize a team to deliver desired results.

You will direct key account planning activities, manage client processes and/or campaigns, and be accountable for on-time delivery of client projects with flawless execution. This will require an eye for detail and adherence to process at each step in account campaign or project work. You will also be responsible for mentoring and developing account support team members. The end result is client satisfaction and retention, and achievement of team revenue and gross profit goals.


Key Responsibilities include, but are not limited to:

  • Project Execution
  • Serving as Process Manager
  • Client-level Reporting
  • Quality Control
  • Solidify and strengthen client relationships at Production level; effectively marshaling the resources needed to meet/exceed client expectations
  • External customer satisfaction (CSAT); customer reviews assessing quality of services received and likelihood of renewal/continued engagement


High-Level Measurements of Success:

  • On-time delivery of client projects
  • Quality: ensure that all deliverables are flawlessly executed and according to expectations or project requirements
  • Proactively managing time to launch; keen follow-up and resolution skills allowing us to maximize our revenue opportunities by proactively managing process resulting in the quickest time to launch as possible
  • Client-level reporting: you will directly contribute to our ability to achieve better results for clients by giving visibility to key performance indicators (KPIs).
  • Employee satisfaction (ESAT): employee self-reported contentment in their role and assessment of Impactable’s responsiveness to their wants and needs

 

Required Skills / Education / Knowledge:

  • 2+ years experience in marketing/advertising
  • Basic understanding of marketing concepts and KPIs
  • Prior client-facing experience
  • In-depth knowledge of running B2B or B2C campaigns
  • A good understanding of current marketing trends
  • Exceptional communication and project management skills
  • Ability to manage client relationships resulting in high levels of customer satisfaction
  • Tech-savvy; ability to quickly learn different technologies
  • Ability to proactively think through, evaluate, and solve problems logically
  • Ability to multi-task with a high degree of accuracy and attention to detail
  • Ability to work independently and as part of a team


Desired Skills / Education / Knowledge:

  • Bachelor’s degree in marketing, advertising, business, communications, media studies or related fields
  • Be able to speak to the marketing funnel with B2B application
  • Prior experience managing campaigns in one or more advertising platforms (LI, programmatic, Meta, etc.)
    Prior agency setting experience
  • Prior sales experience
  • Meeting management skills; have led or participated in formal client meetings

 

Specialized knowledge:

Beginner:

  • PMI Project Management Ready certification (PMI)

Intermediate:

  • Certified Associate in Project Management (CAPM) certification (PMI)

Advanced/Technical:

  • Professional Certified Marketer (PCM) certification (AMA)
  • Project Management Professional (PMP) certification (PMI)
  • Experience with Google Analytics and Google Tag Manager
  • Exposure to project management tools (ClickUp, Monday.com, Teamwork, Asana, Jira, etc.)


Compensation and Benefits

The salary range for this position is $40,000 – $60,000 + Bonus Plan.

Vacation time, health, dental, life, vision, PTO, and flexible work-from-home days.

The team works 9 am to 2 pm Monday-Friday in the office with the flexibility to work from home when needed.