Create a B2B Content Machine that Drives Revenue

Your organic content sucks…we can help.
Generate non-nap-inducing content drenched in subject matter expertise extracted from regular expert interviews.
No fluff — just insanely valuable content that drives real revenue created and distributed weekly for you starting at $999/month

Why Have Impactable Develop Your Content?

Impactable your best demand gen content strategy partner
We developed our content generation packages to help teams like yours curate an asset library of high-value, thought leadership content. By leveraging a regular interview session with the experts at your business, our content team will generate an organized library of video assets that:
  1. Showcases your subject-matter expertise
  2. Adapts quickly to the latest developments in your industry
  3. Bring your brand to life with a relatable personality
  4. Can be repurposed on your key marketing channels
  5. Engages your audience with high-value information… no fluffy content here!

Boring B2B Content, Reinvented

Want to level up your organic content game without wasting time or sacrificing quality? We get it. Building your brand and bringing in leads on LinkedIn is no easy task.

Here’s why our content generation offer works:

✅ Extract Expertise: Dive deep in our interview sessions to develop engaging thought leadership content.
✅ Scale with Ease: Let us handle the nitty-gritty while you focus on sharing your expertise & experiences.
✅ Stay Agile: New industry events? We’ll cover them in your next interview for instant hot-topic content.

💡 No more awkward content! Our Q&A format keeps things natural and engaging.

Linkedin Demand Gen Content Calendar Impactable

Alleviate the Content Demand Pressure

We all know that content is a MUST for any brand. Stop wasting precious time & money on content that relies on fluff and vanity metrics, which fail to generate interest for your brand. At Impactable, we offer a solution that leverages expert interviews and a strategic content generation process to ensure your content is impactful, engaging, and delivers tangible results for your business — without wasting time or budget.

Humanize Your Brand

Create an authentic connection with your audience by featuring your executive team as the face of your brand. Through optimized video content, you can humanize your brand, build trust and credibility, and ultimately drive interest in your products or services. We’ll help you leverage the impact of video to strengthen your brand image and captivate your target audience.
Impactable Linkedin demand gen content creation calendar

Content With Value Beyond the Initial Post

Repurpose your content again and again to fuel a powerful LinkedIn Ads strategy, expand your brand’s presence across channels like YouTube, and enhance your website content. With Impactable’s curated asset library of thought leader interviews, you have a versatile resource that can be utilized across multiple platforms, maximizing your reach and impact while saving you time and effort in content creation.

See How It’s Done

Christian A Chapman
Christian A ChapmanIn a committed relationship with real estate 🏠 and mortgage 💸
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I have used this company for some of my customers and they care a lot and have really good follow up.

I would highly recommend them if you are looking to level up. No quick fixes but they continue to optimize until you win!

I think this is one of their keys to success: under promise and over deliver.
Jason Vana
Jason VanaStop chasing your ideal customers. Attract them. | Brand &...
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You guys do that incredibly well at Impactable - Linkedin Ads Agency! The only LI ads agency we recommend to our clients.
Moritz Kaiser
Moritz KaiserDriving demand and increasing conversions with copywriting | Putt...
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You guys changed the linkedin ads game for so many businesses it's crazy. Either by helping them as your clients or with the content you share for free.

Absolute chads, well deserved 👏
Amy Appleton
Amy AppletonGrowth Marketer | Mentor | Speaker | Mom x2 | DIY Weeken...
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Shout out to our new LinkedIn agency Impactable - B2B Ads Agency. I decided upfront to not be a control freak (like I usually am) because of the content that Justin Rowe posts on LinkedIn and let the agency lead. And, I've been thrilled with the results so far.

And,

Impactable was on the top of my list when we were researching new agencies because of the LinkedIn content. Everyone else had to beat what I had already seen from them in organic content.

This is the buyer journey people are taking right now. Decisions can be made even before sales calls by people and companies adding massive value and education.
Christian Joe
Christian JoeFounder and Chief Problem Solver at BINDHQ
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Sounds good, thank you. By the way, the LinkedIn experiment can only be described as a great success. We're getting more leads than we know what to do with. However, I want to try to compare it to Google Ads and then decide how to allocate funds across both platforms.
Jacob Miller
Jacob MillerHelping B2B brands turn their websites into powerful tools for...
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Just wanted to let you know...

Our retargeting ads (focused on building trust and staying top of mind with helpful content) are performing well!

All thanks to what I've learned from you here on LinkedIn and your YT channel.

We are getting $2 or less CPC via retargeting. Which is way less than what we get with cold campaigns (between $10-20)

For $300 a month (based on the retargeting volume right now) we can stay top of mind when folks are ready to buy. Over time the budget could rise as volume goes up and ROI is more clear.

And people are DMing us, saying they love our content and appreciate the retargeting. lol.
Adam Holmgren
Adam HolmgrenGlobal Demand Generation at GetAccept | Paid Ads & Growth ...
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It's an understatement to say important you have been over at Impactable - B2B Ads Agency for me going all in on LinkedIn Ads and learning the ins and outs. I recommend ANYONE who needs an agency for LinkedIn specifically to check them out.
Simon Chuang
Simon ChuangDirector, Digital and Performance Marketing at Lacework
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As a digital and demand generation marketer, LinkedIn Ads is one of the best platforms if you care about reaching your target audience to create awareness, educate, and stay top of mind (and drive pipeline 😎).

Thanks for selecting Lacework for this case study and looking forward to learning and building more on LinkedIn.

Shout out to our partners at LinkedIn and Impactable - B2B LinkedIn Ads Agency 🔥
Omprakash Karuppanan
Omprakash KaruppananAccount Based Marketing | Facing problems in your ABM Execution?DM ...
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Here's my list of 10 companies I seek inspiration from when creating new LinkedIn Ads.

All of them have a few common traits.

✔Creative
✔Clear messaging
✔Have bright colors
✔Highly personalized
✔Use Humor that resonates with the audience.

👉 Apollo.io
👉 Salesforce
👉 HubSpot
👉 LinkedIn
👉 MuleSoft
👉 Cognism
👉 Hook Security Co.
👉 monday.com
👉 Impactable - B2B Ads Agency
👉 M-Files
Peter Caputa
Peter CaputaCEO at Databox
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It's totally viable to niche down by your focus area.

In addition to you, Justin Rowe at Impactable - B2B Ads Agency is a great example with his focus on Linkedin ads. (His post is next in my feed and I always reference him as the LI ads expert.)

Our Pricing

Basics
Growth
Scale
Demand Gen Engine
Content Team
PRICING PLANS
$999
per month
$1,449
per month
$2,449
per month
$4,449
per month
$7,449
per month
Dedicated Content Strategist
Monthly Interviews Available
2
4
4
6
8
Number of Monthly Content Assets
12
20
24
30
30
LinkedIn Monthly Posts
12
20
20
20
20
Youtube Shorts
12
16
20
Youtube Long Form
4
6
8
Facebook Cross-Posts
12
12
20
LinkedIn Newsletter Published
1
2
Podcast Launched + Managed
Monthly Podcast Episodes
Published
2
4
Talk to Us!
Talk to Us!
Talk to Us!
Talk to Us!
Talk to Us!

What to Expect

See It In Action

Our Founder & CEO, Justin Rowe, uses this exact process to generate inbound leads from his organic content on LinkedIn. Check out the activity from some of his recent posts:

Ready to Create Valuable, Thought Leadership Content?

FAQ's

We start by having you complete an intake form to cover background information. Once the intake form is submitted, an Account Manager will reach out to schedule an initial onboarding call where they will discuss process and strategy based on your specific needs.

All content will be derived from regular interviews with subject matter experts from your company. This enables our team to develop agile and accurate content representing your company’s unique mission and perspective.

We also take the time to curate a content strategy based on your specific brand voice, ensuring that Impactable content is consistent with any other content you may be posting independently.

We recommend leveraging an executive-level expert with a deep understanding of your business and related spaces to cover a range of topics – from your company’s unique offerings, to client experiences, to high-level company missions, to current events in your industry.

If you want to showcase the different faces of your company, let your AM know and we will gather contact information for all relevant parties.

Yes! We can post on behalf of a company representative as long as you can provide the login credentials for us to connect the page to our scheduling platform.

Subtitled videos (featured in the Basic and Growth Packages) include subtitles for interview footage (no cuts or intros/outros).

YouTube-optimized footage (Scale and Professional Packages) includes subtitles, professional video editing, and the option to add a custom static or video intro.

Digital/Social Media Marketing Associate

$40,000/yr

Requirements:

  • 1+ years of work experience with Social Media Marketing
  • 1+ years of work experience with Canva
  • Working in a hybrid setting

Digital Account Coordinator

$40,000/yr - $60,000/yr

About Impactable:
Impactable is an investor-backed LinkedIn-centric marketing agency. We are a savvy group of marketers who are eager to learn and grow together while servicing clients from around the world as a team. You’ll have the opportunity to learn from the best in the industry, leverage the latest tech, and be exposed to new marketing channels and tactics.

Our agency has doubled in revenue and size in the last year and is on track to more than double again this year through our own growth and a series of planned acquisitions. If you are eager to grow and learn in a constantly evolving startup, this could be the right move for you.

 

Position Overview:

The Account Coordinator is responsible for servicing and maintaining client relationships with assigned accounts using a consultative approach with client contacts. This position champions the tactical responsibilities that drive client results and manages the daily team business.

You serve as the production contact on assigned accounts and manage their marketing projects/programs across a matrixed organization, working with our sales, service & support teams, Centers of Excellence, data engineering & professional services teams, and client partners. Your role is relied upon to create and demonstrate value within our client relationships, monetize that value, and lead/organize a team to deliver desired results.

You will direct key account planning activities, manage client processes and/or campaigns, and be accountable for on-time delivery of client projects with flawless execution. This will require an eye for detail and adherence to process at each step in account campaign or project work. You will also be responsible for mentoring and developing account support team members. The end result is client satisfaction and retention, and achievement of team revenue and gross profit goals.


Key Responsibilities include, but are not limited to:

  • Project Execution
  • Serving as Process Manager
  • Client-level Reporting
  • Quality Control
  • Solidify and strengthen client relationships at Production level; effectively marshaling the resources needed to meet/exceed client expectations
  • External customer satisfaction (CSAT); customer reviews assessing quality of services received and likelihood of renewal/continued engagement


High-Level Measurements of Success:

  • On-time delivery of client projects
  • Quality: ensure that all deliverables are flawlessly executed and according to expectations or project requirements
  • Proactively managing time to launch; keen follow-up and resolution skills allowing us to maximize our revenue opportunities by proactively managing process resulting in the quickest time to launch as possible
  • Client-level reporting: you will directly contribute to our ability to achieve better results for clients by giving visibility to key performance indicators (KPIs).
  • Employee satisfaction (ESAT): employee self-reported contentment in their role and assessment of Impactable’s responsiveness to their wants and needs

 

Required Skills / Education / Knowledge:

  • 2+ years experience in marketing/advertising
  • Basic understanding of marketing concepts and KPIs
  • Prior client-facing experience
  • In-depth knowledge of running B2B or B2C campaigns
  • A good understanding of current marketing trends
  • Exceptional communication and project management skills
  • Ability to manage client relationships resulting in high levels of customer satisfaction
  • Tech-savvy; ability to quickly learn different technologies
  • Ability to proactively think through, evaluate, and solve problems logically
  • Ability to multi-task with a high degree of accuracy and attention to detail
  • Ability to work independently and as part of a team


Desired Skills / Education / Knowledge:

  • Bachelor’s degree in marketing, advertising, business, communications, media studies or related fields
  • Be able to speak to the marketing funnel with B2B application
  • Prior experience managing campaigns in one or more advertising platforms (LI, programmatic, Meta, etc.)
    Prior agency setting experience
  • Prior sales experience
  • Meeting management skills; have led or participated in formal client meetings

 

Specialized knowledge:

Beginner:

  • PMI Project Management Ready certification (PMI)

Intermediate:

  • Certified Associate in Project Management (CAPM) certification (PMI)

Advanced/Technical:

  • Professional Certified Marketer (PCM) certification (AMA)
  • Project Management Professional (PMP) certification (PMI)
  • Experience with Google Analytics and Google Tag Manager
  • Exposure to project management tools (ClickUp, Monday.com, Teamwork, Asana, Jira, etc.)


Compensation and Benefits

The salary range for this position is $40,000 – $60,000 + Bonus Plan.

Vacation time, health, dental, life, vision, PTO, and flexible work-from-home days.

The team works 9 am to 2 pm Monday-Friday in the office with the flexibility to work from home when needed.