DemandSense -
LinkedIn Ads Scheduling, Targeting, Insights + More
DemandSense allows LinkedIn advertisers to get 20% better results with 20% less spend.
Better targeting, more control, deeper insights.
So What is DemandSense??
DemandSense Top Features
1. Ad Scheduling – Most ad budgets dump 60% of spend before 4 am.
2. See Companies Clicking Your Ads – See ALL the companies seeing/clicking your ads.
3. Demographic Insights – See data and demographic breakdowns that aren’t available inside LinkedIn’s campaign manager.
4. Account Frequency Cap– Put a limit to how many times a company can see/click your ads to save budget
5. Hour-by-Hour Ads Data – See where your ads are having the biggest impact to fuel more efficient schedules
Improved Control
Take control over your LinkedIn Ads Campaigns in a way never before possible.
Ad Scheduling + Rotating is now possible with our LinkedIn Ads Scheduling tool.
Stop wasting ad spend in the middle of the night or on lowest converting days/times.
Take control and unlock the ability to schedule and rotate campaigns for more strategic control.
Precision Targeting
Targeting is already one of the main reasons many choose to advertise on LinkedIn…so how could we make it better?
DemandSense allows you to see the exact companies seeing/interacting with your LinkedIn ads, and empowers you to upvote or exclude by company or demographic right from our tool. 🤯
You’ll be able to easily spot trends and take action to proactively improve your campaign targeting.
Deeper insights + Advanced Reporting
Our built-in advanced reporting will show you all the things LinkedIn won’t.
Wouldn’t you like to know exactly what industry, company size, and country you perform better/worse with?
Insights that can actually help influence and improve marketing on all your channels.
Better data = better results.
I would highly recommend them if you are looking to level up. No quick fixes but they continue to optimize until you win!
I think this is one of their keys to success: under promise and over deliver.
Absolute chads, well deserved 👏
And,
Impactable was on the top of my list when we were researching new agencies because of the LinkedIn content. Everyone else had to beat what I had already seen from them in organic content.
This is the buyer journey people are taking right now. Decisions can be made even before sales calls by people and companies adding massive value and education.
Our retargeting ads (focused on building trust and staying top of mind with helpful content) are performing well!
All thanks to what I've learned from you here on LinkedIn and your YT channel.
We are getting $2 or less CPC via retargeting. Which is way less than what we get with cold campaigns (between $10-20)
For $300 a month (based on the retargeting volume right now) we can stay top of mind when folks are ready to buy. Over time the budget could rise as volume goes up and ROI is more clear.
And people are DMing us, saying they love our content and appreciate the retargeting. lol.
Thanks for selecting Lacework for this case study and looking forward to learning and building more on LinkedIn.
Shout out to our partners at LinkedIn and Impactable - B2B LinkedIn Ads Agency 🔥
All of them have a few common traits.
✔Creative
✔Clear messaging
✔Have bright colors
✔Highly personalized
✔Use Humor that resonates with the audience.
👉 Apollo.io
👉 Salesforce
👉 HubSpot
👉 MuleSoft
👉 Cognism
👉 Hook Security Co.
👉 monday.com
👉 Impactable - B2B Ads Agency
👉 M-Files
In addition to you, Justin Rowe at Impactable - B2B Ads Agency is a great example with his focus on Linkedin ads. (His post is next in my feed and I always reference him as the LI ads expert.)
Our Pricing
demandsense Basic
Self-Serve Access to Basic Toolset
$99
per month
Audience Tuning – Discover companies who’ve seen/interacted with your ads and improve targeting with interactive interface
Ad Scheduling Access
Frequency cap ability
Advanced Reporting – Deeper LinkedIn Insights
…
DEMANDSENSE Plus
Starts at
$149per month
DemandSense Basics + 250 monthly data credits.
Everything From DemandSense Basic PLUS
Unlock Website Visitor ID Module
Monthly Data Credits to be used for either web ID or uncovering sales leads from key accounts
Ability to uncover sales leads with contact info
…
DEMANDSENSE Max
DemandSense Basic + 500 monthly data credits + Expert Support
$397
per month
Everything From DemandSense Plus AND
500 Monthly Data Credits for either web ID or uncovering sales leads from key accounts
VIP support channel assigned an expert strategist
Monthly Expert Audit + Consult
…
LI-PAID ADS BASICS
$500-$2k/month ad spend managed
permonth
Starting Strategy Written
1 Business Segment Managed
Ensure Insights Tag Is Installed
Conversion Tracking Set Up
Ensure Insights Tag Is Installed
…
Retargeting audiences created
4 Initial Ads Created Images + Copy
Weekly Loom/Screen-Share Reporting (New!)
New Images Created Monthly
Ongoing Ads Optimization
Monthly Strategy Call
LI-PAID ADS GROWTH
$2k-$5k/month ad spend managed
$700
permonth
Everything From Basics PLUS…
Senior Ads Specialist Assigned
Up to 2 Segments/verticles Managed
Custom Ads and Campaigns Created and Managed For Each Segment
…
Includes Up to 3 Rounds of Revisions
CRM Integration If Needed
Advanced Retargeting Strategies
New Images Created Monthly
Weekly Reports Broken Out By Segment
LI-PAID ADS ELITE
$2k-$5k/month ad spend managed
$1050
permonth
Everything From Growth PLUS….
Unlock Ad Scheduling & Audience Tuning
Director Assigned to Manage Your Account
Access LI-API
…
Up to 4 Separate Segments Managed
Each Segment Developed and Optimized
Unlimited Image Revisions and Ad Development
Full Range Of Ad Types + Testing
VIP Support
Google Analytics Insights
Try our LinkedIn Ads Strategy 🤖 Bot (below)
LinkedIn Ads Case Studies
Case Study #1 Global Tech Company - Altium.com 🔥
Case Study #2 Marketing Agency - Retargeting ads getting 3-10x ROI 🔥
Case Study #3 BulkBookstore -Retargeting Layer = 4x ROI in 90 Days 🔥
Case Study #4 Amazon Agency - 0 to 68 leads/month in 4 months 🔥
From $562.17 / customer…
Advertising can be costly if you aren’t harnessing the data it produces. When we began our work with Altium, they were spending $20k/month on advertising, but felt they weren’t getting the most out of their advertising efforts.
From $562.17 / customer…
Within 60 days, we were able to triple the number of conversions they saw, while holding our ad spend constant. The secret sauce is a deep understanding of advertising data, retargeting, A/B testing, and more.
From $562.17 / customer…
Advertising can be costly if you aren’t harnessing the data it produces. When we began our work with Altium, they were spending $20k/month on advertising, but felt they weren’t getting the most out of their advertising efforts.
… to $193.51 / customer
Within 60 days, we were able to triple the number of conversions they saw, while holding our ad spend constant. The secret sauce is a deep understanding of advertising data, retargeting, A/B testing, and more.
Dropped $5,000 on cold ads
Great example here of what we run into all the time.
We dropped $5,000 on cold ads 🥶 🥶 with very little in the way of conversions.
BUT cold ads are not meant to convert…that’s honestly where most campaigns go wrong.
Cold ads are meant to collect data, look for buyer intent signals, track website visits, company page visits, video views etc.
Armed with this data, the retargeting layer we implemented started to convert at 3-10x 💰 💴 💵 pushing the entire campaign into a positive ROI 😎.
If you are not leveraging retargeting to it’s fullest AND have an actual strategy to build trust through those ads…you have ZERO chance of getting a positive ROI
our retargeting layer get 3-4x ROI!
Yet another case where the client had a pretty good idea of who the target audience was and had a great offering that would save them money on bulk book purchases.
Problem was…cost per clicks were high and the traffic that was going to the website was just not converting.
Solution: Once we optimized the cold traffic for the lowest cost per click and then implemented a retargeting layer to build trust/credibility, the conversions started rolling in. 💰 💰
We started seeing our retargeting layer get 3-4x ROI!
68 leads + 3 Website conversions
Month 1 – We ran campaigns to a cold audience and tracked buyer intent signals (like we do best 💪 ). Not much to show for it – 6 leads.
Month 2 – We had enough in our retargeting audience to start the retargeting phase of our campaign and leveraged a lead magnet to drive lead gen form submissions – 55 leads 🔥
Month 3 – We tested out new images/graphics and lost ground – 26 leads 😢
Month 4 – Evaluated the data, made an informed pivot in strategy – and set a new record high 68 leads 🔥 + 3 Website conversions.
We also dropped Cost Per Lead from $141 down to $15.
Example Strategy
Budget: 10K-20K/Month
What Our Clients Say
Jen Mitchell
“Impactable has been a valuable marketing tool for Family
Office List LLC. The approach to Linkedin Lead Generation is
very strategic, yet made simple by the back end reporting.
We have connected with some many leads within our target
demographic than I ever could have reached out to
manually.”
Jen Mitchell
“Impactable has been a valuable marketing tool for Family
Office List LLC. The approach to Linkedin Lead Generation is
very strategic, yet made simple by the back end reporting.
We have connected with some many leads within our target
demographic than I ever could have reached out to
manually.”
Jen Mitchell
“Impactable has been a valuable marketing tool for Family
Office List LLC. The approach to Linkedin Lead Generation is
very strategic, yet made simple by the back end reporting.
We have connected with some many leads within our target
demographic than I ever could have reached out to
manually.”
Jen Mitchell
“Impactable has been a valuable marketing tool for Family
Office List LLC. The approach to Linkedin Lead Generation is
very strategic, yet made simple by the back end reporting.
We have connected with some many leads within our target
demographic than I ever could have reached out to
manually.”
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FAQ's
One thing we’ve learned and that more and more B2B brands are accepting is that LinkedIn paid ads is an important enough channel to deserve it’s own focus.
For this reason more brands are moving away from letting their normal generalist marketing agencies manage LinkedIn ads and giving it over to actual specialists.
This is why a LinkedIn Marketing Agency makes sense.
A great question – Here are a few places we can point you to for proof.
- Our Founder’s LinkedIn Profile (34,000+ follow him for LinkedIn ads advice)
- 4.9/5 on Clutch.com
- Impactable YouTube Channel – One of the largest collection of LinkedIn Ads videos on YouTube
- 10 Pages of Client Reviews From Upwork
- Recent Client Testimonial Video
- Expert Interview With SEO Legend Sam Dunn
- Expert Interview with Funky Marketing
- A recent LI-Post outlining our Unique strategy that went viral in the marketing community
- Our LinkedIn Ads Visual playbook viewed by 5,000+ B2B Marketers
If you still have any doubts…I’d invite you to talk with our team and we can help sort through any questions you might have.
Very common question.
The short answer is that we’ve worked with clients spending as little as $500/month although most experts would recommend you start with at least 1-2k/month ad spend.
Some important things to consider when thinking about the budget on LinkedIn ads.
- Does your website already have strong traffic that’s converting or are we starting from scratch?
- Are you running any other paid ads channels that we can leverage to tap into LinkedIn retargeting sooner?
- Do you already know exactly who your ideal prospect is or are you hoping this process helps define that more?
Here is a quick video on how much budget is needed – https://www.youtube.com/watch?v=jf3BCnC7kXc
Fair question –
- The highlights?
- Fair pricing
- Amazing service including weekly video reports of your account performance which is unheard of.
- Fast communication – we offer email, live chat, phone, and zoom support.
But the biggest difference? – We leverage a demand gen style retargeting framework that actually builds trust + credibility with prospects as well as positions you as THE expert in your space.
This approach leads to:
- Inbound sales calls who are excited to talk to you
- Improved show-up rates of calls
- Improved ROI of your other ad channels
- Higher close rates
- Bigger deal sizes
Ok I got you!
Your prospects are on LinkedIn.
What’s even better is that they are in “work-mode” and actually log onto LinkedIn in order to build their business and be influenced on buying decisions.
LinkedIn’s filters can slice and dice the list by seniority, job function, industry, geography, company size, and more ensuring we only show your ads to the relevant potential buyers.
Yes, the cold clicks and leads tend to cost more than Facebook but they are higher quality and convert to actual revenue at a higher rate which makes it worth it.
We help you find your prospects, craft a marketing strategy, build trust and credibility through a retargeting strategy, and build a solid ROI from this channel.
Here is a quick video that shows how we view LinkedIn ads a bit differently than how most approach it – https://youtu.be/oPcLg-cuj2w
We hear this a lot. (like a lot a lot) Here’s the thing.
LinkedIn does have more expensive CPC and CPL than other channels BUT the QUALITY is dramatically better making it well worth the cost for B2B brands.
Our advice, evaluate instead by quality of leads, show-up rates of meetings, close rates of meetings, and deal sizes.
When you look at these revenue producing metrics…LinkedIn comes out on top.
The minimum criteria needed for success here would be:
-Website that is currently converting traffic well
-Clear idea of who your target demographic is and proven core offer
-LTV of 5k+
-Committed to run ads for at least 90 days for a fair test.
-Ideally already running some quality traffic to your website (good organic, google, or FB).
It depends (of course). If you are starting from scratch with this ad channel and don’t have a ton of other quality traffic hitting your site that we can leverage for retargeting, then it could take 3-6 months to carve out a profitably ROI.
IF you have healthy organic/paid traffic to your site, a site that converts well, and healthy budget, you can carve out a positive ROI in 90 days.
